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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

The official Pokémon pinball machine has an animatronic Pikachu and a Master Ball plunger

Games

  The official Pokémon pinball machine has an animatronic Pikachu and a Master Ball plunger The collaboration with Stern Pinball also comes with a hefty price range between $6,999 and $12,999. Jackson Chen Sun, February 15, 2026 Stern Pinball At a staggering starting price of $6,999, you have a better chance of buying a bicycle … Continue reading The official Pokémon pinball machine has an animatronic Pikachu and a Master Ball plunger →

Marketing owns customer data and the risks that come with it

Customer Data Platforms

Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. By Vladimir Ceric   February 12, 2026   A marketer today isn’t just someone who understands the customer, the product and the market, and can creatively launch campaigns that acquire new customers. To succeed, … Continue reading Marketing owns customer data and the risks that come with it →

B2B marketing on Instagram: What you need to know

B2B Marketing Technology

For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here’s our guide to doing that. By Constantine von Hoffman February 12, 2026   Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers … Continue reading B2B marketing on Instagram: What you need to know →

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