A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Over a third of men have blamed a female colleague’s behavior on ‘hormones’
April 23, 2026 Over a third of men have blamed a female colleague’s behavior on ‘hormones’ BY Sarah Bregel Women face discrimination on several different fronts at work. They are 14% less likely to be promoted than their male colleagues. They still face pay gaps. And they suffer professionally for being caregivers at home, facing … Continue reading Over a third of men have blamed a female colleague’s behavior on ‘hormones’
What to say when someone compliments you at work
April 23, 2026 What to say when someone compliments you at work BY Judith Humphrey Compliments come in many forms, and handling them well is an important part of building strong relationships and projecting a positive image. Sometimes a simple “Thank you” will do. But in other cases, praise may have a negative undertone, which you … Continue reading What to say when someone compliments you at work
B2B marketers are drowning in data but starving for insight
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Kalshi suspended three political candidates from its platform for insider trading
Kalshi suspended three political candidates from its platform for insider trading Even a broken clock is right twice a day. By Anna Washenko April 22, 2026 Reuters / REUTERS Prediction market Kalshi has taken action against three political candidates, alleging that each was engaged with insider trading of information about their campaigns. The company implemented … Continue reading Kalshi suspended three political candidates from its platform for insider trading
Lululemon appoints a Nike veteran as its new CEO
April 22, 2026 Lululemon appoints a Nike veteran as its new CEO BY Elizabeth Segran Lululemon today named Heidi O’Neill, a 26-year Nike veteran, as its next CEO, ending a monthslong search to replace Calvin McDonald, who stepped down from the top job after six years at the company. O’Neill, most recently Nike’s president … Continue reading Lululemon appoints a Nike veteran as its new CEO
Google Automates Ad Security Risks
Google Automates Ad Security Risks by Laurie Sullivan , Staff Writer, April 22, 2026 Google has introduced three agentic safety features in Ads Advisor to troubleshoot violations, and protect account and manage certificates, and soon will automate the certification process based on a company’s location, industry, and need worldwide. These agentic safety features reduce manual … Continue reading Google Automates Ad Security Risks
X finally adds custom timelines
X finally adds custom timelines The new feature is similar to Bluesky’s and Threads’ custom feeds. By Mariella Moon April 22, 2026 6 X Nikita Bier, X’s head of product, has announced the launch of custom timelines, which lets you curate what you see on your feed based on your topics of interest. He called … Continue reading X finally adds custom timelines
5 B2B marketing tactics beyond lead generation
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
Do you have this leadership blindspot?
April 22, 2026 Do you have this leadership blindspot? BY Tony Martignetti Most leaders are familiar with imposter syndrome. You know that nagging feeling that you don’t belong in the room despite clear evidence that you do. But there is another phenomenon quietly affecting high performers, and it’s rarely named. I call it “identity dysmorphia.” … Continue reading Do you have this leadership blindspot?
Deloitte and Zoom trim parental leave and other benefits
April 21, 2026 Deloitte and Zoom trim parental leave and other benefits BY Ella Chakarian Starting next year, Deloitte and Zoom are cutting back on some of the most treasured employee benefits, Business Insider reports. Zoom is trimming parental leave from 22 to 24 weeks down to 18 weeks, while non-birthing parents will get 10 weeks … Continue reading Deloitte and Zoom trim parental leave and other benefits