A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
SaaS can no longer compete on software alone
Hi, Welcome Welcome back With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value. By Gareth Chilton Published on July 16, 2026 AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it exposes how … Continue reading SaaS can no longer compete on software alone
France doubles down on restricting access to Polymarket
France doubles down on restricting access to Polymarket The country’s gambling authority ordered ISPs to block access to the prediction market’s website. By Jackson Chen July 18, 2026 PJ McDonnell/Shutterstock France is doubling down on preventative measures for its citizens trying to access Polymarket. The Autorité Nationale Des Jeux (ANJ), the country’s independent regulatory authority in charge of … Continue reading France doubles down on restricting access to Polymarket
Your email program is overdue for a portfolio review
Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention. By Jeanne Jennings Published on July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look … Continue reading Your email program is overdue for a portfolio review
It’s Google Maps—but for pinball
July 18, 2026 It’s Google Maps—but for pinball BY Justin Pot If there’s one universally beloved form of nostalgia-inducing retro tech, it’s pinball. The thing about pinball, though, is you can’t just play a particular table at home whenever you want—at least, not unless you’re willing to spend thousands of dollars to own and maintain it. … Continue reading It’s Google Maps—but for pinball
Feeling sticker shock in the produce aisle? Try these hacks to save money
July 18, 2026 Feeling sticker shock in the produce aisle? Try these hacks to save money BY The Conversation From tomatoes and berries to lettuce and peppers, shoppers are feeling sticker shock in the produce aisle. Recent headlines have focused in particular on soaring tomato prices. They spiked by roughly one-fifth from June 2025 to June … Continue reading Feeling sticker shock in the produce aisle? Try these hacks to save money
Evolution agrees to pay $6.4M settling UK license review investigation
Evolution agrees to pay $6.4M settling UK license review investigation Suswati Basu Evolution has agreed to pay £4.75 million ($ 6.38 million) to resolve a license review by the UK Gambling Commission, ending an investigation that began in December 2024 into how its casino games became available on gambling websites serving British customers … Continue reading Evolution agrees to pay $6.4M settling UK license review investigation
Your content isn’t your competitive advantage anymore
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
Look past AI to see where martech is going
AI dominates the conversation, but stack rationalization, modern measurement, and modular content are quietly reshaping marketing operations. By Steve Bevilacqua Published on July 17, 2026 It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I … Continue reading Look past AI to see where martech is going
Why high achievers can’t just ‘be nicer’ to themselves
July 18, 2026 Why high achievers can’t just ‘be nicer’ to themselves BY Dara Simkin If you’re a high achiever, you’ve probably been told—in various formats and with varying degrees of sincerity—to be kinder to yourself. Choose kindness. You are enough. For most, that advice likely lands somewhere between mildly irritating and completely useless. This has … Continue reading Why high achievers can’t just ‘be nicer’ to themselves
What AI Engines Want From A Brand
What AI Engines Want From A Brand by Laurie Sullivan , Staff Writer, July 17, 2026 Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability signals. Between 11% and 14% of its transactional citations are near-me and store-hours prompts, according to … Continue reading What AI Engines Want From A Brand
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