A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
April 09, 2026 The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season BY Kristin Toussaint Last week, the U.S. Forest Service announced that it will be closing three-quarters of its research facilities as part of a reorganization. Now, experts are worried not only about the number of scientists who … Continue reading The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision. By Kath Pay Published on April 9, 2026 The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in … Continue reading The post-purchase moment where loyalty is won or lost
7 words and phrases that undermine your authority
April 10, 2026 7 words and phrases that undermine your authority BY Judith Humphrey Nobody wants to sound weak. We all have a desire to be heard and taken seriously when we speak in meetings and other situations. But so many people pack their prose with words that discourage people from taking them seriously. Avoid the … Continue reading 7 words and phrases that undermine your authority
If you lose your job to AI, it’s even harder to bounce back
April 09, 2026 If you lose your job to AI, it’s even harder to bounce back BY Pavithra Mohan Economists and academics are still not clear on how, exactly, AI will change the jobs that are most vulnerable to its advances. Some jobs may disappear altogether, while others will simply evolve and be augmented by … Continue reading If you lose your job to AI, it’s even harder to bounce back
Apple is closing three US stores, including the first to unionize
Apple is closing three US stores, including the first to unionize The trio of retail locations are slated to end business in June. By Anna Washenko April 9, 2026 Reuters / REUTERS Apple is closing three of its retail stores this summer, including its first location to unionize. The tech company said it plans to … Continue reading Apple is closing three US stores, including the first to unionize
Issa Rae’s production company jumps into micro-dramas. Here’s what to expect from the Hoorae-TikTok deal
April 09, 2026 Issa Rae’s production company jumps into micro-dramas. Here’s what to expect from the Hoorae-TikTok deal BY Sage Swaby Issa Rae’s next project is coming to you vertically—and on TikTok. Hoorae Media, the star’s media production company, and TikTok announced on Wednesday a partnership to bring free exclusive micro-series content to TikTok and its … Continue reading Issa Rae’s production company jumps into micro-dramas. Here’s what to expect from the Hoorae-TikTok deal
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
Amazon CEO’s Case For Major AI Spend
Amazon CEO’s Case For Major AI Spend by Laurie Sullivan , Staff Writer, April 9, 2026 Radio, television, publishing and movies have struggled to transition from analog to digital, and media buying has leaped from a focus on mass reach and manual processes to micro-targeted programmatic with an emphasis on data. Now advertising and marketplace services are … Continue reading Amazon CEO’s Case For Major AI Spend
AI companies are tightening token limits. The last one to blink may win
April 09, 2026 AI companies are tightening token limits. The last one to blink may win BY Chris Stokel-Walker For years, AI companies gave users unfettered access to the candy store, encouraging them to think of tokens, the chunks of text AI reads and writes, as effectively infinite. Tokens were bundled into subscriptions, hidden behind generous … Continue reading AI companies are tightening token limits. The last one to blink may win
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