A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to manage AI prompt governance and costs
Hi, Welcome Welcome back Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens. By MarTechBot Published on August 10, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech … Continue reading How to manage AI prompt governance and costs
Rakuten Sees Earnings Growth From AI
Rakuten Sees Earnings Growth From AI by Laurie Sullivan , Staff Writer, August 10, 2026 Rakuten Group released earnings for the second calendar quarter, reporting the first net income in six years. It attributed the growth to advertising and artificial intelligence. The advertising business achieved high growth with revenue reaching 65.6 billion yen, up 15.6% … Continue reading Rakuten Sees Earnings Growth From AI
Moe’s Southwest Grill is closing more locations: See a list of doomed restaurants after franchise bankruptcy
August 10, 2026 Moe’s Southwest Grill is closing more locations: See a list of doomed restaurants after franchise bankruptcy BY Natasha Etzel A large franchisee for the fast-casual dining chain Moe’s Southwest Grill has filed for Chapter 11, becoming the latest chain restaurant operator to seek bankruptcy protection this year. The franchisee, Quality Fresca of Palm … Continue reading Moe’s Southwest Grill is closing more locations: See a list of doomed restaurants after franchise bankruptcy
The marketing-to-sales handoff is where revenue leaks
Buying signals lose value when speed and context disappear. Connected workflows turn more opportunities into revenue. By Caroline Hodson Published on August 10, 2026 You can build the most sophisticated signal orchestration capability in your market. You can identify target accounts with precision, track buying committees across multiple channels, and surface intent … Continue reading The marketing-to-sales handoff is where revenue leaks
There’s just one person behind this viral ChatGPT knockoff
August 10, 2026 There’s just one person behind this viral ChatGPT knockoff BY Grace Snelling A new chatbot billboard recently appeared in San Francisco. It looks almost identical to the dozens of AI advertisements that have popped up throughout the city in recent years: simple font, a black-and-white color palette, and copy that sounds like … Continue reading There’s just one person behind this viral ChatGPT knockoff
Are people in creative professions happier? It’s complicated
August 10, 2026 Are people in creative professions happier? It’s complicated BY Sarah Bregel Creative work is on the rise. According to recent projections from the Bureau of Labor Statistics, creative and multimedia design roles are expected to grow by 12% over the next six years—one of the biggest increases ever for those who hold degrees … Continue reading Are people in creative professions happier? It’s complicated
Employee happiness is climbing back from all-time lows, survey suggests
August 07, 2026 Employee happiness is climbing back from all-time lows, survey suggests BY Ella Chakarian A new survey shows employee morale is on the rise after hitting all-time lows. BambooHR, an HR software platform, used employee net promoter scores (eNPS)—a numeric rating of how likely employees are to recommend the organization as a place to … Continue reading Employee happiness is climbing back from all-time lows, survey suggests
How to use Claude’s voice mode
How to use Claude’s voice mode Anthropic’s chatbot can be very vocal, if you want it to be. By Igor Bonifacic Aug. 9, 2026 Igor Bonifacic for Engadget Since 2025, Anthropic has offered a voice mode through Claude, allowing you to speak to its chatbot instead of writing out your prompts. This past … Continue reading How to use Claude’s voice mode
I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane
August 09, 2026 I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane BY Randy Julian I’ve never been good at stopping what I’m doing. AI has made this problem even worse. Near the end of a recent workday, I was looking forward to closing my laptop and enjoying a relaxing dinner with … Continue reading I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren’t the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. By Susan Ferrari Published on August 6, 2026 Most market research projects don’t slow down because of survey design or analysis. They slow down in between. Questionnaires move from one system to … Continue reading The biggest bottleneck in market research isn’t the research
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