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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google’s Billion iPhone Advantage Will Reshape Advertising

Google Advertisement

Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising →

The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)

AI Search

  The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)   Wisam Abdulaziz     For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) →

Why Washington’s health care debate never really goes away

Health Care

January 15, 2026 Why Washington’s healthcare debate never really goes away span>span]:whitespace-nowrap”>The president was barely a year into his administration when a health care debate began to consume Washington. On Capitol Hill, partisan divides formed as many Democrats pressed for guaranteed insurance coverage for a broader swath of Americans while Republicans, buttressed by medical industry … Continue reading Why Washington’s health care debate never really goes away →

Why internal alignment is your real growth engine

Business Improvement by AI

Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson   January 15, 2026   Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine →

Companies aren’t looking for storytellers. They’re looking for meaning.

Storytelling

Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay   January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning. →

Verizon outage: Voice and data services down for many customers

Verizon

  Verizon says its service is back after a 10-hour outage Verizon customers’ issues appeared to be concentrated in the eastern United States. Ian Carlos Campbell UpdatedThu, January 15, 2026 Smith Collection/Gado via Getty Images Verizon’s network is experiencing technical issues that are impacting calls and wireless data. Verizon customers on X have reported seeing … Continue reading Verizon outage: Voice and data services down for many customers →

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