Latest Posts

What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Exclusive: Hinge CEO Justin McLeod steps down

Corporate Appointments

Hi, Welcome Welcome back December 09, 2025 Exclusive: Hinge CEO Justin McLeod steps down span>span]:whitespace-nowrap”>  Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective … Continue reading Exclusive: Hinge CEO Justin McLeod steps down →

4 takeaways for email marketers from Google’s 2025 holiday report

Email Marketing

Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025   The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report →

Punter who sued Betfair after almost $2 million gambling loss loses appeal

Gambling Problems

Punter who sued Betfair after almost $2 million gambling loss loses appeal Sophie Atkinson   Suswati Basu     Lee Gibson, a multimillionaire “problem gambler,” has lost his appeal in the Court of Appeal, after suing Betfair over losing close-to £1.5 million ($ 2 million) on gambling. Gibson claimed that the betting platform had a … Continue reading Punter who sued Betfair after almost $2 million gambling loss loses appeal →

How to level up your AI maturity from tools to transformation

AI Transformation

A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025   Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation →

Why privacy, not AI, is the biggest marketing shift to watch

AI Marketing Tools

With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch →

Why today’s buyer journey no longer fits the funnel

Customer Journey

Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025   For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel →

Random Posts