A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
What it takes to future-proof your brand’s digital experience
AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
Salesforce upgrades Slackbot into true AI-powered agent
The new Slackbot aims to turn everyday conversations into actionable marketing workflows, saving time and surfacing insights right where teams work. By Constantine von Hoffman January 13, 2026 Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could … Continue reading Salesforce upgrades Slackbot into true AI-powered agent
Shopify wants to put commerce inside every AI conversation
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. By Constantine von Hoffman January 12, 2026 Shopify announced the Universal Commerce Protocol (UCP) (February 24, 2026), an open standard co-developed with Google that lets AI agents connect directly to merchants and complete … Continue reading Shopify wants to put commerce inside every AI conversation
This is why Elon Musk thinks you shouldn’t save for retirement
January 13, 2026 This is why Elon Musk thinks you shouldn’t save for retirement
Grand Island Casino suffers swatting attempt after reported bomb threat
Grand Island Casino suffers swatting attempt after reported bomb threat Rachael Davies New England’s Grand Island Casino received a swatting attempt and falsified bomb threat, sparking an investigation from local police. On Sunday (January 11), the Grand Island Casino in New England received a call that claimed multiple bombs had been placed throughout … Continue reading Grand Island Casino suffers swatting attempt after reported bomb threat
CDPs are dead, brands just haven’t noticed
The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and platform control. By Crissi Cupak January 12, 2026 About five years ago, I was asked to evaluate whether my company should build a customer data platform (CDP). The market pressure was intense, and clients … Continue reading CDPs are dead, brands just haven’t noticed
Performance Forced By Agentic To Take New Ride Through Funnel
Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
The myth of brand community in the age of data agency
As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
Google’s new commerce framework cranks up the heat on ‘agentic shopping’
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
Change is a choice: Embrace your power to transform
January 12, 2026 Change is a choice: Embrace your power to transform span>span]:whitespace-nowrap”>The majority of us see change as a blind scary leap into the unknown—a scary evolution that demands we give up on everything we know. But what if we reframed change, not as something that happens to us, but as something we actively … Continue reading Change is a choice: Embrace your power to transform
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