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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google Demand Gen Campaigns Minimum Budget Requirement Coming

Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google Demand Gen Campaigns Minimum Budget Requirement Coming

Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships

Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor   Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships

Flutter doubles down on prediction markets despite investor worries about growth

Flutter doubles down on prediction markets despite investor worries about growth Suswati Basu     Flutter Entertainment is leaning harder into prediction markets, even as some investors question how much upside the move will really deliver. In its fourth quarter earnings letter to shareholders, the parent company of FanDuel made clear that it plans to … Continue reading Flutter doubles down on prediction markets despite investor worries about growth

Former Home Depot employee sentenced for $4M gift card theft to fund gambling habit

Former Home Depot employee sentenced for $4M gift card theft to fund gambling habit Suswati Basu     A former Home Depot employee is headed to federal prison after prosecutors say she orchestrated a multimillion-dollar gift card scheme and spent most of the money on gambling. Federal authorities in Atlanta say 53-year-old Felecia Ingram used … Continue reading Former Home Depot employee sentenced for $4M gift card theft to fund gambling habit