A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
February 05, 2026 Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. By John Premkumar February 5, 2026 Every year, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing anymore — it’s often the star of … Continue reading Performance marketing is being rewritten by AI
Sporttrade applies with the CFTC to become a registered exchange
Sporttrade applies with the CFTC to become a registered exchange Ross Kilvington Suswati Basu Philadelphia-based financial technology company Sporttrade have recently announced that they will apply for federal exchange and clearing registration, according to a press release on Wednesday. The company have announced submission of Designated Contract Market (DCM) and Derivatives Clearing … Continue reading Sporttrade applies with the CFTC to become a registered exchange
Pizza Hut will close 250 ‘underperforming’ locations in 2026 as list of struggling restaurants grows
February 04, 2026 Pizza Hut will close 250 ‘underperforming’ locations in 2026 as list of struggling restaurants grows
Underdog launches team parlays to challenge multi-pick sports betting markets trend
Underdog launches team parlays to challenge multi-pick sports betting markets trend Brian-Damien Morgan Suswati Basu Betting and stats giant Underdog has launched a new team parlays feature to rival the growing trend of multi-pick wagers on event contracts. A traditional Same Game Parlay (SGP) in the licensed sports betting world includes lines … Continue reading Underdog launches team parlays to challenge multi-pick sports betting markets trend
Google parent Alphabet predicts a sharp surge in 2026 capital spending on AI
February 04, 2026 Google parent Alphabet predicts a sharp surge in 2026 capital spending on AI
TransUnion looks to bring trust back to mobile communications channels
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through. By Mike Pastore February 4, 2026 TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding … Continue reading TransUnion looks to bring trust back to mobile communications channels
How AI Can Match Performance Of Human Made Ads
How AI Can Match Performance Of Human Made Ads by Laurie Sullivan , Staff Writer, February 4, 2026 A handful of brands acknowledged that they used artificial intelligence (AI) in the creation of their Super Bowl XL ad this year — but they either went all in like Svedka Vodka or used it sparingly. Alaska … Continue reading How AI Can Match Performance Of Human Made Ads
PointsBet starts Alberta iGaming registration after AGLC regulatory approval granted officially
PointsBet starts Alberta iGaming registration after AGLC regulatory approval granted officially Brian-Damien Morgan Suswati Basu PointsBet has begun the registration process to operate in Alberta’s iGaming market As a result of the announcement, PointsBet can now begin the process of setting up its digital stall across the province and fire up its … Continue reading PointsBet starts Alberta iGaming registration after AGLC regulatory approval granted officially
How to beat change fatigue
February 04, 2026 How to beat change fatigue
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