A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Hi, Welcome Welcome back Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Google Ads rolls out AI Max search match type
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. Anu Adegbola on July 2, 2025 AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in … Continue reading Google Ads rolls out AI Max search match type
U.K.’s Bytes Technology stock plunged over 27%. Here’s why
July 02, 2025 U.K.’s Bytes Technology stock plunged over 27%. Here’s why BY Reuters Shares of U.K.’s Bytes Technology plunged over 27% on Wednesday after the IT firm said its operating profit for the first half of fiscal 2026 would be marginally lower due to delayed customer decisions and longer-than-expected readjustments from internal restructuring. Trading in … Continue reading U.K.’s Bytes Technology stock plunged over 27%. Here’s why
GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three
GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three Wisam Abdulaziz Jul 2, 2025
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three (DD)
GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three Wisam Abdulaziz Jul 2, 2025
Cloudflare rolls out a way for sites to charge AI crawlers for access
The company will also block AI bots by default on new user accounts. Constantine von Hoffman on July 1, 2025 Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta, the program provides more control over AI bots and lets each site set a … Continue reading Cloudflare rolls out a way for sites to charge AI crawlers for access
ICEBlock climbs to the top of the App Store charts after officials slam it
ICEBlock climbs to the top of the App Store charts after officials slam it It’s now the most downloaded free social networking app in the US for iOS devices. mariella moon Wed, Jul 2, 2025 Mario Tama via Getty Images US government officials have condemned ICEBlock and CNN’s recent coverage of it, leading to more people … Continue reading ICEBlock climbs to the top of the App Store charts after officials slam it
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. Mike Pastore on July 1, 2025 You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. … Continue reading 6 marketing team silos you need to break down, and how to do it
AI Digs Deep To Surface Content, Makes Websites Conversational
AI Digs Deep To Surface Content, Makes Websites Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2025 Startups have sparked debate on whether websites will survive the transition to artificial intelligence (AI). AI will not render websites obsolete, but the technology can transform them into conversational experiences to support the next phase of advertising … Continue reading AI Digs Deep To Surface Content, Makes Websites Conversational
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