A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The CEO of Chief on how the business world can better support women executives
Hi, Welcome Welcome back December 05, 2025 The CEO of Chief on how the business world can better support women executives
Rethinking marketing creativity in compliance-heavy industries
Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025 Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries
Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO
Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO A deal, if consummated and approved, would massively shake up the streaming landscape. Steve Dent Fri, December 5, 2025 ROBYN BECK via Getty Images Netflix is in exclusive talks to acquire Warner Bros. Discovery’s film and TV studios and HBO … Continue reading Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO
How to write great copy for every channel
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
The ‘data foundation’ for AI starts paying off for Salesforce
It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025 They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce
IAB Tech Lab proposes Deals API for programmatic advertising
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
5 capabilities that separate AI-native teams from everyone else
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day. Melissa Reeve on December 2, 2025 You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to … Continue reading 5 capabilities that separate AI-native teams from everyone else
The simple mindset shift that makes teams more creative
December 03, 2025 The simple mindset shift that makes teams more creative
Three actions you must take to thrive in the agentic era of marketing
Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025 AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing
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