A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust
Hi, Welcome Welcome back March 15, 2024 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust Leaders who do not address the impacts of the Great Betrayal risk high attrition and low productivity. BY Jennifer Dulski A dramatic shift is happening in workplaces. After numerous high-profile rounds of job cuts … Continue reading 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. Nicola Agius on March 15, 2024 LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded … Continue reading LinkedIn now allows brands to sponsor any organic post
Navigating the cookieless future with cross-functional teams
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
AI-powered martech releases and news: March 14
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. Constantine von Hoffman on March 14, 2024 A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying … Continue reading AI-powered martech releases and news: March 14
Four AI jobs that don’t require advanced data science skills
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Ad industry steps up to meet signal loss, privacy challenges: IAB
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
Target’s new budget brand deserves better branding
March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
These are the 4 most common career crises
March 14, 2024 These are the 4 most common career crises Navigating obstacles is a crucial part of any successful career. BY David Oxley and Helmut Schuster Fifty years ago, we handwrote job applications and mailed them in envelopes. Twenty-five years ago, we emailed Word document résumés to recruitment agencies. Today, we work on our personal … Continue reading These are the 4 most common career crises
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
3 reasons the leadership skills you learned in business school are holding you back
March 14, 2024 3 reasons the leadership skills you learned in business school are holding you back The author of ‘Confronting the Storm’ insists that old ways of solving problems in business have to be unlearned. BY David Ross I’ve always admired the way leaders can identify a solution for linear-style problems so readily, and so … Continue reading 3 reasons the leadership skills you learned in business school are holding you back
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