A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
Hi, Welcome Welcome back December 13, 2025 Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
Titus urges committee to advance FAIR BET Act restoring gambling deductions
Titus urges committee to advance FAIR BET Act restoring gambling deductions Suswati Basu Rep. Dina Titus (D-Nevada) has urged the House Ways and Means Committee to advance the Fair Accounting for Income Realized from Betting Earnings Taxation (FAIR BET) Act, legislation that would restore the 100% federal tax deduction for gambling losses. Titus … Continue reading Titus urges committee to advance FAIR BET Act restoring gambling deductions
How to make the most out of your company holiday party
December 14, 2025 How to make the most out of your company holiday party
Stronger targeting starts with aligned personas and ICPs
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
The 3 key financial lessons of ‘It’s a Wonderful Life’
December 13, 2025 The 3 key financial lessons of ‘It’s a Wonderful Life’
CFTC issues no-action letters to four prediction markets
CFTC issues no-action letters to four prediction markets Joel Loynds Suswati Basu The Commodities Futures Trading Commission (CFTC) has issued no-action letters to four different prediction markets. In a public announcement, the CFTC said it would give the all clear for “swap data reporting and recordkeeping regulations in response to requests from … Continue reading CFTC issues no-action letters to four prediction markets
The Vibe Marketing manifesto
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours. Marc Sirkin on December 12, 2025 The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans … Continue reading The Vibe Marketing manifesto
CNBC replaces its peacock with . . . a triangle
December 13, 2025 CNBC replaces its peacock with . . . a triangle
High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
Marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working? MarTechBot on December 12, 2025 Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. … Continue reading Marketers are drowning in data but starving for insight
Random Posts
How Influencer Marketing Can Improve Your SEO
Business Growth: Why You Absolutely Need an Accounting Software
Why Delegation is So Hard (And What to Do About It)
How to align your martech COE with organizational and go-to-market goals
Maximizing Success: Support Your Employees with These 3 Training Videos
Market research focus groups get new lease of life
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
Companies can apologize to their customers better. Here’s how
4 Google Chrome extensions to improve your Amazon experience
