A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Build content briefs around people, not keywords
Hi, Welcome Welcome back Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it. By Amanda King Published on August 26, 2026 Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what … Continue reading Build content briefs around people, not keywords
Meta reportedly abandoned an AI-focused restructuring plan that would have laid off thousands
Meta reportedly abandoned an AI-focused restructuring plan that would have laid off thousands The problem with the AI restructuring is the AI wasn’t good enough. By Will Shanklin Aug. 26, 2026 Meta / YouTube Sometimes, AI-driven restructuring goes about as well as an AI-assisted legal brief. Reuters reports that Meta spent much of this … Continue reading Meta reportedly abandoned an AI-focused restructuring plan that would have laid off thousands
Meta reaches $17 billion settlement with states over landmark teen social media addiction claims
August 26, 2026 Meta reaches $17 billion settlement with states over landmark teen social media addiction claims
How to avoid asking stupid questions in meetings
August 26, 2026 How to avoid asking stupid questions in meetings BY Tomas Chamorro-Premuzic It is common these days to say that there are no such things as stupid questions, but (and apologies if this sounds stupid) does anyone actually believe that? Interestingly, we tend to praise those who ask smart questions but rarely condemn … Continue reading How to avoid asking stupid questions in meetings
AI is making bad marketing data harder to ignore
AI workflows inherit the weaknesses in your data. Learn how to find gaps across your data pipeline and fix them at the source. By Ed Poppe Published on August 25, 2026 Most marketing teams I talk to use AI on their marketing data to build campaigns, write copy, segment audiences, or spot customers … Continue reading AI is making bad marketing data harder to ignore
Ikea’s new collab turns Xbox controllers into furniture
August 26, 2026 Ikea’s new collab turns Xbox controllers into furniture
Nebraska online sports betting measures qualify for November 2026 ballot vote
Nebraska online sports betting measures qualify for November 2026 ballot vote Suswati Basu Nebraska voters will get a say on two online sports wagering proposals in the November 2026 general election. The Secretary of State’s office said August 21 that both petition campaigns gathered enough valid signatures to make the ballot. “The Secretary … Continue reading Nebraska online sports betting measures qualify for November 2026 ballot vote
Adam Mosseri says it’s ‘news to me’ that Instagram employees limited his exposure to teen safety data
Adam Mosseri says it’s ‘news to me’ that Instagram employees limited his exposure to teen safety data The head of Instagram is the first high-profile exec to testify in the latest social media addiction trial. By Karissa Bell Aug. 25, 2026 Heather Diehl/Getty Images Instagram boss Adam Mosseri took the stand in … Continue reading Adam Mosseri says it’s ‘news to me’ that Instagram employees limited his exposure to teen safety data
3 ways marketing automation platforms are being reinvented
The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next. By Moni Oloyede Published on August 25, 2026 For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead ready for sales? Marketo, Eloqua, Pardot, and … Continue reading 3 ways marketing automation platforms are being reinvented
Google Agentic AI Meets Verified Data For Finance
Google Agentic AI Meets Verified Data For Finance by Laurie Sullivan , Staff Writer, August 25, 2026 Dun & Bradstreet (D&B) is bringing its “Commercial Graph” into “Gemini Enterprise for Financial Services” by Google Cloud via Model Context Protocol (MCP) integrations. This integration and new service from Google, announced today, introduces a path to verification and … Continue reading Google Agentic AI Meets Verified Data For Finance
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