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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Netflix used AI to put Gene Wilder’s voice into a new reality show

Netflix used AI to put Gene Wilder’s voice into a new reality show So much for magic. By Anna Washenko June 30, 2026   Silver Screen Collection/Getty Images Netflix has worked with ElevenLabs to develop a recreation of Gene Wilder’s voice for use in an upcoming unscripted reality show inspired by Roald Dahl’s novel Charlie and … Continue reading Netflix used AI to put Gene Wilder’s voice into a new reality show

AI is making creative the new targeting

As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. By Melissa Washburn Published on June 30, 2026   Across Google Ads, Meta, and TikTok, platforms are pushing you toward broader, AI-driven targeting. Performance Max, Advantage+ campaigns, and TikTok’s automated audience expansion … Continue reading AI is making creative the new targeting

Polymarket battles cyberattack while regulatory pressure intensifies across American prediction markets

Polymarket battles cyberattack while regulatory pressure intensifies across American prediction markets Suswati Basu     Polymarket is dealing with mounting problems on several fronts after a phishing campaign stole millions of dollars from users just as the prediction market platform faces growing pressure from lawmakers, regulators and fresh criticism over its marketing strategy and public … Continue reading Polymarket battles cyberattack while regulatory pressure intensifies across American prediction markets

Sensitive iPhone supplier details were part of last week’s data leak at Tata Electronics

Sensitive iPhone supplier details were part of last week’s data leak at Tata Electronics Some of Apple’s corporate secrets aren’t so secret any more. By Anna Washenko June 29, 2026   onapalmtree/Shutterstock On top of leaks around its next smartphone generation, Apple has had sensitive details about its manufacturing processes revealed. Reuters reported that the documents … Continue reading Sensitive iPhone supplier details were part of last week’s data leak at Tata Electronics

North Carolina lawmakers approve tax overhaul affecting sports betting operators

North Carolina lawmakers approve tax overhaul affecting sports betting operators Suswati Basu     North Carolina is one step closer to changing several tax rules tied to its legal online sports betting market after lawmakers approved a wide-ranging revenue bill. Senate Bill 595, titled “Various Revenue Laws Changes,” has cleared the General Assembly and now … Continue reading North Carolina lawmakers approve tax overhaul affecting sports betting operators

Agentic AI is rewriting martech economics and infrastructure

A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker   Published on June 29, 2026   Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure

Agentic Commerce Forecast To Reach 1.3B Users By 2031

Agentic Commerce Forecast To Reach 1.3B Users By 2031 by Laurie Sullivan , Staff Writer, June 29, 2026 HP’s personal computers and printers division has partnered with OpenAI’s enterprise part of the company, Frontier, to transition from isolated AI chatbots to autonomous “AI coworkers” capable of handling complete multi-step tasks. The partnership extends how HP … Continue reading Agentic Commerce Forecast To Reach 1.3B Users By 2031