A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How Reddit Made The Privacy-First Ad Measurement Shift
How Reddit Made The Privacy-First Ad Measurement Shift by Laurie Sullivan , Staff Writer, April 8, 2026 Anonym partnered with its fourth major publisher in less than one year as Mozilla’s privacy-first ad measurement company finds a niche to become a major player in the metrics space. Mozilla acquired Anonym in 2024. Reddit joined Snap, TikTok … Continue reading How Reddit Made The Privacy-First Ad Measurement Shift
Fox partners with Kalshi to bring prediction markets into news coverage
Fox partners with Kalshi to bring prediction markets into news coverage Suswati Basu Fox Corporation is teaming up with Kalshi to weave prediction market data into its news programming. The partnership will bring Kalshi’s real-time forecasts into several Fox News Media outlets, including Fox News Channel, Fox Business Network, Fox Weather, and the … Continue reading Fox partners with Kalshi to bring prediction markets into news coverage
Why human capital is the ultimate moat in AI-first finance
April 08, 2026 Why human capital is the ultimate moat in AI-first finance BY Pavan Agarwal While we are a tech company focused on financial services, we’ve realized a hard truth: in the high-stakes world of regulated AI, your model is only as good as the person who built it. While the rest of the industry … Continue reading Why human capital is the ultimate moat in AI-first finance
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting. By Mike Pastore Published on April 8, 2026 Marketers who put their inbound strategy on the shelf in the past year can now put their Inbound conference mugs and SWAG alongside it. HubSpot renamed its … Continue reading HubSpot rebrands its flagship conference
Samsung is shutting down its texting app for U.S. customers
April 08, 2026 Samsung is shutting down its texting app for U.S. customers BY Associated Press Samsung is saying goodbye to its namesake texting app, at least for United States customers. According to an end-of-service announcement published on the tech giant’s U.S. support website, Samsung Messages will be discontinued in July. Impacted owners of Samsung smartphones and other … Continue reading Samsung is shutting down its texting app for U.S. customers
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
This is the biggest risk a company can take in the age of AI
April 08, 2026 This is the biggest risk a company can take in the age of AI BY Rob Fisher and Jeanne Johnson It feels like a “hit-the-brakes” economy, with warning lights flashing everywhere: inflation pressures, AI disruptions, upside-down business models, and a persistent sense that some new market surprise or geopolitical tempest is waiting around the … Continue reading This is the biggest risk a company can take in the age of AI
Maine tribes move to join casino lawsuit over exclusive online gambling law
Maine tribes move to join casino lawsuit over exclusive online gambling law Suswati Basu Four federally recognized tribes in Maine are stepping directly into a federal lawsuit over the state’s new online gambling law, moving to defend a system that gives them exclusive access to the casino market. In a filing dated April … Continue reading Maine tribes move to join casino lawsuit over exclusive online gambling law
Elon Musk wants any damages from his OpenAI lawsuit given to the AI company’s nonprofit arm
Elon Musk wants any damages from his OpenAI lawsuit given to the AI company’s nonprofit arm He wants CEO Sam Altman off the nonprofit board as well. By Anna Washenko April 7, 2026 Reuters / REUTERS We may receive a commission on purchases made from links. Elon Musk is still taking OpenAI to court over … Continue reading Elon Musk wants any damages from his OpenAI lawsuit given to the AI company’s nonprofit arm
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it