A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Katie Robbert: Spotlight on the expert
Hi, Welcome Welcome back The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she’s faced being a woman in technology. Constantine von Hoffman on March 18, 2024 Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority … Continue reading Katie Robbert: Spotlight on the expert
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Eric Dates on March 18, 2024 ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help … Continue reading 3 proven ways to use ChatGPT to beef up your content strategy
Looking for the office copy room? It’s a phone booth now
March 18, 2024 Looking for the office copy room? It’s a phone booth now Once an office staple, copy rooms are now a thing of the past. BY Nate Berg For decades, the copy machine was the beating heart of the office. Tucked in often windowless rooms, the whirring, humming machines were essential tools in the … Continue reading Looking for the office copy room? It’s a phone booth now
How to deal with a jealous colleague or friend
March 18, 2024 How to deal with a jealous colleague or friend If you find that you are the object of someone’s jealousy, here’s what you can you do. BY Art Markman “Jealousy is the jaundice of the soul.” -John Dryden Chances are that you have looked at what someone else has—whether it was a … Continue reading How to deal with a jealous colleague or friend
How to organize your desk at home
How to organize your desk at home It’s time to clean up your work-from-home setup. Nicole Lee · Amy Skorheim Mon, Mar 18, 2024 peterschreiber.media via Getty Images Some people are fine working amongst chaos, while others can’t type a word if a Post-It is out of place. Those of us who fall somewhere … Continue reading How to organize your desk at home
This one comment from Tim Cook just cost Apple $490 million
March 15, 2024 This one comment from Tim Cook just cost Apple $490 million A class-action lawsuit alleging that Cook’s 2018 call with investors was ‘misleading’ has netted a massive settlement. BY Sarah Bregel When you’re the CEO of a multibillion-dollar corporation, your words have weight. As Apple chief executive Tim Cook just found out, … Continue reading This one comment from Tim Cook just cost Apple $490 million
LinkedIn is developing in-app games to further distract you from your job hunt
LinkedIn is developing in-app games to further distract you from your job hunt Companies will reportedly be ranked in the games based on their employees’ scores. Cheyenne MacDonald Sun, Mar 17, 2024 LinkedIn LinkedIn, a platform that surely everybody associates with fun, may soon offer puzzle-based games to give its users something to do … Continue reading LinkedIn is developing in-app games to further distract you from your job hunt
Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB
March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB
These 3 strategies could actually help close the gender pay gap
March 17, 2024 These 3 strategies could actually help close the gender pay gap There are steps leaders in every industry can take to ensure true gender parity in their workplace. BY Rohshann Pilla Women in the workplace have come a long way since Rosie the Riveter. In the United States, women today make up 74.6 … Continue reading These 3 strategies could actually help close the gender pay gap
Thanks to generative AI, advertising’s business models will be reinvented
March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
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