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Sprite Campaign Takes Refreshing Approach To Privacy

Privacy Regulations

Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy →

8 ways to create a sensory-friendly workplace

Workplace Evolution

April 12, 2024 8 ways to create a sensory-friendly workplace With adult autism and neurodiversity on the rise, here’s how to better accommodate employees with sensory processing differences. BY Gina Brady It’s the evergreen question: How can employers fully leverage the highest potential of a strong workforce? Quality employees are invaluable. Yet when businesses find it … Continue reading 8 ways to create a sensory-friendly workplace →

The effectiveness crisis in B2B marketing: Why MOps must shift focus now

B2B Marketing

Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now →

Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found

Research and Development

April 11, 2024 Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found This week, the researchers revealed the names of the companies that discriminated most against Black or female applicants in their study. BY Pavithra Mohan In 2021, a group of researchers published the results of a … Continue reading Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found →

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Salesforce

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce →

Persuade Me: AI’s Large Language Models Become Persuasive

AI Language Models

Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive →

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