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Latest Posts
Panic isn’t an AI strategy
Hi, Welcome Welcome back July 03, 2026 Panic isn’t an AI strategy BY May Habib Most AI “strategy” right now isn’t strategy at all. It’s a leadership response to panic. The suffocating, staring-at-the-ceiling-at-2am kind of panic that sets in when your board’s watching, your ROI dashboards haven’t budged, and your teams are fracturing under the weight … Continue reading Panic isn’t an AI strategy
Programmatic Shift: Impact Of Agentic Media Buying
Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
Trump administration proposes rule to cut Medicare drug prices by $1.1 billion
July 02, 2026 Trump administration proposes rule to cut Medicare drug prices by $1.1 billion BY Associated Press The Trump administration is proposing a new rule on Thursday to keep hospitals from charging markups on discounted drugs for Medicare patients and says that could save consumers $1.1 billion next year, according to estimates obtained by the Associated Press. … Continue reading Trump administration proposes rule to cut Medicare drug prices by $1.1 billion
Stop adopting AI and start solving problems
Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk. By Tav Laskauskas Published on July 2, 2026 AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that … Continue reading Stop adopting AI and start solving problems
North Carolina budget advances 6% tax on prediction market operators
North Carolina budget advances 6% tax on prediction market operators Craig Corbeels North Carolina lawmakers advanced a wide-ranging budget bill Wednesday that would create a new tax on prediction market operators while leaving those platforms outside the state’s gambling regulatory framework. The Senate approved the budget on second reading in a 37-19 vote … Continue reading North Carolina budget advances 6% tax on prediction market operators
A Medicaid fee in New Jersey is now in place for some businesses. More states may follow
July 02, 2026 A Medicaid fee in New Jersey is now in place for some businesses. More states may follow BY Associated Press New Jersey is launching a new fee on companies whose workers have Medicaid health coverage instead of being covered by their employers. Other states are considering it, too. Democratic lawmakers and governors see … Continue reading A Medicaid fee in New Jersey is now in place for some businesses. More states may follow
FREE! The email subject line rules that don’t hold up!
New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
3 conversations you are avoiding and how to start them
July 02, 2026 3 conversations you are avoiding and how to start them BY Phil Lewis You know the moment. Someone says something in a meeting, or fails to say it, and the room goes quiet. People study their notebooks. Someone reaches for their phone. The conversation moves on, a little faster than it should. Nothing … Continue reading 3 conversations you are avoiding and how to start them
What Meta’s broad targeting teaches us about optimization signals
The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
Apple is reportedly planning a visual refresh of the entry-level MacBook Pro next year
Apple is reportedly planning a visual refresh of the entry-level MacBook Pro next year Next spring could be a fiesta of new iPads, MacBooks and iPhones. By Anna Washenko July 1, 2026 Devindra Hardawar for Engadget Mark Gurman is back with a new report in Bloomberg about how Apple’s device lineup may be evolving over … Continue reading Apple is reportedly planning a visual refresh of the entry-level MacBook Pro next year
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