A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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AI is doing the work. Are your leaders still doing the thinking?
Hi, Welcome Welcome back July 15, 2026 AI is doing the work. Are your leaders still doing the thinking? BY Jenny Fernandez and Carly Cooper AI has crossed a threshold. Organizations are no longer simply deploying artificial intelligence as a tool that helps people do their jobs. They are deploying AI as an actor that initiates, executes, … Continue reading AI is doing the work. Are your leaders still doing the thinking?
Digital video enters a new era of competition
Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman Published on July 14, 2026 U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition
Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit
Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit by Laurie Sullivan , Staff Writer, July 14, 2026 The Paramount Pictures arch now stands in the interior of the movie studio complex, but can be seen from Melrose Avenue as a symbol of Hollywood — an iconic landmark that I remember as a kid in the … Continue reading Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit
Open source made MMM cheaper, not easier
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. By Ben Vigneron Published on July 14, 2026 Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question … Continue reading Open source made MMM cheaper, not easier
What’s the difference between active noise canceling and passive?
What’s the difference between active noise canceling and passive? The frustrating science of keeping your ears from doing their job. By Max Miller July 14, 2026 Max Miller for Engadget Active noise canceling headphones and earbuds have skyrocketed in popularity over the past couple of decades, spreading from a niche product popular among frequent fliers … Continue reading What’s the difference between active noise canceling and passive?
People who get promoted do these things differently
July 14, 2026 People who get promoted do these things differently BY Ryan Hawk One of the most common questions I get from young professionals is about promotions. How do you get noticed? What gets you ahead? How do you position yourself for bigger roles? I’ve watched lots of careers develop over the years. Some people … Continue reading People who get promoted do these things differently
Transactional, triggered, and promotional emails: What’s the difference?
These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. By Anna Levitin Published on July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support … Continue reading Transactional, triggered, and promotional emails: What’s the difference?
Your next budget problem may not be electricity—but your water bill
July 13, 2026 Your next budget problem may not be electricity—but your water bill BY Anna-Louise Jackson Brace yourself for higher water bills—and soon. Within a decade, millions of Americans could face monthly water bills so high that they’ll become unaffordable. Water rates have already been rising three times faster than inflation. However, hotter and drier … Continue reading Your next budget problem may not be electricity—but your water bill
AI Steals Secrets, Microsoft CEO Says
AI Steals Secrets, Microsoft CEO Says by Laurie Sullivan , Staff Writer, July 13, 2026 Each time a brand’s employees or their agency representative uses a public or vendor-hosted AI tool, they accidentally give away company secrets, destroying what could have been proprietary data or a competitive advantage. This happens when someone posts confidential financial … Continue reading AI Steals Secrets, Microsoft CEO Says
5 questions to ask AI vendors before you buy anything
Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest. By Laura Schiele Published on July 13, 2026 There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address … Continue reading 5 questions to ask AI vendors before you buy anything
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