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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO

Hi, Welcome Welcome back September 01, 2026 Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO BY Michael Grothaus Today marks a historic turning point for Apple. After 15 years at the helm, Tim Cook is no longer the company’s CEO. Instead, John Ternus is stepping … Continue reading Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO →

Your leaders are not okay

September 01, 2026 Your leaders are not okay BY Morag Barrett A regular pattern that I have observed with my senior-level executive coaching clients is that they seem to be doing great but in reality are struggling. On the surface, they look successful: excellent results, composure under pressure, and abundant confidence in all the right settings. … Continue reading Your leaders are not okay →

Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts

 August 31, 2026 Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts BY Grace Snelling Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company. In the post, the brand gave the thief “18 … Continue reading Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts →

Best-in-class martech depends on your business context

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be better. By Frans Riemersma   Published on August 31, 2026   For more than two decades, buying martech was mostly about buying more. More tools, more features, more integrations, and greater maturity. But MartechTribe’s analysis of … Continue reading Best-in-class martech depends on your business context →

Cisco may have violated the rights of pro-Palestine employees

August 31, 2026 Cisco may have violated the rights of pro-Palestine employees BY Pavithra Mohan In June, the Equal Employment Opportunity Commission made a determination in a novel case: The agency concluded there was reasonable cause to believe Cisco had infringed upon the rights of its Muslim and Middle Eastern employees, along with others who were … Continue reading Cisco may have violated the rights of pro-Palestine employees →

4 devious email scams hitting inboxes right now, and how to spot them

August 31, 2026 4 devious email scams hitting inboxes right now, and how to spot them BY Doug Aamoth For the last decade, email scams have run rampant on the internet. And corporate IT departments have handed out the exact same advice like clockwork: Look for bad grammar, hover over links, and turn on two-factor authentication. … Continue reading 4 devious email scams hitting inboxes right now, and how to spot them →