A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why your outreach fails before prospects even read it
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. By Bryce York March 6, 2026 I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a … Continue reading Why your outreach fails before prospects even read it
Kroger is closing stores: See the updated list that shows shuttered locations across the country
March 06, 2026 Kroger is closing stores: See the updated list that shows shuttered locations across the country BY Christopher Zara Groceries are a little harder to come by in dozens of neighborhoods this year in the wake of an ongoing retreat from The Kroger Co. The Cincinnati-based supermarket company has been shuttering locations … Continue reading Kroger is closing stores: See the updated list that shows shuttered locations across the country
Heading Into Agentic AI With A New CRO
Heading Into Agentic AI With A New CRO by Laurie Sullivan , Staff Writer, March 6, 2026 LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will … Continue reading Heading Into Agentic AI With A New CRO
Turn ChatGPT into your on-demand GTM consultant
A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. By Steve Armenti March 5, 2026 The best sales consultants don’t just give you answers — they ask better questions. They challenge your assumptions, map your entire revenue architecture and force you to … Continue reading Turn ChatGPT into your on-demand GTM consultant
These sounds could soothe your restless brain
March 06, 2026 These sounds could soothe your restless brain BY Jared Lindzon Like many children with attention-deficit/hyperactivity disorder (ADHD), Jake Sussman struggled in elementary school, especially in areas that required quiet concentration, like reading. “I’m very sensitive to sound, so the smallest noises can be distracting,” says the now-30-year-old, who was diagnosed in sixth grade. … Continue reading These sounds could soothe your restless brain
You’re not burned out—you have the wrong definition of success
March 06, 2026 You’re not burned out—you have the wrong definition of success BY Cydnee DeToy Feeling numb as your boss announces your promotion. Fighting back tears as you skim the email offering you a new stretch opportunity. Knowing you “should” be excited to grab coffee with the industry leader who could open doors, but … Continue reading You’re not burned out—you have the wrong definition of success
The 5 trends reshaping identity resolution in 2026
Our new buyer’s guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. By Pamela Parker March 5, 2026 Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer … Continue reading The 5 trends reshaping identity resolution in 2026
Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
March 05, 2026 Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers BY Eve Upton-Clark Don’t bring your mom or dad to an interview with Shark Tank investor Kevin O’Leary if you were planning to do so. On a recent appearance on Fox Business’s Varney & Co. show, O’Leary argued that doing so—bringing parents … Continue reading Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Showing up in the age of AI search
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
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