A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why long sales cycles make B2B marketing hard to measure
Hi, Welcome Welcome back Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing … Continue reading Why long sales cycles make B2B marketing hard to measure
Florida lawsuits target Stake and VGW as sweepstakes pressure grows
Florida lawsuits target Stake and VGW as sweepstakes pressure grows Suswati Basu Florida has become the latest state to take legal action at sweepstakes-style gaming, with Attorney General James Uthmeier suing the businesses behind Stake US and Virtual Gaming Worlds’ (VGW) Chumba Casino, LuckyLand and Global Poker. The two complaints, filed Wednesday (August … Continue reading Florida lawsuits target Stake and VGW as sweepstakes pressure grows
If Waymo cars are Level 4 automation, what does it take to be a Level 5?
If Waymo cars are Level 4 automation, what does it take to be a Level 5? It’s less about an autonomous vehicle’s capabilities and more about what conditions it can operate in. By Novak Božovic Aug. 22, 2026 Karolis Kavolelis/Shutterstock Seeing a car move through city traffic with no one in the driver’s … Continue reading If Waymo cars are Level 4 automation, what does it take to be a Level 5?
How to make sure you don’t outlive your money
August 22, 2026 How to make sure you don’t outlive your money
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
The July 2026 HubSpot updates focus on giving you more control over what shows up where, and folding every AI agent into one place to manage them. By Tyler Samani-Sprunk Published on August 21, 2026 The biggest news in HubSpot’s July 2026 update is Agent Hub, the evolution of Breeze Studio, and the … Continue reading HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
This might be the only time you’ll see race cars speeding up Pennsylvania Avenue
August 22, 2026 This might be the only time you’ll see race cars speeding up Pennsylvania Avenue
The engagement illusion: What actually gets attention (and what gets ignored)
AI makes producing content fast, but earning true attention is harder than ever. At the September MarTech Conference, we discussed cutting through the noise to create meaningful engagement. By MarTechBot Published on September 10, 2026 Marketing leaders and operations teams have access to more distribution channels and creation tools than ever before. But … Continue reading The engagement illusion: What actually gets attention (and what gets ignored)
AI has young writers between a rock and a hard place
August 22, 2026 AI has young writers between a rock and a hard place BY Jennifer Ward Buzzwords, clichéd phrases, formulaic sentences, and most notoriously—the use of the em dash. These are all signs readers and writers alike have learned to look out for when trying to spot whether something was written by AI. Authors and … Continue reading AI has young writers between a rock and a hard place
New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations
New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations Suswati Basu Caesars Sportsbook has been ordered to pay more than $ 296,000 after New Jersey regulators found the company broke several rules designed to support responsible gambling. The New Jersey Division of Gaming Enforcement assessed a $ 251,250 civil … Continue reading New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations
Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams
Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams The Vision Pro layoffs are focused on teams working on gaming and immersive video. By Steve Dent Aug. 21, 2026 Engadget Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses … Continue reading Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams