A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Anthropic, SpaceX Hand Google Profit Windfall
Hi, Welcome Welcome back Anthropic, SpaceX Hand Google Profit Windfall by Laurie Sullivan , Staff Writer, July 23, 2026 At least on paper, for now, Google’s investments in Anthropic and SpaceX have paid off and enabled its parent company, Alphabet, to offset any losses when quarterly financial reports come. A footnote in Alphabet’s Q2 2026 … Continue reading Anthropic, SpaceX Hand Google Profit Windfall
ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
Is your website invisible to AI search?
Many brand websites that look fine to people appear as empty to AI crawlers. Here’s what to do about it. By Pamela Parker Published on July 22, 2026 AI-referred traffic to brand websites increased 632% in roughly 10 months, according to data from Contentsquare, an experience analytics platform. The move away from organic … Continue reading Is your website invisible to AI search?
Knowledge workers judge AI governance
July 22, 2026 Knowledge workers judge AI governance BY Tyler Perry For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts. Data from our latest 2026 Brand Expectations Index reveals that … Continue reading Knowledge workers judge AI governance
Workers are interested in creative AI tools. But barely any are using it.
July 22, 2026 Workers are interested in creative AI tools. But hardly any are using them BY Ella Chakarian Artificial intelligence is changing how people view creativity in the workplace. While some leaders have touted the technology as improving the creative process at their companies, there are broader concerns about outsourcing the creative process to AI. … Continue reading Workers are interested in creative AI tools. But barely any are using it.
Your newest competitors aren’t other brands
AI forms buyers’ opinions before they visit your website. Learn how to build authority across AI and the sources they trust. By Stephanie Trovato Published on July 22, 2026 A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. … Continue reading Your newest competitors aren’t other brands
OpenAI Rogue Models Should Send Warning To Ad Industry
OpenAI Rogue Models Should Send Warning To Ad Industry by Laurie Sullivan , Staff Writer, July 22, 2026 OpenAI disclosed it lost control of two AI models during a cybersecurity test that accidentally breached Hugging Face’s research platform. This incident offers an important warning for advertising agencies and brands considering the use of autonomous AI agents. … Continue reading OpenAI Rogue Models Should Send Warning To Ad Industry
5 bad management behaviors that drive good employees away
July 22, 2026 5 bad management behaviors that drive good employees away BY Inc. Whenever I coach managers or speak to executives, I simplify leadership down to its most practical expression: helping people succeed. Employees do their best work when they have the tools, support, clarity, development, and encouragement they need to thrive. When those needs go unmet, motivation fades … Continue reading 5 bad management behaviors that drive good employees away
The missing layer behind customer data ROI
Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise. By Kevin Haag Published on July 22, 2026 Enterprises love the activation dream. Real-time personalization, omnichannel orchestration, journeys that actually feel one-to-one. They buy all the technology, thinking it will make the … Continue reading The missing layer behind customer data ROI
OpenAI Models Go Rogue, Send Warning To Ad Industry
OpenAI Rogue Models Should Send Warning To Ad Industry by Laurie Sullivan , Staff Writer, July 22, 2026 OpenAI disclosed it lost control of two AI models during a cybersecurity test that accidentally breached Hugging Face’s research platform. This incident offers an important warning for advertising agencies and brands considering the use of autonomous AI agents. … Continue reading OpenAI Models Go Rogue, Send Warning To Ad Industry
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