A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Your content isn’t your competitive advantage anymore
Hi, Welcome Welcome back Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product … Continue reading Your content isn’t your competitive advantage anymore
Look past AI to see where martech is going
AI dominates the conversation, but stack rationalization, modern measurement, and modular content are quietly reshaping marketing operations. By Steve Bevilacqua Published on July 17, 2026 It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I … Continue reading Look past AI to see where martech is going
Why high achievers can’t just ‘be nicer’ to themselves
July 18, 2026 Why high achievers can’t just ‘be nicer’ to themselves BY Dara Simkin If you’re a high achiever, you’ve probably been told—in various formats and with varying degrees of sincerity—to be kinder to yourself. Choose kindness. You are enough. For most, that advice likely lands somewhere between mildly irritating and completely useless. This has … Continue reading Why high achievers can’t just ‘be nicer’ to themselves
What AI Engines Want From A Brand
What AI Engines Want From A Brand by Laurie Sullivan , Staff Writer, July 17, 2026 Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability signals. Between 11% and 14% of its transactional citations are near-me and store-hours prompts, according to … Continue reading What AI Engines Want From A Brand
Washington and Tulalip reach tentative gaming compact update with modern safeguards
Washington and Tulalip reach tentative gaming compact update with modern safeguards Suswati Basu Washington state officials and the Tulalip Tribes of Washington have reached a tentative agreement on a new amendment to the Tribe’s Class III gaming compact, bringing decades of revisions into a single governing document while introducing several changes for casino … Continue reading Washington and Tulalip reach tentative gaming compact update with modern safeguards
Marketers know what improves paid media ROI, but underinvest in it
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
A bug in AWS has caused some customers’ bills to spike from a few cents to billions of dollars
A bug in AWS has caused some customers’ bills to spike from a few cents to billions of dollars “The displayed billing estimates do not reflect actual usage and charges,” Amazon said. By Will Shanklin July 17, 2026 u/killpowa / Reddit If you’ve ever gotten an unexpectedly high bill, you know the panic that can … Continue reading A bug in AWS has caused some customers’ bills to spike from a few cents to billions of dollars
Salesforce’s woes underline marketing’s agentic AI problems
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. By Constantine von Hoffman Published on July 17, 2026 Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As … Continue reading Salesforce’s woes underline marketing’s agentic AI problems
The happiness mistake almost every entrepreneur makes
July 17, 2026 The happiness mistake almost every entrepreneur makes BY Dmytro Korchevskyi I remember the moment I realized my employees were happier than me. From the outside, I had it all: 50 education centers across 10 countries, thousands of students, several successful businesses. But while others clocked out at 6 p.m. and switched to their … Continue reading The happiness mistake almost every entrepreneur makes
Mid-career and feeling stuck? Here’s how to reclaim your value
July 17, 2026 Mid-career and feeling stuck? Here’s how to reclaim your value BY Sam Alvita Skim the headlines and today’s career story belongs to two groups: anxious new grads at the bottom and embattled executives at the top. U.S. entry-level postings have fallen about 35% since early 2023, according to labor research firm Revelio Labs. … Continue reading Mid-career and feeling stuck? Here’s how to reclaim your value
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