A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Here’s what a TV show based on Untitled Goose Game could have been like
Hi, Welcome Welcome back Here’s what a TV show based on Untitled Goose Game could have been like A proof-of-concept video captures the chaos and humor of that delightful game so very well. kris holt Fri, Sep 20, 2024 Cast your mind back to 2019, when many people were captivated by … Continue reading Here’s what a TV show based on Untitled Goose Game could have been like
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI’s promise. Constantine von Hoffman on September 19, 2024 This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me … Continue reading AI-powered martech news and releases: September 19
How to build interactive applications with generative AI
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Retire like a pro by doing these five things
September 19, 2024 Retire like a pro by doing these 5 things Retirement is about emotional needs as well as financial. BY Reuters If you find it hard to plan for retirement, here is a little secret: It is hard for everyone—even the world’s foremost experts on the topic. Take Christine Benz, for example. As the … Continue reading Retire like a pro by doing these five things
Where AI falls short in high-stakes B2B industries
AI’s role in B2B marketing isn’t universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern … Continue reading Where AI falls short in high-stakes B2B industries
Boar’s Head listeria update: Liverwurst discontinued, plant closed, workers laid off after recall and deadly outbreak
September 19, 2024 Boar’s Head listeria update: Liverwurst discontinued, plant closed, workers laid off after recall and deadly outbreak The embattled deli meat supplier has issued a WARN notice with the Virginia Employment Commission saying 600 jobs were impacted by its Jarratt plant closure. BY Michael Grothaus In late July, the Centers for Disease Control and … Continue reading Boar’s Head listeria update: Liverwurst discontinued, plant closed, workers laid off after recall and deadly outbreak
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. Constantine von Hoffman on September 18, 2024 HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said … Continue reading HubSpot unveils Breeze, its ‘complete AI solution’
How to use micro-moments to capture customer intent in real-time
Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Stephanie Trovato on September 18, 2024 Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether … Continue reading How to use micro-moments to capture customer intent in real-time
CTV viewership rebounds to near pandemic-era levels
Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. Chris Wood on September 18, 2024 This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, … Continue reading CTV viewership rebounds to near pandemic-era levels
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