A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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How ‘And A Coke’ Campaign Leads To Performance
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. By Mike Pastore Published on April 2, 2026 HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change … Continue reading HubSpot moves to outcome-based pricing for some Breeze AI agents
CFTC and DOJ sue states over prediction markets regulation dispute
CFTC and DOJ sue states over prediction markets regulation dispute Suswati Basu Federal regulators have taken Arizona, Illinois, and Connecticut to court, opening a new front in the fight over so-called event contracts and who gets to regulate them. The Commodity Futures Trading Commission, joined by the United States, filed lawsuits in federal … Continue reading CFTC and DOJ sue states over prediction markets regulation dispute
This International Fact-Checking Day, use these 5 tips to spot AI-generated content
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
Retail media’s durability is tested as easy growth fades
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
The busiest leaders share this surprising weakness
April 02, 2026 The busiest leaders share this surprising weakness BY Morag Barrett The constant race on the work treadmill doesn’t just steal your time. It systematically decays every relationship you have. During a recent keynote, I asked leaders in the room a simple question: “How many of you have cancelled plans with someone you care … Continue reading The busiest leaders share this surprising weakness
The real impact of AI on budgets, stacks and teams
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
Google Teaches Brands How To Build Dynamic AI Agents
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
SpaceX files plans for mega IPO that could make Elon Musk the world’s first trillionaire
April 01, 2026 SpaceX files plans for mega IPO that could make Elon Musk the world’s first trillionaire BY Associated Press Elon Musk’s space exploration company has filed preliminary paperwork to sell shares to the public, according to two sources familiar with the filing, a blockbuster offering that would likely rank as the biggest ever … Continue reading SpaceX files plans for mega IPO that could make Elon Musk the world’s first trillionaire
How to deal with a passive-aggressive colleague
April 01, 2026 How to deal with a passive-aggressive colleague BY Tomas Chamorro-Premuzic As you have probably heard, most of human history, civility was not the default setting. Societies were rougher, hierarchies more brutal, and interpersonal interactions often governed by blunt displays of power and overt physical aggression rather than kind or cordial exchanges. In medieval … Continue reading How to deal with a passive-aggressive colleague
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