A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability. By Mike Ruff Published on May 14, 2026 Whether attending board meetings in person or preparing the CEO for them, CMOs need strategic solutions backed by reliable data to demonstrate the … Continue reading The 4 marketing metrics that matter in the boardroom
Apple backs Google after EU orders Android be opened up to AI rivals
Apple backs Google after EU orders Android be opened up to AI rivals By Mariella Moon May 14, 2026 Jelena Kuznetsova/Shutterstock Apple is on Google’s side when it comes the latter’s criticisms against the European Union’s proposals which would give third-party AI services the same level of access to Android that Gemini has. The European Commission … Continue reading Apple backs Google after EU orders Android be opened up to AI rivals
The scariest part of LinkedIn’s layoffs isn’t the number of jobs cut
May 13, 2026 The scariest part of LinkedIn’s layoffs isn’t the number of jobs cut BY Anna-Louise Jackson LinkedIn on Wednesday joined what’s become a near-daily drumbeat of layoff announcements among tech companies. The Microsoft-owned company will reportedly eliminate about 5% of its head count, which might total roughly 875 employees, based on the latest head … Continue reading The scariest part of LinkedIn’s layoffs isn’t the number of jobs cut
Coca-Cola and partners pushing for new measurement standard
The advertising leader and its partners aim to help marketers with one of today’s most significant challenges. But details are sketchy. By Pamela Parker Published on May 13, 2026 Coca-Cola and its partners are pitching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness of paid, owned, earned, and … Continue reading Coca-Cola and partners pushing for new measurement standard
CFTC defends prediction markets authority against mounting state gambling challenges
CFTC defends prediction markets authority against mounting state gambling challenges Suswati Basu The Commodity Futures Trading Commission (CFTC) is pressing a federal appeals court to reaffirm that prediction markets fall under federal supervision instead of state gambling enforcement. In a brief filed Tuesday (May 12) with the U.S. Court of Appeals for the … Continue reading CFTC defends prediction markets authority against mounting state gambling challenges
The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule
May 13, 2026 The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule BY María José Gutiérrez Chávez As the weather gets warmer, 7-Eleven is readying for the summer with discounted prices, cold drinks, and loyalty rewards. Leading up to Slurpee Day on July 11 (or 7/11), the convenience store chain will … Continue reading The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule
New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling
New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling Suswati Basu Four New Mexico tribes are taking prediction market company Kalshi to federal court, arguing that its sports contracts amount to illegal online sports betting conducted on tribal lands without approval from tribal regulators. The Mescalero Apache Tribe, Pueblo of Isleta, … Continue reading New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling
Comcast Connects Universal Ads To Advertisers’ AI Tools
Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
LinkedIn is reportedly laying off five percent of its workforce
LinkedIn is reportedly laying off five percent of its workforce By Kris Holt May 13, 2026 Smith Collection/gado/Getty Images LinkedIn is the latest major tech company to announce large-scale layoffs. According to Reuters, the company is letting around five percent of its workforce go. Given that LinkedIn has more than 17,500 full-time employees, that means … Continue reading LinkedIn is reportedly laying off five percent of its workforce
General Motors is laying off IT workers to hire people who specialize in AI
May 13, 2026 General Motors is laying off IT workers to hire people who specialize in AI BY Pavithra Mohan Multiple reports this week revealed that General Motors is cutting hundreds of jobs in its IT department—but not with the intent to replace them outright with AI. The layoffs are reportedly impacting about 600 employees, … Continue reading General Motors is laying off IT workers to hire people who specialize in AI
Random Posts
If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion
MediaMath: How Machine Learning Will Change Ad Serving In 2018
How are Businesses Using Events to Increase Social Media Engagement?
How to Find the Right Project Manager for Your CRM Project
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Social Media Video Marketing Trends in 2019
5 Reasons You Should Segment Your Email Lists
