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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Pot stocks pop on Schedule 3 hopes: Tilray Brands, Trulieve Cannabis, Cresco Labs: How high will they go?

Stock Market

Hi, Welcome Welcome back December 17, 2025 Pot stocks pop on Schedule 3 hopes: Tilray Brands, Trulieve Cannabis, Cresco Labs: How high will they go?

Why choosing a marketing automation platform is harder than it looks

Marketing Automation

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025 Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks →

5 marketing lessons hiding inside Disney’s merchandising engine

Marketing Lessons

Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion. Zac Stucki on December 16, 2025 It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star … Continue reading 5 marketing lessons hiding inside Disney’s merchandising engine →

The data’s in: And it says the job market is still rough

Jobs Platforms

December 16, 2025 The data’s in: And it says the job market is still rough

PayPal applies to become a bank under Trump’s looser financial rules

Payroll Services

PayPal applies to become a bank under Trump’s looser financial rules It follows similar applications from Nissan, Sony and more. Sarah Fielding Tue, December 16, 2025 Reuters / Reuters PayPal is the latest company looking to become a bank in the US. On Monday, the company announced it had submitted applications for PayPal Bank … Continue reading PayPal applies to become a bank under Trump’s looser financial rules →

AI Puts Strain On Google As OpenAI Recruits Employees

AI Strategies

AI Puts Strain On Google As OpenAI Recruits Employees by Laurie Sullivan , Staff Writer, December 15, 2025 OpenAI on Monday confirmed it has appointed Albert Lee, former senior director of corporate development at Google, as its vice president of corporate development. Lee will begin his role at Microsoft-backed OpenAI on Tuesday and will report … Continue reading AI Puts Strain On Google As OpenAI Recruits Employees →

The customer funnel is gone, and trust is the new moat

Sales Funnel

As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate. Angela Vega on December 15, 2025 As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care. Consumers … Continue reading The customer funnel is gone, and trust is the new moat →

Cvent buys Goldcast to create event and video marketing platform

Marketing Platforms

The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform →