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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

The hidden cost of slow CEO succession—from a guy who became president in a weekend

Hi, Welcome Welcome back June 10, 2026 The hidden cost of slow CEO succession—from a guy who became president in a weekend BY Josh Block When I became president at 29, it happened over a weekend. On Friday, I was a regional sales rep. On Monday, I was running a $ 30 million company. There was … Continue reading The hidden cost of slow CEO succession—from a guy who became president in a weekend

Brands Bet Big On AI To Support Performance Advertising, Marketing

Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing

OpenAI tests multi-advertiser ad placements in ChatGPT

OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform. By Constantine von Hoffman   Published on June 9, 2026   OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple … Continue reading OpenAI tests multi-advertiser ad placements in ChatGPT

Yocha Dehe lawsuit challenges Vallejo approvals tied to temporary casino project

Yocha Dehe lawsuit challenges Vallejo approvals tied to temporary casino project Suswati Basu     The Yocha Dehe Wintun Nation has taken legal action against the Vallejo City Council and the City of Vallejo over approvals connected to a proposed temporary casino backed by the Scotts Valley Band of Pomo Indians. Court filings challenge the … Continue reading Yocha Dehe lawsuit challenges Vallejo approvals tied to temporary casino project

Employee advocacy is a growth engine for technical B2B

Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. By Dan Harris   Published on June 8, 2026   Employee advocacy programs are among the highest-leverage growth opportunities for technical B2B organizations because they combine three things that traditional corporate marketing often struggles to achieve: trust, subject-matter … Continue reading Employee advocacy is a growth engine for technical B2B

Stop treating search and video as separate teams

Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams