A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How smart B2B teams use video to win deals before they start
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
Trust can’t be automated, and that’s why it matters
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale. By Scott Hornstein February 5, 2026 Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer … Continue reading Trust can’t be automated, and that’s why it matters
The hidden risk of building a leadership team with people you know
February 06, 2026 The hidden risk of building a leadership team with people you know
6 Strategies for Visibility in ChatGPT
6 Strategies for Visibility in ChatGPT Brad Anderson If you’re trying to “rank” in ChatGPT the same way you rank in Google, you’re going to have a bad quarter. That’s not my take. It’s the pattern a lot of marketers are bumping into right now, and it’s one a top marketing agency, Relevance, … Continue reading 6 Strategies for Visibility in ChatGPT
AI is helping funders evaluate more ideas more fairly
February 05, 2026 AI is helping funders evaluate more ideas more fairly
How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. By Constantine von Hoffman February 5, 2026 B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes … Continue reading B2B marketers should stop punting on Super Bowl week
Layoffs have reached the highest level since 2009. (And AI may not even be to blame.)
February 05, 2026 Layoffs have reached the highest level since 2009 (and AI may not even be to blame)
Everything we know about Valve’s new Steam Machine
Valve’s Steam Machine launches in 2026: Everything we know so far The compact Linux PC aims to do for consoles what the Steam Deck did for handhelds. Ian Carlos Campbell UpdatedWed, March 11, 2026 Valve The Steam Machine is back from the dead. Not as a Valve-supported program for manufacturers to create living … Continue reading Everything we know about Valve’s new Steam Machine
Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
February 05, 2026 Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
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