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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

30 Bob Ross paintings will be auctioned off in support of public television

Hi, Welcome Welcome back October 08, 2025 30 Bob Ross paintings will be auctioned off in support of public television On November 11, Bonhams in Los Angeles will auction three of Ross’ paintings, with other sales to follow in London, New York, and Boston. Thirty paintings created by the bushy-haired, soft-spoken Bob Ross will soon … Continue reading 30 Bob Ross paintings will be auctioned off in support of public television

AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.

Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025       Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about.  AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.

AI’s value is measured in outcomes, not adoption

AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. Angelina Eng on October 7, 2025       Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI … Continue reading AI’s value is measured in outcomes, not adoption

Microsoft Leans On Amazon For Its Demand-Side Platform

Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform

The next big business metric? Your AI footprint.

October 07, 2025 The next big business metric? Your AI footprint Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough … Continue reading The next big business metric? Your AI footprint.

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025       By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers

What Is Open Semantic Interchange (OSI), and why should marketers care?

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. Mike Pastore on October 6, 2025       Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet … Continue reading What Is Open Semantic Interchange (OSI), and why should marketers care?