A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Sportsman’s Warehouse may close stores after identifying a list of underperforming locations
March 04, 2026 Sportsman’s Warehouse may close underperforming locations BY Sam Federman Utah-based outdoor retailer Sportsman’s Warehouse may be closing some of its stores in the near future. “As part of the Company’s review of its stores, we have identified about five stores for potential closure due to underperformance and lack of profitability,” Sportsman’s … Continue reading Sportsman’s Warehouse may close stores after identifying a list of underperforming locations
Google ends its 30 percent app store fee and welcomes third-party app stores
Google ends its 30 percent app store fee and welcomes third-party app stores Some of these changes were proposed as part of its settlement with Epic. Ian Carlos Campbell UpdatedWed, March 4, 2026 ASSOCIATED PRESS Google is officially doing away with its 30 percent cut of Play Store transactions, and rolling out changes … Continue reading Google ends its 30 percent app store fee and welcomes third-party app stores
Report: These 20 companies are paying poverty wages
March 04, 2026 Report: These 20 companies are paying poverty wages BY Pavithra Mohan Over the last 50 years, the chasm between average worker pay and CEO compensation has cracked wide open. Between 1978 and 2024, chief executive pay spiked by 1,094%, according to the Economic Policy Institute—which means the average CEO earns … Continue reading Report: These 20 companies are paying poverty wages
Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
CFTC signals new guidance for prediction markets as legal fight with states intensifies
CFTC signals new guidance for prediction markets as legal fight with states intensifies Suswati Basu News Editor The U.S. derivatives regulator is preparing new guidance and a formal rulemaking process for prediction markets, as the debate over whether such platforms resemble financial exchanges or gambling continues to escalate. Speaking at a Milken Institute event, … Continue reading CFTC signals new guidance for prediction markets as legal fight with states intensifies
The HBO brand doesn’t deserve this
March 03, 2026 The HBO brand doesn’t deserve this BY Grace Snelling HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire … Continue reading The HBO brand doesn’t deserve this
Here’s the leadership skill AI can’t replace
March 04, 2026 Here’s the leadership skill AI can’t replace BY Aytekin Tank A journalist is assigned a profile of a prominent politician on a tight turnaround. With the interview just hours away, she asks ChatGPT to generate a list of questions. Satisfied with the 30 questions churned out in under a minute, … Continue reading Here’s the leadership skill AI can’t replace
Google details how its on-Google checkout works
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. By Anu Adegbola March 3, 2026 • 3 minutes read Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new … Continue reading Google details how its on-Google checkout works
Meta signs a multimillion dollar AI licensing deal with News Corp
Meta signs a multimillion dollar AI licensing deal with News Corp The arrangement will make content from The WSJ and other brands available to Meta AI for chatbot responses and training. Karissa Bell Tue, March 3, 2026 This photograph shows the Meta’s booth during the World Economic Forum (WEF) annual meeting in Davos … Continue reading Meta signs a multimillion dollar AI licensing deal with News Corp
Why Finance Skepticism Haunts Marketing Projections
Why Finance Skepticism Haunts Marketing Projections by Laurie Sullivan , Staff Writer, March 3, 2026 Marketers and finance teams often misunderstand each other with regard to money and performance, even with marketing-mix modeling (MMM). Only 10.9% of marketers participating in a study acknowledged that they are very aligned with their company’s finance team, whereas 26.7% … Continue reading Why Finance Skepticism Haunts Marketing Projections
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