A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why Every Business Needs to Have Active Social Media Accounts
Hi, Welcome Welcome back Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you … Continue reading Why Every Business Needs to Have Active Social Media Accounts
4 steps for avoiding burnout this holiday season
Burnout is real this time of year. Here’s how to develop a plan so you can still relax and enjoy the holiday season. BY Stephanie Vozza It may be the most wonderful time of the year, but it’s also one of the most stressful. According to a survey by the American Heart Association, 63% of … Continue reading 4 steps for avoiding burnout this holiday season
Matt Gaetz is dishing out career advice on Cameo
The former Florida congressman joined the celebrity video message app after withdrawing his name from consideration to serve as Trump’s attorney general amid sexual misconduct allegations. BY Eve Upton-Clark After announcing he would not return to Congress, Matt Gaetz is trying out a new career path: making personalized videos on Cameo. Gaetz, a former Florida representative, … Continue reading Matt Gaetz is dishing out career advice on Cameo
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024 Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast
80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2024 Products continually vie for attention, and 28% of U.S. consumers say they always look at online user reviews before making a purchase, while another 28% do so often. The reviews are not taken lightly, according to findings of … Continue reading 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
Some small business owners are relieved after an overtime pay rule was blocked
A federal judge in Texas blocked a new rule from the Biden administration that would have expanded access to overtime pay to millions more salaried workers across the U.S. BY Associated Press Small business owners have had a mostly positive reaction to a judge’s decision to strike down an overtime rule that would have qualified more … Continue reading Some small business owners are relieved after an overtime pay rule was blocked
How to build AI strategies that prioritize people
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness. Mark Ogne on November 27, 2024 AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering … Continue reading How to build AI strategies that prioritize people
Will big tech burst the AI bubble?
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage? Scott Gillum on November 27, 2024 As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, … Continue reading Will big tech burst the AI bubble?
How marketers can stop fueling customer churn for good
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. Zac Stucki on November 26, 2024 If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$ 100M Offers” at least a half-million times. It feels like … Continue reading How marketers can stop fueling customer churn for good
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. John McAlpin on November 26, 2024 By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in … Continue reading 11 essential SEO elements you should be tracking
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