A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to drive real ROI with AI in B2B marketing
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
Google’s Home’s latest feature is Gemini-powered ‘Live Search’ for cameras
Google Home’s latest feature is Gemini-powered ‘Live Search’ for cameras Premium users can ask if there’s a package on their porch or car in the driveway. Steve Dent Tue, March 3, 2026 Google Google Home has some significant new quality-of-life updates and a new AI-powered feature, the division’s head honcho Anish Katturkan announced on … Continue reading Google’s Home’s latest feature is Gemini-powered ‘Live Search’ for cameras
Why cutting leadership development now will cost you later
March 03, 2026 Why cutting leadership development now will cost you later BY Jenny Fernandez and Kathryn Landis Jane, chief commercial officer at a global professional services firm, watched issues that once stayed contained begin to climb the chain of command. As the issues grew, senior leaders were increasingly pulled into operational mishaps. Facing … Continue reading Why cutting leadership development now will cost you later
When attribution stands in for accountability
Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility. By Tonya Walker March 2, 2026 • If you’ve led marketing long enough, you’ve lived this moment. You’re in a quarterly review meeting. Revenue’s under pressure, the pipeline isn’t where leadership expected it … Continue reading When attribution stands in for accountability
From Trading Places to war markets: how insider trading slipped into prediction platforms
From Trading Places to war markets: how insider trading slipped into prediction platforms Suswati Basu In the 1983 film Trading Places, two wealthy brothers set out to rig the commodities market by getting their hands on a secret government crop report. Eddie Murphy’s character uses that stolen preview to trade ahead of everyone … Continue reading From Trading Places to war markets: how insider trading slipped into prediction platforms
How OSI could change evaluating and selecting martech vendors
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
Should you be using AI for performance reviews?
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
Google To Enforce Minimum Budget For Demand-Gen Buys
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google To Enforce Minimum Budget For Demand-Gen Buys
Navigating a late-career change
March 02, 2026 Navigating a late-career change BY Art Markman According to the Bureau of Labor Statistics, the oldest people in the workforce have probably held more than 12 jobs over the course of their lives. Those aren’t just new titles within a firm, they likely include larger career shifts. With globalization and changes … Continue reading Navigating a late-career change
Google Demand Gen Campaigns Minimum Budget Requirement Coming
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google Demand Gen Campaigns Minimum Budget Requirement Coming
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