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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Netflix just added free games for kids to your subscription. Here’s how to access them

April 06, 2026 Netflix just added free games for kids to your subscription. Here’s how to access them  BY María José Gutierrez Chavez Whether they love Peppa Pig or the Sesame Street gang, young viewers can now step into their favorite characters’ universe via a new Netflix gaming app launched today. Aimed at children ages 8 … Continue reading Netflix just added free games for kids to your subscription. Here’s how to access them

Three first-party data strategies retail brands are prioritizing now

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now

Gibraltar Bets on Prediction Markets to Diversify Economy

Gibraltar Bets on Prediction Markets to Diversify Economy Paul McNally     Gibraltar has taken a notable step toward reshaping its digital economy, issuing its first-ever license to a prediction markets operator amid pressure on its core online gambling sector. Authorities approved the license for Predict Street Ltd on March 26, formally adding the company … Continue reading Gibraltar Bets on Prediction Markets to Diversify Economy

Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption

April 06, 2026 Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption  BY Pavithra Mohan Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption.  The nonprofit has put out new research that digs into how women use AI in the workplace relative … Continue reading Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption

Fractional leadership is the future. Here’s how to make it work

April 06, 2026 Fractional leadership is the future. Here’s how to make it work BY Nicole Lehmann-Haupt Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and … Continue reading Fractional leadership is the future. Here’s how to make it work

New York Governor Hochul pushes rules to curb youth online gambling access

New York Governor Hochul pushes rules to curb youth online gambling access Suswati Basu     New York Gov. Kathy Hochul is planning to roll out a comprehensive plan to tighten oversight of online gambling, with a sharp focus on keeping young people off betting platforms and curbing industry practices that can fuel addiction. The … Continue reading New York Governor Hochul pushes rules to curb youth online gambling access

Are stores open on Easter Sunday 2026? Holiday hours for Walmart, Whole Foods, Costco, and more

April 05, 2026 Are stores open on Easter Sunday 2026? Holiday hours for Walmart, Whole Foods, Costco, and more BY Shannon Cudd For billions of Christians around the world, Easter celebrates the resurrection of Jesus Christ. While this is not an official federal holiday, federal offices are already closed because it always falls on a Sunday. … Continue reading Are stores open on Easter Sunday 2026? Holiday hours for Walmart, Whole Foods, Costco, and more