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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Microsoft’s new college deal is a half-hearted answer to the $500 MacBook Neo

Microsoft’s new college deal is a half-hearted answer to the $500 MacBook Neo Is a bundle of discounted software worth the same to you as a great, cheap laptop? By Ian Carlos Campbell April 15, 2026   Microsoft Apple’s MacBook Neo is a $600 (or $500 for students) shot across the bow at affordable Windows laptops, … Continue reading Microsoft’s new college deal is a half-hearted answer to the $500 MacBook Neo

Every leader wants to change the world. Here’s how to tell if you’re actually doing so

April 16, 2026 Every leader wants to change the world. Here’s how to tell if you’re actually doing so BY Scott Curran “The people who are crazy enough to think they can change the world, are the ones who do.” That’s a quote from Apple’s famous “Think Different” advertising campaign, which ran from 1997 to 2002. … Continue reading Every leader wants to change the world. Here’s how to tell if you’re actually doing so

Meta Lowers Technical Barriers To Win New Advertisers

Meta Lowers Technical Barriers To Win New Advertisers by Laurie Sullivan , Staff Writer, April 15, 2026 Meta Platforms announced two updates to its advertising-measurement offerings Wednesday — an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are intended to reduce technical complexities that historically have separated advertisers with … Continue reading Meta Lowers Technical Barriers To Win New Advertisers

Most US teens say TikTok, Instagram and Snapchat aren’t hurting (or helping) their mental health

Most US teens say TikTok, Instagram and Snapchat aren’t hurting (or helping) their mental health They do report effects on sleep and productivity, however. By Karissa Bell April 15, 2026   Anna Barclay via Getty Images Most teens in the United States say that Instagram, TikTok and Snapchat aren’t harming their mental health, though a slightly … Continue reading Most US teens say TikTok, Instagram and Snapchat aren’t hurting (or helping) their mental health

Minnesota advances controversial felony ban on prediction markets as scrutiny grows

Minnesota advances controversial felony ban on prediction markets as scrutiny grows Suswati Basu     Minnesota lawmakers are moving ahead with a proposal that would outlaw most prediction markets, pushing the issue further into the spotlight as similar debates unfold in other states. A key Senate panel this week signed off on Senate File 4511, … Continue reading Minnesota advances controversial felony ban on prediction markets as scrutiny grows

BetMGM starts 2026 profitable but growth slows and outlook narrows slightly

BetMGM starts 2026 profitable but growth slows and outlook narrows slightly Suswati Basu     BetMGM entered 2026 still making money, though its latest results point to a business that has lost some of last year’s momentum. First-quarter net revenue reached $ 696 million, up 6% from the same period a year ago. Adjusted EBITDA … Continue reading BetMGM starts 2026 profitable but growth slows and outlook narrows slightly

Google simplifies enhanced conversions in Ads

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers By Constantine von Hoffman   Published on April 14, 2026   Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the … Continue reading Google simplifies enhanced conversions in Ads