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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

The best design books of 2025

Design Tools

Hi, Welcome Welcome back December 23, 2025 The best design books of 2025 span>span]:whitespace-nowrap”>It’s easy, for me at least, to be cynical about the state of design. Our visual environment can feel bland, everything from brands to buildings homogenized around similar styles. The ever-impending AI takeover can make the future of this work uncertain. My … Continue reading The best design books of 2025 →

Coinbase agrees to acquire The Clearing Company to expand prediction markets offering

Cryptocurrencies Market

Coinbase agrees to acquire The Clearing Company to expand prediction markets offering Suswati Basu     Coinbase is buying The Clearing Company, a startup that focuses on prediction markets, as the crypto exchange looks to broaden its lineup of regulated, onchain products tied to real-world events. The deal comes shortly after Coinbase rolled out prediction … Continue reading Coinbase agrees to acquire The Clearing Company to expand prediction markets offering →

Instacart Ends AI Price Test, Why Promotions Won Over Manipulation

Instacart

Instacart Ends AI Price Test, Why Promotions Won Over Manipulation by Laurie Sullivan , Staff Writer, December 22, 2025 Instacart said on Monday it will end the use of an AI-powered tool that allowed retailers to charge customers different prices for identical items on the grocery delivery platform. The company tested the tool, “Eversight,” that allowed … Continue reading Instacart Ends AI Price Test, Why Promotions Won Over Manipulation →

The next big opportunity for health and beauty brands

Branding Strategy

December 22, 2025 The next big opportunity for health and beauty brands span>span]:whitespace-nowrap”>For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing … Continue reading The next big opportunity for health and beauty brands →

What efficiency-first martech gets wrong about creativity

Marketing Technology

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025   For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity →

Why approved web pages still don’t go live and how AI bridges the gap

AI Tools

AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025     Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap →

Marketing mix modeling has a usage problem, not a tech problem

Marketing Metrics

Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025   Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their … Continue reading Marketing mix modeling has a usage problem, not a tech problem →

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