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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Why AI-driven creative is failing and how to fix it

From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak   Published on April 6, 2026   “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it

Laid off? Lean on your relationships, not your network

April 07, 2026 Laid off? Lean on your relationships, not your network BY Morag Barrett In 2025, companies directly attributed 55,000 job cuts to artificial intelligence—more than 12 times the figure from just two years earlier. In 2026, the pace has only accelerated. Block eliminated 4,000 roles in a single announcement. Amazon cut 16,000 corporate positions. … Continue reading Laid off? Lean on your relationships, not your network

Netflix just added free games for kids to your subscription. Here’s how to access them

April 06, 2026 Netflix just added free games for kids to your subscription. Here’s how to access them  BY María José Gutierrez Chavez Whether they love Peppa Pig or the Sesame Street gang, young viewers can now step into their favorite characters’ universe via a new Netflix gaming app launched today. Aimed at children ages 8 … Continue reading Netflix just added free games for kids to your subscription. Here’s how to access them

Three first-party data strategies retail brands are prioritizing now

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now

Gibraltar Bets on Prediction Markets to Diversify Economy

Gibraltar Bets on Prediction Markets to Diversify Economy Paul McNally     Gibraltar has taken a notable step toward reshaping its digital economy, issuing its first-ever license to a prediction markets operator amid pressure on its core online gambling sector. Authorities approved the license for Predict Street Ltd on March 26, formally adding the company … Continue reading Gibraltar Bets on Prediction Markets to Diversify Economy

Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption

April 06, 2026 Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption  BY Pavithra Mohan Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption.  The nonprofit has put out new research that digs into how women use AI in the workplace relative … Continue reading Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption

Fractional leadership is the future. Here’s how to make it work

April 06, 2026 Fractional leadership is the future. Here’s how to make it work BY Nicole Lehmann-Haupt Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and … Continue reading Fractional leadership is the future. Here’s how to make it work