A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to speak with authority
Hi, Welcome Welcome back December 07, 2025 How to speak with authority
Winning back customers requires fixing what drove them away
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. Annette Franz on December 4, 2025 Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee … Continue reading Winning back customers requires fixing what drove them away
CNBC and Kalshi Strike Exclusive Partnership
CNBC and Kalshi Strike Exclusive Partnership Suswati Basu Broadcasting giant CNBC and prediction market Kalshi have penned a multi-year partnership. The media conglomerate will, as a result of the deal, incorporate Kalshi’s real-time data into its broadcast media, digital platforms, and paid-for content. CNBC and Kalshi strike deal The partnership will be … Continue reading CNBC and Kalshi Strike Exclusive Partnership
The ‘Mad Men’ are dead! Long live the new advertising lions!
December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!
Amazon takes aim at data silos and lengthy workflows with Quick Suite
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025 Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite
Science says these Christmas songs tank productivity at work
December 05, 2025 Science says these Christmas songs tank productivity at work
The CEO of Chief on how the business world can better support women executives
December 05, 2025 The CEO of Chief on how the business world can better support women executives
Rethinking marketing creativity in compliance-heavy industries
Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025 Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries
Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO
Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO A deal, if consummated and approved, would massively shake up the streaming landscape. Steve Dent Fri, December 5, 2025 ROBYN BECK via Getty Images Netflix is in exclusive talks to acquire Warner Bros. Discovery’s film and TV studios and HBO … Continue reading Netflix is reportedly in exclusive talks to acquire Warner Bros. and HBO
How to write great copy for every channel
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
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