A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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In a season of giving, smart leaders are giving forward
Hi, Welcome Welcome back December 11, 2025 In a season of giving, smart leaders are giving forward span>span]:whitespace-nowrap”> Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten … Continue reading In a season of giving, smart leaders are giving forward
Where Brands See Most Mentions On AI Search Engines
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
Trump’s tariffs have cost U.S. households $1,200 each, Democrats say
December 11, 2025 Trump’s tariffs have cost U.S. households $1,200 each, Democrats say
OpenAI signs deal to bring Disney characters to Sora and ChatGPT
OpenAI signs deal to bring Disney characters to Sora and ChatGPT Sora-generated shorts will arrive in Disney+ early next year. Igor Bonifacic UpdatedSat, December 13, 2025 OpenAI and Disney are partnering to bring Disney characters to Sora (OpenAI) It looks like Disney wasted no time delivering on CEO Bob Iger’s promise to bring AI-generated … Continue reading OpenAI signs deal to bring Disney characters to Sora and ChatGPT
How to use CTV to strengthen your ABM strategy
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline. Sean Nowlin on December 10, 2025 Advertising Media Cost Inflation Accelerates This Year, Decelerates Next by Joe Mandese , October 20, 2025 Global media costs have risen half a point to an … Continue reading How to use CTV to strengthen your ABM strategy
What not to say to someone who just got laid off
December 11, 2025 What not to say to someone who just got laid off
New study: Women are more likely to be penalized for working remotely than men
December 10, 2025 New study: Women are more likely to be penalized for working remotely than men
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions
Exclusive: Hinge CEO Justin McLeod steps down
December 09, 2025 Exclusive: Hinge CEO Justin McLeod steps down span>span]:whitespace-nowrap”> Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective immediately. McLeod will stay … Continue reading Exclusive: Hinge CEO Justin McLeod steps down
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