A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why context matters more than data in personalization
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
Are we living in a simulation?
February 08, 2026 Are we living in a simulation?
AI didn’t kill customer support. It’s rebuilding it
February 08, 2026 AI didn’t kill customer support. It’s rebuilding it
Super Bowl LX 2026 on prediction markets: what to wager
Super Bowl LX 2026 on prediction markets: what to wager Rachael Davies Suswati Basu The Seattle Seahawks and New England Patriots will go head-to-head in Super Bowl LX, opening up plenty of opportunities to bet via prediction markets. For many, half of the fun of big sporting events like Super Bowl LX … Continue reading Super Bowl LX 2026 on prediction markets: what to wager
The new cola wars are upon us—but this time it’s the battle of AI
February 07, 2026 The new cola wars are upon us—but this time it’s the battle of AI Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the chatbot might answer everyday questions like “What do … Continue reading The new cola wars are upon us—but this time it’s the battle of AI
AI could unlock $30B for marketers, if we fix measurement first
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
Analogue unearths N64 prototype colors for its limited edition 3D console
Analogue unearths N64 prototype colors for its limited edition 3D console Nobody can resist the call of Atomic Purple. Jackson Chen Sat, February 7, 2026 Analogue Analogue is back with another hit of N64 nostalgia, but with colorways that are deep cuts for even the biggest Nintendo nerds. Analogue announced its latest run … Continue reading Analogue unearths N64 prototype colors for its limited edition 3D console
3 bad financial habits solopreneurs can’t afford
February 07, 2026 3 bad financial habits solopreneurs can’t afford
Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
US B2B marketers have the biggest budgets and the lowest confidence
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. By Constantine von Hoffman February 6, 2026 U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over … Continue reading US B2B marketers have the biggest budgets and the lowest confidence
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