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Latest Posts
3 direct mail lessons for evaluating agentic commerce
Hi, Welcome Welcome back Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. By Greg Kihlstrom Published on June 16, 2026 Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with … Continue reading 3 direct mail lessons for evaluating agentic commerce
Jeff Bezos says AI will cause ‘labor scarcity,’ not job loss
June 16, 2026 Jeff Bezos says AI will cause ‘labor scarcity,’ not job loss BY Ella Chakarian Jeff Bezos hears those widespread fears about AI causing job loss—and he thinks those doomers are looking at the future all wrong. “I know there’s a lot of concern in general about AI and job loss,” Bezos said in … Continue reading Jeff Bezos says AI will cause ‘labor scarcity,’ not job loss
When AI Chatbots Become The Trusted News Source
When AI Chatbots Become The Trusted News Source by Laurie Sullivan , Staff Writer, June 16, 2026 For years, search engines led all types of news agencies when it came to finding up-to-date information. Social media on Facebook, Instagram and TikTok followed. Now a metric being watched points to people using AI chatbots to find … Continue reading When AI Chatbots Become The Trusted News Source
Work-life balance doesn’t exist for working parents
June 16, 2026 Work-life balance doesn’t exist for working parents BY Pavithra Mohan If work-life balance is hard to come by for many American workers, then it’s virtually impossible to achieve for working parents. A new study from the Pew Research Center captures just how porous the boundary is for parents who are struggling to juggle … Continue reading Work-life balance doesn’t exist for working parents
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. By Mike Pastore Published on June 16, 2026 Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data … Continue reading Databricks unveils CustomerLake, its agentic CDP
6 things consumers should know about prices on goods now that the Iran war may be ending
June 16, 2026 6 things consumers should know about prices on goods now that the Iran war may be ending BY Associated Press A tentative deal to end the Iran war makes it reasonable to ask how soon prices will drop for gasoline, groceries, airline tickets and other items that got more expensive during the conflict. … Continue reading 6 things consumers should know about prices on goods now that the Iran war may be ending
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. By Melissa Reeve Published on June 16, 2026 On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their … Continue reading Better prompts won’t fix your workslop problem
Meet 6 academic projects showing promise to make real impact
June 16, 2026 Meet 6 academic projects showing promise to make real impact BY Louise Imber Colleges and universities are at the forefront of innovative design. Collaborations linking students, professors, and groundbreaking technology bring seemingly impossible ideas to life. These schools are not only making rapid advances in sustainability, design, and healthcare but are pioneering spaces … Continue reading Meet 6 academic projects showing promise to make real impact
AI is making answers cheap. Curiosity is priceless
June 16, 2026 AI is making answers cheap. Curiosity is priceless BY Eric Johnson We’re living through the most answer-rich moment in human history. Need a market analysis? A product brief? A launch strategy? AI can generate something polished in seconds. Some of it still makes my jaw drop. But there’s a growing risk inside companies … Continue reading AI is making answers cheap. Curiosity is priceless
Why marketers need both MMM & MTA in 2026
As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions. By MarTechBot Published on June 15, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading Why marketers need both MMM & MTA in 2026
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