A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. By Constantine von Hoffman March 13, 2026 AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers … Continue reading Most consumers use AI, but few fully trust it
Why your best ideas get ignored during meetings
March 13, 2026 Why your best ideas get ignored during meetings BY Maria Papacosta You’re at your usual weekly team meeting. The team leader asks for ideas, and you immediately come up with the best one. It’s not just clever. It’s perfect. You rush to say it, glowing with anticipation. Silence. Nobody reacts. You walk out … Continue reading Why your best ideas get ignored during meetings
Brands that win are clearer, not louder
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. By Zac Stucki March 12, 2026 I’m sitting in the Las Vegas airport writing this. Looking around, I see a familiar sight — people trying just a little too hard … Continue reading Brands that win are clearer, not louder
Kalshi sues Iowa officials claiming federal authority over prediction market contracts
Kalshi sues Iowa officials claiming federal authority over prediction market contracts Suswati Basu A federally regulated prediction market is taking Iowa officials to court, arguing the state is threatening to crack down on trading activity that federal law already oversees. Kalshi, a New York–based derivatives exchange, filed a complaint in the U.S. District … Continue reading Kalshi sues Iowa officials claiming federal authority over prediction market contracts
Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit by Laurie Sullivan , Staff Writer, March 12, 2026 Perplexity seems to have abandoned its advertising model in February to focus on optimizing results on its engine for queries, and AI agents and software for enterprises, despite a court ruling that it must stop using … Continue reading Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Oracle is the latest tech company slashing jobs over AI
March 12, 2026 Oracle is the latest tech company slashing jobs over AI BY Pavithra Mohan Much like its peers in the tech industry, Oracle is pouring money into AI infrastructure. In a bid to compete with companies like Amazon and Microsoft, the tech giant inked a lucrative $300 billion deal with OpenAI last year … Continue reading Oracle is the latest tech company slashing jobs over AI
RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again
RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again Good luck if you’re in the market for a new computer any time soon. Anna Washenko Thu, March 12, 2026 IDC We’ve been seeing all sorts of warnings about how RAMaggedon is nigh. The latest horseman signalling a … Continue reading RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026 We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future
This new style of leadership is the key to attracting and keeping top talent today
March 12, 2026 This new style of leadership is the key to attracting and keeping top talent today BY Natalie Nixon The ancient world understood that leaders who act without self-knowledge create chaos. Consider that at the entrance to the Oracle of Delphi was the following inscription: “Know thyself.” Socrates further imbued meaning into this tenet … Continue reading This new style of leadership is the key to attracting and keeping top talent today
IAB proposes new payment rules for AI content access
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. By Constantine von Hoffman March 11, 2026 Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from search alone … Continue reading IAB proposes new payment rules for AI content access
Random Posts
Does Your Business Website Have These 17 Key Pages?
3 Communication Strategies to Use During Workforce Reductions
Study: How Does Ethnicity Impact Perception of Cognitive Assessments?
3 Ways a Bad Review Could Ruin Your Company’s Reputation
A marketer’s guide to implementing generative AI
When SEO isn’t your SEO problem
How To Mitigate The Risk Of Social Media Platform Dependency
How to Drive Sales with Content Marketing [Infographic]
