A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you? By Tyler Samani-Sprunk February 20, 2026 The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally … Continue reading The HubSpot updates you don’t want to miss from January 2026
Dutch regulator warns gambling becoming normalized in everyday life across Netherlands
Dutch regulator warns gambling becoming normalized in everyday life across Netherlands Suswati Basu Dutch gambling regulators say betting is starting to feel like just another part of daily life for many people in the Netherlands. The cultural shift, they warn, could be nudging more people toward gambling while making it harder to spot … Continue reading Dutch regulator warns gambling becoming normalized in everyday life across Netherlands
Content marketing jobs are splitting in two
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. By Constantine von Hoffman February 20, 2026 If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content … Continue reading Content marketing jobs are splitting in two
Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably
February 20, 2026 Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably BY Carmine Gallo The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to make … Continue reading Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably
Apple inks deal for IMAX screenings of live Formula 1 races
Apple inks deal for IMAX screenings of live Formula 1 races Five events from the 2026 season will screen in US theaters. Anna Washenko Thu, February 19, 2026 Apple Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is … Continue reading Apple inks deal for IMAX screenings of live Formula 1 races
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? By Mike Pastore February 19, 2026 SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a … Continue reading SAP evolves Emarsys into a full-blown engagement cloud
AppLovin Draws On Mobile To Create Social Network
AppLovin Draws On Mobile To Create Social Network by Laurie Sullivan , Staff Writer, February 19, 2026 AppLovin is preparing to build a social network after the company’s failed U.S.-based TikTok bid. With strong ties to mobile media, the company recently experienced a shift into broader AI and multiple advertising channels like streaming TV. Xiaochuan … Continue reading AppLovin Draws On Mobile To Create Social Network
Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
February 19, 2026 Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. By Anu Adegbola February 19, 2026 Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on … Continue reading Google launches no-code Scenario Planner built on Meridian MMM
Firing the CEO is the wrong answer, ask Sean McDermott
February 19, 2026 Firing the CEO is the wrong answer, ask Sean McDermott
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