A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
5 B2B marketing tactics beyond lead generation
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
Do you have this leadership blindspot?
April 22, 2026 Do you have this leadership blindspot? BY Tony Martignetti Most leaders are familiar with imposter syndrome. You know that nagging feeling that you don’t belong in the room despite clear evidence that you do. But there is another phenomenon quietly affecting high performers, and it’s rarely named. I call it “identity dysmorphia.” … Continue reading Do you have this leadership blindspot?
Deloitte and Zoom trim parental leave and other benefits
April 21, 2026 Deloitte and Zoom trim parental leave and other benefits BY Ella Chakarian Starting next year, Deloitte and Zoom are cutting back on some of the most treasured employee benefits, Business Insider reports. Zoom is trimming parental leave from 22 to 24 weeks down to 18 weeks, while non-birthing parents will get 10 weeks … Continue reading Deloitte and Zoom trim parental leave and other benefits
Microsoft Works With Target, Expands UCP For Loyalty Program
Microsoft Teams With Target, Expands ‘UCP’ For Loyalty by Laurie Sullivan , Staff Writer, April 21, 2026 Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on … Continue reading Microsoft Works With Target, Expands UCP For Loyalty Program
Microsoft updates ads platform for AI-driven discovery
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
AI company deletes the 3 million OKCupid photos it used for facial recognition training
AI company deletes the 3 million OKCupid photos it used for facial recognition training It follows a settlement with the FTC from last month. By Will Shanklin April 21, 2026 OkCupid / Wikimedia Commons We may receive a commission on purchases made from links. When online platforms violate their own privacy policies to sell your … Continue reading AI company deletes the 3 million OKCupid photos it used for facial recognition training
Before you buy another AI tool, ask these 5 questions
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. By Tonya Walker Published on April 21, 2026 We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully … Continue reading Before you buy another AI tool, ask these 5 questions
How to respond to ‘benevolent sexism’ at work
April 21, 2026 How to respond to ‘benevolent sexism’ at work BY Nicole Johnston Walk into any office and you’ll hear it. “She’s so nurturing — she’d be great leading the wellness committee.” “Don’t worry, the guys will handle the heavy lifting on this pitch.” “You look amazing today!” These statements arrive warmly, often from people … Continue reading How to respond to ‘benevolent sexism’ at work
Amazon will invest up to $25 billion in Anthropic in a broad deal
Amazon will invest up to $25 billion in Anthropic in a broad deal It’s the third time Amazon has poured major money into the AI company. By Anna Washenko April 20, 2026 Amazon, Anthropic Amazon and Anthropic are strengthening their ties once again, with steep financial commitments made on both sides. Today, Amazon announced that … Continue reading Amazon will invest up to $25 billion in Anthropic in a broad deal
John Ternus named new CEO of Apple, will replace Tim Cook in September
April 20, 2026 John Ternus named new CEO of Apple, will replace Tim Cook in September BY Morgan Clendaniel John Ternus, Apple’s senior vice president of hardware engineering, has been named the new CEO of Apple, the company announced. In a letter posted on the company’s website, current CEO Tim Cook wrote that he will … Continue reading John Ternus named new CEO of Apple, will replace Tim Cook in September
Random Posts
How Social Signals Benefit Your SEO
3 Ways Influencer Marketing Can Boost Your SEO
Conversions, Revenue Are Top SEO Priorities, Report Says
The Case for Using Your QBR as a Pre-Mortem
10 Facebook Marketing Tips and Tools for Business
YouTube Ad Revenue Jumps 10.3% To $8.9B
2 Reasons Why Your LinkedIn Social Selling Index Score May Be Low
Zoom is adding email and calendar features to take on other workspace platforms
Would You Pay for Click & Collect?
