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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

EU reportedly opens another probe into Google’s ads pricing

EU Legal

  EU reportedly opens another probe into Google’s ads pricing Google was already found to have a monopoly on online advertising in the US. Ian Carlos Campbell   Thu, February 12, 2026 zz/STRF/STAR MAX/IPx The European Commission has opened a new probe into Google, this time focused on the company’s massive online advertising business, Bloomberg … Continue reading EU reportedly opens another probe into Google’s ads pricing →

Enablement platforms Highspot and Seismic announce merger

HubSpot

The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. By Mike Pastore February 12, 2026   Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will … Continue reading Enablement platforms Highspot and Seismic announce merger →

Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure

Employee Benefits

February 12, 2026 Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure span>span]:whitespace-nowrap”>As the Trump administration prepares to close the Kennedy Center for a two-year renovation, the head of Washington’s performing arts center has warned its staff about impending cuts that will leave “skeletal teams.” In a Tuesday memo obtained … Continue reading Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure →

How to design marketing organizations for AI learning and scale

Marketing AI Technology

Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega   February 11, 2026   Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale →

Why marketing automation platforms are becoming decision engines

Marketing Automation

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026   Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines →

Why customer service determines the ROI of your marketing spend

Customer Service

Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026   A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend →

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