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Why AI adoption is high but integration is failing in martech
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
What to do after a life-defining mistake
April 02, 2026 What to do after a life-defining mistake BY Next Big Idea Club Below, co-authors Joshua Steiner and Michael Lynton share five key insights from their new book, From Mistakes to Meaning: Owning Your Past So It Doesn’t Own You. Joshua has worked in government, finance, and the nonprofit sector. After serving as chief of … Continue reading What to do after a life-defining mistake
How ‘And A Coke’ Campaign Leads To Performance
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. By Mike Pastore Published on April 2, 2026 HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change … Continue reading HubSpot moves to outcome-based pricing for some Breeze AI agents
CFTC and DOJ sue states over prediction markets regulation dispute
CFTC and DOJ sue states over prediction markets regulation dispute Suswati Basu Federal regulators have taken Arizona, Illinois, and Connecticut to court, opening a new front in the fight over so-called event contracts and who gets to regulate them. The Commodity Futures Trading Commission, joined by the United States, filed lawsuits in federal … Continue reading CFTC and DOJ sue states over prediction markets regulation dispute
This International Fact-Checking Day, use these 5 tips to spot AI-generated content
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
Retail media’s durability is tested as easy growth fades
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
The busiest leaders share this surprising weakness
April 02, 2026 The busiest leaders share this surprising weakness BY Morag Barrett The constant race on the work treadmill doesn’t just steal your time. It systematically decays every relationship you have. During a recent keynote, I asked leaders in the room a simple question: “How many of you have cancelled plans with someone you care … Continue reading The busiest leaders share this surprising weakness
The real impact of AI on budgets, stacks and teams
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
Google Teaches Brands How To Build Dynamic AI Agents
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
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