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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

The ‘data foundation’ for AI starts paying off for Salesforce

Hi, Welcome Welcome back It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025   They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce

IAB Tech Lab proposes Deals API for programmatic advertising

The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025   In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising

Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search

Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search

Three actions you must take to thrive in the agentic era of marketing

Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025   AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot by Laurie Sullivan , Staff Writer, December 2, 2025 Microsoft has announced that access to Copilot via WhatsApp will end on January 15, 2026. Meta Platforms, parent company of WhatsApp, will prohibit the use of general purpose AI chatbots — including OpenAI’s ChatGPT, and Perplexity AI — through … Continue reading WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot