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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Fewer Americans gambling as lotteries and casinos lose participants, survey says

Fewer Americans gambling as lotteries and casinos lose participants, survey says Suswati Basu     Americans are gambling less often than they did a decade ago, according to Gallup, with some of the biggest declines showing up in lotteries, casinos and workplace pools. Across Gallup telephone polls conducted in June and July, 45% of U.S. … Continue reading Fewer Americans gambling as lotteries and casinos lose participants, survey says →

Wi-Fi 6 vs Wi-Fi 7: What’s the difference wnd which is better for home internet?

Wi-Fi 6 vs Wi-Fi 7: What’s the difference and which is better for home internet? There are improvements, but broad adoption of the new standard has been slow. By Antony Terence Aug. 23, 2026     Vladimir Soldatov/Getty Images     If you’re in the market for a new router, Wi-Fi 7 promises a better user … Continue reading Wi-Fi 6 vs Wi-Fi 7: What’s the difference wnd which is better for home internet? →

Seneca Niagara plans $47M hotel overhaul across 22 floors through 2027

Seneca Niagara plans $47M hotel overhaul across 22 floors through 2027 Suswati Basu     A $ 47 million overhaul of nearly every hotel room at Seneca Niagara Resort & Casino is set to get underway this fall and run through late 2027. Starting in October, the Niagara Falls, New York, property will update 594 … Continue reading Seneca Niagara plans $47M hotel overhaul across 22 floors through 2027 →

Why long sales cycles make B2B marketing hard to measure

Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard   Published on August 21, 2026   Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure →