A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Wisconsin sues prediction market platforms over alleged illegal sports betting operations
Wisconsin sues prediction market platforms over alleged illegal sports betting operations Paul McNally Wisconsin has filed a civil complaint in Dane County Circuit Court accusing Kalshi, Robinhood, and Coinbase, along with affiliated subsidiaries, of operating what it describes as illegal sports betting through prediction markets and event contracts under state law. The … Continue reading Wisconsin sues prediction market platforms over alleged illegal sports betting operations
Madonna’s new album-promo effort puts her 0 feet away from Grindr users
April 24, 2026 Madonna’s new album-promo effort puts her 0 feet away from Grindr users BY Mya Copeland As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The … Continue reading Madonna’s new album-promo effort puts her 0 feet away from Grindr users
How CRM became the backbone of customer engagement
CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes. By Ryan Warren Published on April 24, 2026 The industry has long seen CRM platforms as little more than a campaign tool — a trusted digital notebook for storing customer details, purchase histories, … Continue reading How CRM became the backbone of customer engagement
These 3 key elements are what every change strategy needs
April 24, 2026 These 3 key elements are what every change strategy needs BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs
AI is replacing creativity with ‘average’
April 24, 2026 AI is replacing creativity with ‘average’ BY Tony Martignetti Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, cleanly written, and structurally sound, yet they feel strangely interchangeable. A recent … Continue reading AI is replacing creativity with ‘average’
Martech replacement is slowing, and that changes everything
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. By Pamela Parker Published on April 23, 2026 For most of its existence, martech was defined by constant change. Marketers regularly replaced core systems. Vendors competed on features. Switching platforms — even critical … Continue reading Martech replacement is slowing, and that changes everything
Palantir is dropping merch and stirring pots
April 23, 2026 Palantir is dropping merch and stirring pots BY Sage Swaby Software company Palantir has waded into online fashion discourse after its head of strategic engagement, Eliano A. Younes, posted pictures of a “lightweight Palantir chore coat” to X. the lightweight Palantir chore coat [04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs — Eliano A Younes … Continue reading Palantir is dropping merch and stirring pots
WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
Gov. Hochul bans insider prediction market trades for New York State workers
Gov. Hochul bans insider prediction market trades for New York State workers Suswati Basu New York Gov. Kathy Hochul has signed an executive order blocking state workers from using confidential government information to make money on prediction markets, calling the practice a threat to public trust. The order was signed on Wednesday (April … Continue reading Gov. Hochul bans insider prediction market trades for New York State workers
LinkedIn’s AI is changing how content gets distributed
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
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