Latest Posts

What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Why vibe coding will disrupt martech’s buy-or-build debate

AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. By Steve Petersen      March 10, 2026   Buy-versus-build considerations are interesting martech scenarios. There’s never a clear answer, which makes martech far more an art than a science. At times, there’s also … Continue reading Why vibe coding will disrupt martech’s buy-or-build debate

MLS issues lifetime bans to two former players over betting scandal

MLS issues lifetime bans to two former players over betting scandal Suswati Basu     Major League Soccer has permanently banned two former players after investigators concluded they gambled on league matches and passed along insider details to other bettors. The league announced Monday (March 9) that Derrick Jones and Yaw Yeboah received lifetime suspensions … Continue reading MLS issues lifetime bans to two former players over betting scandal

The marketing data most companies still fail to measure

Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026   Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure

Why is Volkswagen suddenly planning one of the biggest job cuts in auto industry history?

March 10, 2026 Why is Volkswagen suddenly planning one of the biggest job cuts in auto industry history? BY Anna-Louise Jackson Volkswagen plans to slash 50,000 jobs in Germany by 2030 after reporting a sharp drop in annual operating profit for 2025. Europe’s largest automaker is more aggressively cutting costs as increased competition in China and … Continue reading Why is Volkswagen suddenly planning one of the biggest job cuts in auto industry history?

Meta Passes Europe’s Digital Services Tax To Advertisers

Meta Passes EU Digital Services Tax To Advertisers by Laurie Sullivan , Staff Writer, March 10, 2026 Meta Platforms will add “location fees” to ad buys targeting users in six countries. This is not based on the advertiser’s billing address or ad account country. The new rule that passes on costs of Europe’s digital services taxes (DST) … Continue reading Meta Passes Europe’s Digital Services Tax To Advertisers

The case for bringing your ‘whole self’ to work

 March 10, 2026 The case for bringing your ‘whole self’ to work BY Marcus Collins Spend enough time in corporate America, and somewhere along the line you’ll hear the refrain: Bring your whole self to work. It’s become the mantra of modern management—printed on culture decks, repeated in leadership off-sites, and embedded in HR rhetoric. The … Continue reading The case for bringing your ‘whole self’ to work

Pershing Square IPO: Billionaire Bill Ackman’s hedge fund plans dual stock listing on the NYSE

March 10, 2026 Pershing Square IPO: Billionaire Bill Ackman’s hedge fund plans dual stock listing on the NYSE BY Michael Grothaus Billionaire investor Bill Ackman is planning to take his Pershing Square management company (PS) public. But in doing so, Ackman is taking an unusual route: He is also starting a new fund, Pershing Square USA … Continue reading Pershing Square IPO: Billionaire Bill Ackman’s hedge fund plans dual stock listing on the NYSE

Why the future of marketing looks like product management

Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026   If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management

How Willie Nelson’s THC beverage became an $80 million business in 1 year

March 10, 2026 How Willie Nelson’s THC beverage became an $80 million business in 1 year BY Inc. At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 150 albums over his … Continue reading How Willie Nelson’s THC beverage became an $80 million business in 1 year