A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
From Concept To Ad Creation, AI Drives Storyboarding
Hi, Welcome Welcome back From Concept To Ad Creation, AI Drives Storyboarding by Laurie Sullivan , Staff Writer, October 31, 2025 As the dynamics of advertising continually change, Google has been experimenting with many versions to help brands create ads and quickly get them in front of consumers. Not all have made it into mainstream … Continue reading From Concept To Ad Creation, AI Drives Storyboarding
Friction can make the customer experience more human
October 31, 2025 Friction can make the customer experience more human
Winning executive trust in the move beyond marketing attribution
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
15 small changes that can improve the quality of your work life
October 30, 2025 15 small changes that can improve the quality of your work life
Google Advances Autonomous Agent Transactions
Google Advances Autonomous Agent Transactions by Laurie Sullivan , Staff Writer, October 30, 2025 AI agents are increasingly becoming the operational layer that connects businesses and consumers. That is why Google is working on a real-time streaming architecture as the next step for multi-agent systems. This will allow autonomous AI agents to act as personal shoppers on behalf … Continue reading Google Advances Autonomous Agent Transactions
What AI and agents mean for marketing teams — now and in the future
We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here’s a recap. MarTechBot on November 14, 2025 Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence … Continue reading What AI and agents mean for marketing teams — now and in the future
Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
Discover the secret weapon for marketers battling rising multichannel costs
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
What to do when productivity becomes a trap
October 30, 2025 What to do when productivity becomes a trap
Google DeepMind Reranks AI-Based Information
Google DeepMind Reranks AI-Based Information by Laurie Sullivan , Staff Writer, October 29, 2025 BlockRank, a new ranking model for AI content from Google DeepMind, is designed to solve a new challenge introduced by artificial intelligence (AI) and large language models (LLMs). When generative LLMs emerged to search through AI-based engines, they were required to … Continue reading Google DeepMind Reranks AI-Based Information
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