A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Many workers plan to quit after cashing their year-end bonus checks
Hi, Welcome Welcome back December 09, 2025 Many workers plan to quit after cashing their year-end bonus checks
Grinch – And Ad Retargeting – Steal Holiday Surprises
Grinch – And Ad Retargeting – Steal Holiday Surprises by Laurie Sullivan , Staff Writer, December 9, 2025 Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they enjoy holiday ads, … Continue reading Grinch – And Ad Retargeting – Steal Holiday Surprises
Why privacy, not AI, is the biggest marketing shift to watch
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
Every business is a snowflake
December 08, 2025 Every business is a snowflake
Why today’s buyer journey no longer fits the funnel
Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025 For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel
Google’s AI Imperative: A New Era for Advertisers Entering 2026
Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
Want to future-proof your job? Start protecting your focus time
December 08, 2025 Want to future-proof your job? Start protecting your focus time span>span]:whitespace-nowrap”>The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like … Continue reading Want to future-proof your job? Start protecting your focus time
Kalshi sues Connecticut Department of Consumer Protection
Kalshi sues Connecticut Department of Consumer Protection Sophie Atkinson The prediction market company Kalshi has sued the Connecticut Department of Consumer Protection over a cease-and-desist order that was issued on 3 December. “The Connecticut Department of Consumer Protection seeks to prevent Plaintiff KalshiEX LLC (“Kalshi”) from offering event contracts for trading on its … Continue reading Kalshi sues Connecticut Department of Consumer Protection
Polymarket user makes over a $1 million on Google guesses
Polymarket user makes over a $1 million on Google guesses Sophie Atkinson A Polymarket user, called AlphaRaccoon, has caused controversy and gained major media attention as they allegedly netted over $ 1 million in 24 hours. According to Forbes, the user has accurately placed bets on Google’s 2025 Year in Search rankings, with … Continue reading Polymarket user makes over a $1 million on Google guesses
How to speak with authority
December 07, 2025 How to speak with authority
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