A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How AI could kill ‘corporate ick’
Hi, Welcome Welcome back September 03, 2026 How AI could kill ‘corporate ick’ BY Lindsay Dodgson Imagine a workplace where you spend less time attached to a keyboard, worrying about how to word an email, write a report, craft a LinkedIn post, polish a presentation deck, or sound professional enough in an office-wide memo. Instead, you … Continue reading How AI could kill ‘corporate ick’
Adobe brings 70+ tools from Photoshop, Illustrator and more to Slack
Adobe brings 70+ tools from Photoshop, Illustrator and more to Slack Prepare for a lot of chatting with Slackbot. By Anna Washenko Sept. 2, 2026 Adobe Adobe announced a new integration with Slack, adding more than 70 tools from its popular apps to the communication service. The capabilities include features from Adobe Firefly, … Continue reading Adobe brings 70+ tools from Photoshop, Illustrator and more to Slack
How to navigate a values conflict at work as a leader
September 03, 2026 How to navigate a values conflict at work as a leader BY Art Markman In general, your satisfaction with work is driven in part by whether your organization has a mission that is aligned with your values and goes about its work in a manner that is consistent with how you choose to … Continue reading How to navigate a values conflict at work as a leader
Marketers are media measurement’s biggest problem
Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. By Angelina Eng Published on September 2, 2026 We love blaming walled gardens for grading their own homework. Fair enough. But everyone’s doing it. Agencies, brands, and platforms configure measurement … Continue reading Marketers are media measurement’s biggest problem
Google Lets Users ‘Import Memories’ Into Gemini
Google Lets Users ‘Import Memories’ Into Gemini by Laurie Sullivan , Staff Writer, September 2, 2026 Google DeepMind Senior Vice President and Chief AI Architect Koray Kavukcuoglu shared in a video interview that the company increasingly views Gemini as an AI agent, not a chatbot. This explains why Google CEO Sundar Pichai believes agentic AI is … Continue reading Google Lets Users ‘Import Memories’ Into Gemini
Workers who feel ostracized at work are less productive, study shows
September 02, 2026 Workers who feel ostracized at work are less productive, study shows BY Peter Saalfield Workplace ostracism—the perception of being ignored or excluded by colleagues or supervisors—affects 71% of workers. Extensive evidence shows it contributes to poor job performance and reduces creativity. A new study in Scientific Reports offers a novel explanation for why … Continue reading Workers who feel ostracized at work are less productive, study shows
The hidden costs distorting your AI ROI
Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller financial return. By John Premkumar Published on September 1, 2026 AI is delivering measurable gains for marketing, but proving what those gains are worth is surprisingly difficult. As spending accelerates, the gap between using AI … Continue reading The hidden costs distorting your AI ROI
Stop managing your time. Instead, manage your energy
September 02, 2026 Stop managing your time. Instead, manage your energy BY Diana Shi It’s a familiar scene: After a day of work meetings, calls to extinguish spontaneous fires, and inbox navigation, it’s finally time to sit down and think creatively for a big project. Unfortunately, your brain is still swirling from other tasks, and out … Continue reading Stop managing your time. Instead, manage your energy
Your influencer marketing strategy is broken
Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more non-followers. By Constantine von Hoffman Published on September 1, 2026 Even though consumers increasingly rely on influencers to inform purchase decisions, marketers overwhelmingly treat them as an awareness channel. Two-thirds of consumers made … Continue reading Your influencer marketing strategy is broken
Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether
Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether OLED screens run the biggest risk, but with a little common sense you can mitigate the issue. By Calvin Wankhede Sept. 1, 2026 David Becker/Getty Images If you’re shopping for a new TV or monitor, you may have heard … Continue reading Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether
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