A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
US B2B marketers have the biggest budgets and the lowest confidence
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. By Constantine von Hoffman February 6, 2026 U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over … Continue reading US B2B marketers have the biggest budgets and the lowest confidence
AI strategies are kind of destined to fail
February 06, 2026 AI strategies are kind of destined to fail span>span]:whitespace-nowrap”>As a consultancy owner, I’ve been experimenting heavily with the headline AI applications for the better part of two years now. Our teams have tested it across dozens of products and use cases. Some experiments worked immediately. Others failed at first but succeeded six … Continue reading AI strategies are kind of destined to fail
Vivian Tu on how to spot good financial advice in an uncertain economy
February 06, 2026 Vivian Tu on how to spot good financial advice in an uncertain economy
Lakeland tax preparer sentenced for gambling-related federal tax fraud
Lakeland tax preparer sentenced for gambling-related federal tax fraud Rachael Davies Suswati Basu Fraudulent Lakeland tax preparer Jeffrey Dixon, who used falsified gambling winnings and losses to defraud the IRS, has been sentenced to four years and nine months in federal prison after pleading guilty last summer. The Florida local pleaded … Continue reading Lakeland tax preparer sentenced for gambling-related federal tax fraud
Why customer success managers are a martech power move
Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. By Steve Petersen February 6, 2026 Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success … Continue reading Why customer success managers are a martech power move
Another Forbes 30 Under 30 honoree could be headed to prison
February 06, 2026 Another Forbes 30 Under 30 honoree could be headed to prison
Google AI Finds Winter Olympics Unanswered Questions
Google AI Finds Winter Olympics Unanswered Questions by Laurie Sullivan , Staff Writer, February 6, 2026 Major brands from top-tier Olympic partners to newcomers are running ad campaigns during the 2026 Winter Olympics in Milano Cortina, with NBCUniversal reporting sold-out ad inventory. Advertisers include Alibaba, Airbnb, Coca-Cola, P&G and Samsung, among others in fashion apparel … Continue reading Google AI Finds Winter Olympics Unanswered Questions
Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions
Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions Suswati Basu Connecticut Governor Ned Lamont is pushing to tighten oversight of prediction markets, rolling out a bill that would block anyone under 21 from using the platforms or seeing ads aimed at them. The proposal lands as state regulators are already … Continue reading Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions
How smart B2B teams use video to win deals before they start
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
Trust can’t be automated, and that’s why it matters
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale. By Scott Hornstein February 5, 2026 Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer … Continue reading Trust can’t be automated, and that’s why it matters
Random Posts
HR Technology Disruptions and Trends For the Industry
A Look at How Social & Mobile Gaming Increase Sales
Agents As Brand Influencers Collapse Consumer Buying Journey
How to Build a Website When You’re Busy Running a Business
Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead
Developing Training Programs to Enhance Employee Performance
You Know You’re a Social Media Maven/Master When…
31 Dropshipping Resources to Grow Your Business Faster
Why diversity in marketing is a job for all of us: Monday’s daily brief
