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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

YouTube: Major Gap In Podcast Video Ad Performance

Hi, Welcome Welcome back YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent … Continue reading YouTube: Major Gap In Podcast Video Ad Performance

Most ad agencies are planning for AI, but few are putting it to work

67% of agencies are still in an explorative phase with generative AI. Constantine von Hoffman on December 19, 2025       Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report … Continue reading Most ad agencies are planning for AI, but few are putting it to work

Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?

Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?   Wisam Abdulaziz   Dec 19, 2025     In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There … Continue reading Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?

Used an ATM since 2007? Visa and Mastercard may owe you cash

December 19, 2025 Used an ATM since 2007? Visa and Mastercard may owe you cash span>span]:whitespace-nowrap”>Visa and Mastercard have agreed to pay $167.5 million to settle a long-running class action lawsuit. The suit, which was first filed back in October 2011, accused the two major credit card companies of conspiring to keep ATM fees artificially high.  … Continue reading Used an ATM since 2007? Visa and Mastercard may owe you cash

Salesforce buys Qualified to accelerate its AI‑driven GTM strategy

Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025   Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy

US Congressman raises concerns about Kalshi/CNN partnership in public letter

US Congressman raises concerns about Kalshi/CNN partnership in public letter Rachael Davies     Congressman Abe Hamadeh has shared concerns about the partnership between Kalshi and CNN, highlighting “threats to market integrity, democratic stability, and American national security”. Congressman Abe Hamadeh wrote a letter to Acting Chairwoman of the Commodity Futures Trading Commission, Caroline D. … Continue reading US Congressman raises concerns about Kalshi/CNN partnership in public letter