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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Why customer experience is the ultimate growth strategy in 2026

Customer Experience

CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution. By Jessica Hawthorne-Castro   January 30, 2026 Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time … Continue reading Why customer experience is the ultimate growth strategy in 2026 →

NASA used Claude to plot a route for its Perseverance rover on Mars

Claude AI Tool

  NASA used Claude to plot a route for its Perseverance rover on Mars No, the chatbot did not crash Perseverance. Igor Bonifacic Fri, January 30, 2026 A visualization showing Claude mapping a route through Mars’ Jezero Crater for NASA’s Perseverance rover. (Anthropic / NASA) Since 2021, NASA’s Perseverance rover has achieved a number of … Continue reading NASA used Claude to plot a route for its Perseverance rover on Mars →

Alabama class action lawsuit aims to take down sports betting push by Kalshi

Sports Betting Regulations

Alabama class action lawsuit aims to take down sports betting push by Kalshi Joel Loynds   Suswati Basu       A class action lawsuit has been filed in Alabama against Kalshi over what the plaintiffs claim is an illegal sports wagering website. Alabama is notoriously strict with its gambling laws, with it outright banned … Continue reading Alabama class action lawsuit aims to take down sports betting push by Kalshi →

B2B software marketing takes a turn with consolidation of review sites

B2B Marketing

Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore ,   January 30, 2026   The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites →

How to use psychology to shift a difficult relationship into a healthier one

Relationship Management

January 30, 2026 How to use psychology to shift a difficult relationship into a healthier one span>span]:whitespace-nowrap”>Relationships can feel like both a blessing and the bane of your existence, a source of joy and a source of frustration or resentment. At some point, each of us is faced with a clingy child, a dramatic friend, … Continue reading How to use psychology to shift a difficult relationship into a healthier one →

Google Gives Creators AI-Generated World Building

Google AI Tools

Google Gives Creators AI-Generated World Building by Laurie Sullivan , Staff Writer, January 30, 2026 Google DeepMind began granting users access to “Project Genie” on Thursday for Google AI Ultra subscribers in the U.S. age 18 and older. This experimental research prototype allows users to create, explore and remix their own interactive worlds. Chatbots are based … Continue reading Google Gives Creators AI-Generated World Building →

How to watch the 2026 Grammy Awards: TV channel, start time, where to stream, nominations list and more

Awards 2026

  How to watch the 2026 Grammy Awards: TV channel, start time, where to stream, nominations list and more Danica Creahan, Liz Kocan Fri, January 30, 2026 Grammy winner Bad Bunny, seen here accepting his award for Best Música Urbana Album for “Un Verano Sin Ti” in 2023, is nominated again this year. (Timothy Norris/FilmMagic) (Timothy … Continue reading How to watch the 2026 Grammy Awards: TV channel, start time, where to stream, nominations list and more →

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