A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Agentic Guardrails Create Custom Ad Framework
Hi, Welcome Welcome back Agentic Guardrails Create Custom Ad Framework by Laurie Sullivan , Staff Writer, August 5, 2026 PubMatic has introduced an advanced governance and guardrail architecture for its AgenticOS platform, combining technical controls with operational policies. It offers users of the platform the ability to customize the framework to maintain human control and … Continue reading Agentic Guardrails Create Custom Ad Framework
Is your intent data being sold to your competitors?
Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products. By Constantine von Hoffman Published on August 5, 2026 New research says software vendors are routinely collecting far more customer data than is needed and using it to build commercial products. The findings come from Clark Barron, … Continue reading Is your intent data being sold to your competitors?
NASA’s PUNCH mission can now accurately predict when solar storms will hit Earth
NASA’s PUNCH mission can now accurately predict when solar storms will hit Earth It was accurate to within a half hour during initial tests. By Mariella Moon Aug. 5, 2026 NASA/PUNCH/SwRI In March 2025, NASA launched the Polarimeter to Unify the Corona and Heliosphere (PUNCH) mission in an effort to better understand solar weather. … Continue reading NASA’s PUNCH mission can now accurately predict when solar storms will hit Earth
Customers don’t hate AI. They hate self-serving AI
Every AI investment should make it easier for customers to accomplish what they came to do. Here’s how to evaluate whether it does. By Annette Franz Published on August 4, 2026 Many companies are jumping into AI feet-first, hoping to save money by increasing efficiency. One of the justifications they use is that … Continue reading Customers don’t hate AI. They hate self-serving AI
Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer
August 05, 2026 Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer BY Robert Safian For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur breaks down why understanding your audience is no longer just the … Continue reading Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer
DraftKings faces second class action over Predictions sports event contracts platform claims
DraftKings faces second class action over Predictions sports event contracts platform claims Suswati Basu DraftKings is being sued in a second proposed class action that claims its Predictions platform operates as an unlicensed sportsbook, with sports bets packaged for customers as financial-style “event contracts.” The case was filed Monday (August 3) in Massachusetts … Continue reading DraftKings faces second class action over Predictions sports event contracts platform claims
AI Buyers: How Agentic Machines Hijack B2B Funnels
AI Buyers: How Agentic Machines Hijack B2B Funnels by Laurie Sullivan , Staff Writer, August 4, 2026 Marketers supporting the B2B go-to-market (GTM) movement must account for the machine being part of the purchase process now that companies have begun to use agentic artificial intelligence (AI). The machine gathers information, synthesizes it for answers and … Continue reading AI Buyers: How Agentic Machines Hijack B2B Funnels
Stripe CEO says his ‘urgency’ to drop out of MIT ‘was a bit unnecessary’
August 04, 2026 Stripe CEO says his ‘urgency’ to drop out of MIT ‘was a bit unnecessary’ BY Ella Chakarian Patrick Collison dropped out of MIT twice before going on to become the cofounder and CEO of Stripe. In an interview at Y Combinator’s Startup School, Collison imparted some of his wisdom to the Gen Z … Continue reading Stripe CEO says his ‘urgency’ to drop out of MIT ‘was a bit unnecessary’
AI is reshaping marketing teams from the inside
AI’s biggest impact isn’t content creation. It’s breaking down silos, changing roles, and creating more integrated marketing organizations. By Jessica Hawthorne-Castro Published on August 4, 2026 While much of the conversation about AI has centered on content creation, media optimization, and automation, it is causing a bigger change behind the scenes. AI is … Continue reading AI is reshaping marketing teams from the inside
SpaceX posts strong revenue in first earnings report since IPO
August 04, 2026 SpaceX posts strong revenue in first earnings report since IPO BY Associated Press SpaceX reported it lost more than half a billion dollars in its first quarterly report as a public company, but the loss was less than Wall Street expected and revenue soared. The company run by Elon Musk reported a loss … Continue reading SpaceX posts strong revenue in first earnings report since IPO
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