A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Consumers are ready for AI, but many brands are not
Hi, Welcome Welcome back New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. By Constantine von Hoffman Published on June 12, 2026 Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been … Continue reading Consumers are ready for AI, but many brands are not
Predictably, Sam Bankman-Fried’s fraud conviction appeal has been denied
Predictably, Sam Bankman-Fried’s fraud conviction appeal has been denied There’s still the possibility of that Trump pardon. By Lawrence Bonk June 12, 2026 Michael M. Santiago/Getty Images A federal appeals court has upheld the fraud conviction of FTX founder Sam Bankman-Fried, according to Reuters. Bankman-Fried was convicted of running one of the largest financial frauds … Continue reading Predictably, Sam Bankman-Fried’s fraud conviction appeal has been denied
AI skills: The next layer of marketing automation by Optmyzr
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced By Pamela Parker Published on June 10, 2026 Whether your marketing team can take advantage of AI agents depends less on the agent tools themselves and more on whether your existing platforms have the API … Continue reading The martech categories hit hardest by AI agents
Why Organic, Not Paid Impressions Are The Currency For AI Citations
Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are The Currency For AI Citations
El Niño is here—and it will ‘pour fuel on the fire of a warming world’
June 11, 2026 El Niño is here—and it will ‘pour fuel on the fire of a warming world’ BY Kristin Toussaint El Niño has officially arrived—and it could become one of the most severe on record, the National Oceanic and Atmospheric Administration warns. With our oceans already warming from the burning of fossil fuels and … Continue reading El Niño is here—and it will ‘pour fuel on the fire of a warming world’
Tackling big challenges? Get out of the office
June 12, 2026 Tackling big challenges? Get out of the office BY Peter Stewart Imagine your inbox empty, your calendar clear, your to-dos checked. With undivided attention, you and your senior team head into the conference room, ready to address the big issues over a daylong meeting. Big issues like determining how you’ll respond to … Continue reading Tackling big challenges? Get out of the office
Grand Traverse tribe challenges gaming rule threatening Michigan Crystal Shores Casino operations
Grand Traverse tribe challenges gaming rule threatening Michigan Crystal Shores Casino operations Suswati Basu The Grand Traverse Band of Ottawa and Chippewa Indians has taken its fight with federal gaming regulators to court, filing a lawsuit that could determine the future of its Crystal Shores Casino in Benzie County, Michigan. Filed June 9 … Continue reading Grand Traverse tribe challenges gaming rule threatening Michigan Crystal Shores Casino operations
SpaceX IPO update: Latest SPCX stock price, trading start time for closely watched Nasdaq debut
June 11, 2026 SpaceX IPO update: Latest SPCX stock price, trading start time for closely watched Nasdaq debut BY Jennifer Mattson From Wall Street to Main Street, Elon Musk’s hotly anticipated initial public offering (IPO) for SpaceX tomorrow has hit a fever pitch with anyone and everyone, with headlines buzzing about it in superlatives: Blockbuster. … Continue reading SpaceX IPO update: Latest SPCX stock price, trading start time for closely watched Nasdaq debut
Your AI portfolio isn’t an AI strategy
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity. By Talisha Padgett Published on June 10, 2026 If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. … Continue reading Your AI portfolio isn’t an AI strategy
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