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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Will AI Recommendations Reduce Risk Of Retail Returns?

Will AI Recommendations Reduce Risk Of Retail Returns? by Laurie Sullivan , Staff Writer, December 17, 2025 Consumers spent $187.3 billion so far this holiday season between November 1 and December 12, which represents 6.1% growth year-over-year (YoY), according to Adobe Analytics data. Online spending is set to reach $253.4 billion, up 5.3% YoY.   The data provides a view into U.S. ecommerce by … Continue reading Will AI Recommendations Reduce Risk Of Retail Returns?

Finnish Gambling Act is passed, with gambling market to be opened to competition

Finnish Gambling Act is passed, with gambling market to be opened to competition Sophie Atkinson   Suswati Basu     A new Gambling Act has been approved in Finland, meaning its gambling market will officially open to competition, although only partially. This major reform in the Nordic country will see the national gaming company’s (Veikkaus) … Continue reading Finnish Gambling Act is passed, with gambling market to be opened to competition

62% of B2B CMOs not ready to compete against AI-enabled companies: report

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. Constantine von Hoffman on December 17, 2025   Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s … Continue reading 62% of B2B CMOs not ready to compete against AI-enabled companies: report

Why choosing a marketing automation platform is harder than it looks

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025   Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks

PayPal applies to become a bank under Trump’s looser financial rules

  PayPal applies to become a bank under Trump’s looser financial rules It follows similar applications from Nissan, Sony and more. Sarah Fielding Tue, December 16, 2025 Reuters / Reuters PayPal is the latest company looking to become a bank in the US. On Monday, the company announced it had submitted applications for PayPal Bank … Continue reading PayPal applies to become a bank under Trump’s looser financial rules