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Full-stack marketers need support at the organizational and technological levels

Hi, Welcome Welcome back A new report finds full-stack marketers need more help from tools and leadership. Mike Pastore on June 3, 2025        Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack … Continue reading Full-stack marketers need support at the organizational and technological levels

Conductor AI Launches To Support How Engines Speak On Behalf Of Brands

Conductor AI Launches To Support How Engines Speak On Behalf Of Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2025 Conductor marked a milestone Tuesday with the relaunch of its entire product line for AI-based services. The goal is to rebuild its platforms to power research, generation, reporting, and monitoring experiences for brands, all based … Continue reading Conductor AI Launches To Support How Engines Speak On Behalf Of Brands

Why is it so hard to shift marketing’s focus from leads to accounts?

The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at      In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?

Mastercard Has Front-Row View Of How Fast Performance Changes

Mastercard Has Front-Row View Of How Fast Performance Changes by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2025 Marketers have a complicated relationship with value and what drives conversions, according to Erin Everhart, vice president of content at events for MediaPost. Everhart opened Monday’s Performance Marketing Insider Summit with a discussion on value, tariffs that … Continue reading Mastercard Has Front-Row View Of How Fast Performance Changes

How to stop wasting money on personalization

A Gartner study found personalization is taking up more marketing budget, but CMOs don’t know how much it really costs. Benjamin Bloom on June 2, 2025       Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at … Continue reading How to stop wasting money on personalization

Pegasystems unveils agentic coordination solution

At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. Constantine von Hoffman on June 2, 2025       Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. … Continue reading Pegasystems unveils agentic coordination solution

Turn disconnected insights into action with a lifecycle-driven strategy

See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025      Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy