A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
Hi, Welcome Welcome back AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025 Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
How to stop AI decisions from repeating human biases
When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025 AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases
Bally’s approved to take control of The Star by the end of this week
Bally’s approved to take control of The Star by the end of this week Suswati Basu The Star Entertainment Group has been working with Bally’s Corporation to allow the gaming giant to take over the struggling business by the end of November. After a substantial wait for the red tape of regulatory approvals … Continue reading Bally’s approved to take control of The Star by the end of this week
OpenAI Adds Shopping Research For Product Discovery
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
Is your martech evaluation process still stuck in a pre-AI world?
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025 Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world?
How to keep the peace at the holiday table
November 25, 2025 How to keep the peace at the holiday table
Consumers want less digital, more real world from brands in 2026
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
Apple is cutting jobs: these teams will be impacted by layoffs
November 25, 2025 Apple is cutting jobs: These teams will be impacted by layoffs
Why evergreen content expires faster in an AI search world — and what to do about it
LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025 Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it
What ‘Sent from my . . .’ in your emails says about you
November 24, 2025 What ‘Sent from my . . .’ in your emails says about you
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