A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why Marc Andreessen’s ‘zero introspection’ approach will get you nowhere
March 18, 2026 Why Marc Andreessen’s ‘zero introspection’ approach will get you nowhere BY Eve Upton-Clark Introspection? Marc Andreessen has never heard of it. Speaking on David Senra’s podcast, the cofounder of Andreessen Horowitz, one of the world’s largest venture capital firms, said he has “zero” levels of introspection: “As little as possible. Move forward. Go,” … Continue reading Why Marc Andreessen’s ‘zero introspection’ approach will get you nowhere
Google Develops Opt-Out Search Generative AI Feature For U.K.
Google Develops Opt-Out Search Generative AI Feature For U.K. by Laurie Sullivan , Staff Writer, March 18, 2026 Google posted a response to the U.K.’s Competition and Market Authority’s goals on Wednesday as the CMA wraps up its review process this month. The post ensures fairness and that the company will promote publisher choice and … Continue reading Google Develops Opt-Out Search Generative AI Feature For U.K.
3 ways to reduce bias in AI with better context
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here’s how to correct them. By Ryan Phelan Published on March 18, 2026 Last updated on March 25, 2026 Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: … Continue reading 3 ways to reduce bias in AI with better context
Polymarket opens Washington bar for watching geopolitics markets and breaking news
Polymarket opens Washington bar for watching geopolitics markets and breaking news Suswati Basu Polymarket is known for turning world news into tradable probabilities, but now it is trying something similar in the physical world. The prediction market says it is opening a Washington, D.C., bar called “The Situation Room,” a venue built for … Continue reading Polymarket opens Washington bar for watching geopolitics markets and breaking news
Email personalization has an overuse problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone Published on March 17, 2026 Last updated on March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem
‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals
March 17, 2026 ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals BY Jude Cramer Earlier this month, photos depicting Zendaya and Tom Holland’s wedding just about broke the internet. Images of the celebrity power couple standing at the altar, popping champagne, and posing with a … Continue reading ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals
Salesforce brings AI directly into CRM workflows for SMBs
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. By Constantine von Hoffman Published on March 17, 2026 Last updated on March 25, 2026 Small business teams often move faster than their tools allow. Sales, marketing and service … Continue reading Salesforce brings AI directly into CRM workflows for SMBs
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’
March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’
Middle managers are the missing link in AI adoption
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. By Talisha Padgett Published on March 17, 2026 Last updated on March 17, 2026 Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing … Continue reading Middle managers are the missing link in AI adoption
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