Latest Posts

What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More

Open Artificial Intelligence

OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish.  OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More →

Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status

Sports Business

Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status Joel Loynds   Suswati Basu     A group of regular Kalshi users, some of whom are self-professed addicts, have filed a class-action lawsuit against the prediction market over its claims that it is not a betting platform. Alexander Hallman, Jeremy Kravetz, Daniel Greenberg, … Continue reading Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status →

How to tell if you have too many tools in your stack

Productivity Tools

Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. By Tav Laskauskas   January 16, 2026   Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than … Continue reading How to tell if you have too many tools in your stack →

IAB launches AI transparency and disclosure framework

AI Transparency

The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. By Constantine von Hoffman January 15, 2026 The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use … Continue reading IAB launches AI transparency and disclosure framework →

Google’s Billion iPhone Advantage Will Reshape Advertising

Google Advertisement

Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising →

The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)

AI Search

  The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)   Wisam Abdulaziz     For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) →

Random Posts