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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Retail Media Network Surprises As Cannes Swings Into French Riviera

Retail Media Networks

Hi, Welcome Welcome back Retail Media Network Surprises As Cannes Lions Swings Into French Riviera by Laurie Sullivan , Staff Writer, June 19, 2026 Advertisers’ pay-for-performance models and attention metrics are based on measurable outcomes that increasingly attract them to retail media. But when Cannes Lions festival comes around, an onslaught of announcements from the … Continue reading Retail Media Network Surprises As Cannes Swings Into French Riviera →

Steil introduces bill restricting congressional prediction market trades

Prediction Market Legal Battles

Steil introduces bill restricting congressional prediction market trades  Suswati Basu     A new House proposal would block members of Congress and their immediate families from taking part in certain prediction market trades linked to government decisions, political developments, and information obtained through public service. House Administration Committee Chairman Bryan Steil introduced the Stop Lawmakers … Continue reading Steil introduces bill restricting congressional prediction market trades →

The real martech problem is not technology

Marketing Technology Stack

A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights. By Constantine von Hoffman   Published on June 19, 2026   After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short.   According to a … Continue reading The real martech problem is not technology →

What if the office is actually a workplace perk?

Work Environment Challenges

June 19, 2026 What if the office is actually a workplace perk? BY Aytekin Tank In the past few years, job listings have increasingly touted remote or partially remote work alongside other perks like gym memberships and childcare benefits. The assumption is baked in: employees prefer remote work. It implies that companies that care about employee … Continue reading What if the office is actually a workplace perk? →

What customers tell friends that marketers miss

Customer Engagement

The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe     Published on June 18, 2026   The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss →

Can ‘Applied Creativity’ be the next ‘Design Thinking?’

Creativity

June 18, 2026 Can ‘Applied Creativity’ be the next ‘Design Thinking?’ BY Grace Snelling In a January 2025 podcast episode, Open AI CEO Sam Altman was asked what the most important skill would be in the age of AI. His answer was—in simplest terms—the ability to ask creative questions. Last summer, Mustafa Suleyman, CEO of Microsoft … Continue reading Can ‘Applied Creativity’ be the next ‘Design Thinking?’ →

How this street duck became Mexico’s unofficial World Cup mascot

World Cup

June 18, 2026 How this street duck became Mexico’s unofficial World Cup mascot BY María José Gutiérrez Chávez The World Cup is officially up and running, bringing fans from across the world together for the globe’s largest sporting event. But in Mexico, fans are cheering more than the players. Following the inaugural match between Mexico and … Continue reading How this street duck became Mexico’s unofficial World Cup mascot →

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