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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Getting laid off changes your perception of work forever. Here’s how

April 07, 2026 Getting laid off changes your perception of work forever. Here’s how BY Brian O’Connor When Kitty got her fourth layoff call, she took it via Bluetooth in her car. She knew the script by then: the sudden 15-minute meeting invite, the HR rep that pops into the call, the platitudes that precede the … Continue reading Getting laid off changes your perception of work forever. Here’s how

Google Tests AdSense Privacy Updates In Two Phases

Google Tests AdSense Privacy Updates In Two Phases by Laurie Sullivan , Staff Writer, April 7, 2026 Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will update in June. While the change is targeted at Europe, this shift impacts U.S. advertisers with international traffic, signaling potential, parallel changes … Continue reading Google Tests AdSense Privacy Updates In Two Phases

Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage

 April 07, 2026 Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage  BY María José Gutierrez Chavez Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, … Continue reading Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage

Why AI-driven creative is failing and how to fix it

From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak   Published on April 6, 2026   “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it

Laid off? Lean on your relationships, not your network

April 07, 2026 Laid off? Lean on your relationships, not your network BY Morag Barrett In 2025, companies directly attributed 55,000 job cuts to artificial intelligence—more than 12 times the figure from just two years earlier. In 2026, the pace has only accelerated. Block eliminated 4,000 roles in a single announcement. Amazon cut 16,000 corporate positions. … Continue reading Laid off? Lean on your relationships, not your network

Netflix just added free games for kids to your subscription. Here’s how to access them

April 06, 2026 Netflix just added free games for kids to your subscription. Here’s how to access them  BY María José Gutierrez Chavez Whether they love Peppa Pig or the Sesame Street gang, young viewers can now step into their favorite characters’ universe via a new Netflix gaming app launched today. Aimed at children ages 8 … Continue reading Netflix just added free games for kids to your subscription. Here’s how to access them

Three first-party data strategies retail brands are prioritizing now

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now