A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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New Year’s resolutions for the overcommitted
December 31, 2025 New Year’s resolutions for the overcommitted
What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
You can’t reach a goal without a plan
December 30, 2025 You can’t reach a goal without a plan span>span]:whitespace-nowrap”>I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we … Continue reading You can’t reach a goal without a plan
6 ways to sneak ‘micro-creativity’ into your workday in the new year
December 30, 2025 6 ways to sneak ‘micro-creativity’ into your workday in the new year span>span]:whitespace-nowrap”>The irony of modern work life hits you somewhere between your third consecutive hybrid meeting and the moment you realize you’ve been holding your breath for the past hour. We’ve engineered every process for maximum output, yet reports consistently show … Continue reading 6 ways to sneak ‘micro-creativity’ into your workday in the new year
Lululemon founder adds three new board members
December 29, 2025 Lululemon founder adds three new board members span>span]:whitespace-nowrap”>Lululemon Athletica‘s founder Chip Wilson said on Monday he had launched a proxy fight by nominating three independent directors to the company’s board, just over two weeks after the apparel maker announced the exit of CEO Calvin McDonald without a clear successor. Lululemon shares have … Continue reading Lululemon founder adds three new board members
These common beliefs are holding leaders back
December 29, 2025 These common beliefs are holding leaders back
3 roles every marketing leader needs now
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
MGM Resorts extends branding deal as MGM China strengthens Macau performance
MGM Resorts extends branding deal as MGM China strengthens Macau performance Suswati Basu MGM Resorts International has signed a new long-term branding deal with MGM China Holdings, strengthening the partnership as MGM China continues to post solid financial results. The updated agreement kicks in on January 1, 2026, and will run through the … Continue reading MGM Resorts extends branding deal as MGM China strengthens Macau performance
How Google Lowering Ad Audience Size Limits Improves Performance
How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance
Apple escalates its appeal of a $2 billion fine from a UK antitrust lawsuit
Apple escalates its appeal of a $2 billion fine from a UK antitrust lawsuit The tech giant has filed an appeal with the UK’s Court of Appeal to address a legal case about App Store fees. Jackson Chen Sun, December 28, 2025 Hufton+Crow Apple isn’t ready to pay a several billion-dollar fine to UK … Continue reading Apple escalates its appeal of a $2 billion fine from a UK antitrust lawsuit
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