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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

How to build lasting buyer momentum in B2B marketing

B2B Marketing

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth. By MarTechBot January 19, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How to build lasting buyer momentum in B2B marketing →

Trump reveals link between Nobel Prize snub and his stance on Greenland

Politics and Corruption

January 19, 2026 Trump reveals link between Nobel Prize snub and his stance on Greenland

Las Vegas’s Sphere may be getting a sibling in an unexpected location

Regulations

January 19, 2026 Las Vegas’s Sphere may be getting a sibling in an unexpected location span>span]:whitespace-nowrap”>Is the future of concert venues more spheres? It seems so. Following on the success of Sphere in Las Vegas, plans are underway to bring a smaller-scale version to the National Harbor in Maryland, just outside of Washington, D.C. Wes … Continue reading Las Vegas’s Sphere may be getting a sibling in an unexpected location →

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty

Loyalty Programs

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty Rachael Davies Suswati Basu Tennessee Action 24/7 has announced it will cease operations, effective immediately, thanking its users for their loyalty. The sportsbook, the only one officially licensed in Tennessee, has shared an update on its website that … Continue reading Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty →

Measuring account progression makes the attribution conversation obsolete

Martech-MarketingGuide

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue. By Steve Armenti January 19, 2026 Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete. Yeah, I … Continue reading Measuring account progression makes the attribution conversation obsolete →

Why small businesses are saying they aren’t planning on hiring many recent grads in 2026

Effective Hiring

January 19, 2026 Why small businesses are saying they aren’t planning on hiring many recent grads in 2026

Mounting AI Crisis For Advertisers Over Ads, Content

AI Advertisement

Crisis Looming Over AI-Generated Ads, Content by Laurie Sullivan , Staff Writer, January 19, 2026 Most people don’t know when they are looking at AI-generated content — although Google, Microsoft and many others are working to resolve that challenge when it comes to images. For years, people instinctively trusted that what they saw was real, … Continue reading Mounting AI Crisis For Advertisers Over Ads, Content →

Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks

Mergers and Acquisitions

Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks Rachael Davies Suswati Basu Gaming firm Allwyn’s deal to acquire the majority stake in fantasy sports operator PrizePicks has been completed, closing at $ 1.533 billion. Allwyn, best known for its lottery services, has finalized the deal to acquire PrizePicks, the … Continue reading Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks →