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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

Website Landing Pages

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step   Nikolas Gutierrez Casallas   Nov 28, 2025     When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong ads can … Continue reading From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step →

What Does Today’s Marketing Performance Look Like?

Marketing Performance

What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like? →

How MOps and CreativeOps can align to unlock operational excellence

Marketing Operations

Breaking down silos between marketing and creative operations leads to better planning, stronger insights and a more efficient end-to-end marketing lifecycle. Sue Wolski on November 24, 2025   Creative and marketing operations are essential to how in-house teams function. Both roles exist to increase effectiveness and efficiency so teams can deliver greater impact more consistently … Continue reading How MOps and CreativeOps can align to unlock operational excellence →

Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec

Mergers and Acquisitions

Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec Rachael Davies     Merkur Group has expanded its partnership with electronic table game developer Spintec to acquire a “significant stake” in the company. After initially investing back in 2019, Merkur Group has now acquired what it describes as “a significant stake” in Slovenia-based … Continue reading Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec →

Netflix went down for some viewers after Stranger Things premiered

Streaming Services

  Netflix went down for some viewers after Stranger Things premiered The first four episodes of Stranger Things season 5 caused issues for thousands of viewers. Mariella Moon UpdatedThu, November 27, 2025   Stranger Things season 5 (Netflix) Netflix has crashed for what seemed to be thousands of viewers after the first four episodes of … Continue reading Netflix went down for some viewers after Stranger Things premiered →

Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

eCommerce Metrics

AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025   Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins →

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