A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Martech stacks are holding back sales and marketing teams
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
The $80,000 clue hiding in plain sight in U.S. healthcare
April 03, 2026 The $80,000 clue hiding in plain sight in U.S. healthcare BY Linda Genen, MD, MPH American healthcare faces a persistent paradox: We have extraordinary medical technology, yet patients often spend years navigating a system that treats symptoms before identifying the underlying cause of disease. This dynamic is especially pronounced for children with neurological … Continue reading The $80,000 clue hiding in plain sight in U.S. healthcare
What the fees customers hate reveal about your pricing strategy
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
Iowa Senate passes bill regulating and taxing fast growing prediction markets
Iowa Senate passes bill regulating and taxing fast growing prediction markets Suswati Basu The Iowa Senate has signed off on a bill that would bring new rules and taxes to a fast-expanding corner of finance often called prediction markets. Lawmakers approved Senate File 2470 on Tuesday (March 31), making it the first time … Continue reading Iowa Senate passes bill regulating and taxing fast growing prediction markets
‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s
April 02, 2026 ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s BY Erica Lamberg Eva Longoria, 51, has come a long way from being a desperate housewife on Wisteria Lane over 20 years ago. After becoming a star on the hit show, she says she’s continued to rely on … Continue reading ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s
Your CEO gives you the ick. Now what?
April 03, 2026 Your CEO gives you the ick. Now what? BY Kathryn Landis Emily, the Chief Revenue Officer at a global financial services company, learned something about her CEO she cannot unknow. She recently discovered that her CEO is having an affair. The relationship appears private and consensual. It does not violate company policy. … Continue reading Your CEO gives you the ick. Now what?
Why AI adoption is high but integration is failing in martech
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
What to do after a life-defining mistake
April 02, 2026 What to do after a life-defining mistake BY Next Big Idea Club Below, co-authors Joshua Steiner and Michael Lynton share five key insights from their new book, From Mistakes to Meaning: Owning Your Past So It Doesn’t Own You. Joshua has worked in government, finance, and the nonprofit sector. After serving as chief of … Continue reading What to do after a life-defining mistake
How ‘And A Coke’ Campaign Leads To Performance
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
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