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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Why long sales cycles make B2B marketing hard to measure

Hi, Welcome Welcome back Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard   Published on August 21, 2026   Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing … Continue reading Why long sales cycles make B2B marketing hard to measure →

Florida lawsuits target Stake and VGW as sweepstakes pressure grows

Florida lawsuits target Stake and VGW as sweepstakes pressure grows Suswati Basu     Florida has become the latest state to take legal action at sweepstakes-style gaming, with Attorney General James Uthmeier suing the businesses behind Stake US and Virtual Gaming Worlds’ (VGW) Chumba Casino, LuckyLand and Global Poker. The two complaints, filed Wednesday (August … Continue reading Florida lawsuits target Stake and VGW as sweepstakes pressure grows →

If Waymo cars are Level 4 automation, what does it take to be a Level 5?

If Waymo cars are Level 4 automation, what does it take to be a Level 5? It’s less about an autonomous vehicle’s capabilities and more about what conditions it can operate in. By Novak Božovic Aug. 22, 2026     Karolis Kavolelis/Shutterstock   Seeing a car move through city traffic with no one in the driver’s … Continue reading If Waymo cars are Level 4 automation, what does it take to be a Level 5? →

HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see

The July 2026 HubSpot updates focus on giving you more control over what shows up where, and folding every AI agent into one place to manage them. By Tyler Samani-Sprunk   Published on August 21, 2026   The biggest news in HubSpot’s July 2026 update is Agent Hub, the evolution of Breeze Studio, and the … Continue reading HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see →

The engagement illusion: What actually gets attention (and what gets ignored)

AI makes producing content fast, but earning true attention is harder than ever. At the September MarTech Conference, we discussed cutting through the noise to create meaningful engagement. By MarTechBot   Published on September 10, 2026   Marketing leaders and operations teams have access to more distribution channels and creation tools than ever before. But … Continue reading The engagement illusion: What actually gets attention (and what gets ignored) →

New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations

New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations Suswati Basu     Caesars Sportsbook has been ordered to pay more than $ 296,000 after New Jersey regulators found the company broke several rules designed to support responsible gambling. The New Jersey Division of Gaming Enforcement assessed a $ 251,250 civil … Continue reading New Jersey regulators fine Caesars Sportsbook almost $300K over responsible gaming rule violations →

Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams

Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams The Vision Pro layoffs are focused on teams working on gaming and immersive video. By Steve Dent Aug. 21, 2026   Engadget   Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses … Continue reading Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams →