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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

CFTC orders Kalshi to restore unwound Michigan prediction market trades

CFTC orders Kalshi to restore unwound Michigan prediction market trades Suswati Basu     The Commodity Futures Trading Commission (CFTC) has directed Kalshi to complete pending trades that the prediction market operator had previously unwound after a Michigan state court order. The move leaves the company arguing it is now trapped between conflicting legal demands … Continue reading CFTC orders Kalshi to restore unwound Michigan prediction market trades

Marketing’s AI challenge goes beyond adoption

Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned about organizational readiness and … Continue reading Marketing’s AI challenge goes beyond adoption

The WGA is also suing to block Paramount-Warner Bros. Discovery merger

The WGA is also suing to block Paramount-Warner Bros. Discovery merger It seems some people take issue with one billionaire family overseeing a third of the US’ entertainment media. By Anna Washenko July 14, 2026   Alex Millauer/Shutterstock The Writers Guild of America East and Writers Guild of America West have combined forces for an antitrust … Continue reading The WGA is also suing to block Paramount-Warner Bros. Discovery merger

AI is doing the work. Are your leaders still doing the thinking?

July 15, 2026 AI is doing the work. Are your leaders still doing the thinking? BY Jenny Fernandez and Carly Cooper AI has crossed a threshold. Organizations are no longer simply deploying artificial intelligence as a tool that helps people do their jobs. They are deploying AI as an actor that initiates, executes, and reports back—moving through … Continue reading AI is doing the work. Are your leaders still doing the thinking?

Digital video enters a new era of competition

Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman   Published on July 14, 2026   U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition