A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
Harrah’s Oklahoma opens as Caesars enters state with new casino
Harrah’s Oklahoma opens as Caesars enters state with new casino Suswati Basu Harrah’s Oklahoma is now open in Chandler, making this Caesars Entertainment’s first managed casino in the state and adding a new gaming destination through its partnership with the Iowa Tribe of Oklahoma. The doors officially opened Thursday (April 9) with a … Continue reading Harrah’s Oklahoma opens as Caesars enters state with new casino
This invisible career ceiling is holding women back
April 11, 2026 This invisible career ceiling is holding women back BY Ellen Rudolph On my last day at my old job, I couldn’t go in. I’d been burning through sick days for months (more than I could explain to my manager) because I didn’t yet have words for what was happening to me. I … Continue reading This invisible career ceiling is holding women back
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance. By Constantine von Hoffman Published on April 10, 2026 Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according … Continue reading Dell: Agents drive more ecommerce traffic, but conversions lag
Amazon has a gas discount most Prime members don’t even know exists
April 10, 2026 Amazon has a gas discount most Prime members don’t even know exists BY María José Gutierrez Chavez Amazon Prime members in the U.S. can regularly save on gasoline, but many might not even know it. Now might be the best time to jump on it—because for a limited time only, fuel savings can … Continue reading Amazon has a gas discount most Prime members don’t even know exists
Gamers May Have A Future In Air Traffic Control
Gamers May Have A Future In Air Traffic Control by Laurie Sullivan , Staff Writer, April 10, 2026 Marketers that no longer want to work in advertising can now trade their expertise in performance for a career in air traffic control by applying their knack for gaming — linking decisions with real-world outcomes. It’s a metaphorical … Continue reading Gamers May Have A Future In Air Traffic Control
Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
April 09, 2026 The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season BY Kristin Toussaint Last week, the U.S. Forest Service announced that it will be closing three-quarters of its research facilities as part of a reorganization. Now, experts are worried not only about the number of scientists who … Continue reading The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision. By Kath Pay Published on April 9, 2026 The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in … Continue reading The post-purchase moment where loyalty is won or lost
7 words and phrases that undermine your authority
April 10, 2026 7 words and phrases that undermine your authority BY Judith Humphrey Nobody wants to sound weak. We all have a desire to be heard and taken seriously when we speak in meetings and other situations. But so many people pack their prose with words that discourage people from taking them seriously. Avoid the … Continue reading 7 words and phrases that undermine your authority
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