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Latest Posts
When customers move like starlings — and what it means for segmentation
Hi, Welcome Welcome back Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and … Continue reading When customers move like starlings — and what it means for segmentation
What to know about leucovorin, the drug the Trump administration says can treat autism
September 28, 2025 What to know about leucovorin, the drug the Trump administration says can treat autism The US government has announced controversial guidance on the prevention and treatment of autism in children. New health recommendations aim to discourage pregnant women from taking the painkiller paracetamol—also known as acetaminophen and by the brand name Tylenol—to … Continue reading What to know about leucovorin, the drug the Trump administration says can treat autism
How and why to celebrate an accomplishment
September 28, 2025 How and why to celebrate an accomplishment Watch any sporting event live or on television, and you’re guaranteed to be treated to the spectacle of at least one athlete celebrating. Football players develop elaborate dances in the endzone following a touchdown. Soccer players will tear off their shirts as they run to … Continue reading How and why to celebrate an accomplishment
Underutilized data sources: Unlocking what marketers already have
At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. MarTechBot on September 26, 2025 At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are so … Continue reading Underutilized data sources: Unlocking what marketers already have
Cross-cultural communication is more important than ever. Here’s how to get it right
September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right
US labor board drops allegation that Apple’s CEO violated employees’ rights
US labor board drops allegation that Apple’s CEO violated employees’ rights In 2021, Tim Cook sent a staff email that warned people against leaking confidential information. Mariella Moon UpdatedSat, September 27, 2025 Reuters / Reuters The National Labor Relations Board has withdrawn “many of the claims” it made against Apple in relation to cases brought … Continue reading US labor board drops allegation that Apple’s CEO violated employees’ rights
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
How to use AI to hone your emotional intelligence
September 27, 2025 How to use AI to hone your emotional intelligence A quiet crisis is brewing in today’s workforce, and it’s not about automation or AI replacing jobs. It’s about the erosion of human skills that make teams work: communication, empathy, adaptability, and emotional intelligence. These so-called “soft skills” are proving to be among … Continue reading How to use AI to hone your emotional intelligence
How to see inside the AI funnel by Semrush Enterprise
Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy. Semrush Enterprise on September 26, 2025 For two decades, marketing was a game of visibility and performance metrics. We built funnels, tracked clicks and optimized journeys because we could see what was … Continue reading How to see inside the AI funnel by Semrush Enterprise
TikTok US Latest Version Valued At An Estimated $14B
TikTok US Latest Version Valued At An Estimated $14B by Laurie Sullivan , Staff Writer, September 26, 2025 Is it a done deal? President Trump signed an executive order on Thursday evening outlining the terms of the deal to transfer TikTok to U.S. owners. The transaction, per Vice President JD Vance, valued the business at … Continue reading TikTok US Latest Version Valued At An Estimated $14B
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