A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
This cute, crafty life hack could help you knock out your 2026 goals
January 09, 2026 This cute, crafty life hack could help you knock out your 2026 goals
How inflation reshapes shopping habits and trust in private labels
Stable prices have consumers moving back toward quality and trust after several years of embracing less-expensive store brands. By Constantine von Hoffman January 9, 2026 As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead … Continue reading How inflation reshapes shopping habits and trust in private labels
Lyft Creates Interactive Ad Unit With Haptics App Feature
Lyft Creates Interactive Ad Unit With Haptics App Feature by Laurie Sullivan , Staff Writer, January 9, 2026 Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising formats for their respective companies. … Continue reading Lyft Creates Interactive Ad Unit With Haptics App Feature
When AI agents become the customer
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer
Brick-and-mortar bookshops look better than ever in the Amazon age
January 09, 2026 Brick-and-mortar bookshops look better than ever in the Amazon age span>span]:whitespace-nowrap”>
FanDuel fined $350,000 by Ontario regulator over failure to report suspicious betting
FanDuel fined $350,000 by Ontario regulator over failure to report suspicious betting Joel Loynds Suswati Basu FanDuel has been hit with a CAD 350,000 ($ 252,000) penalty from the Alcohol and Gaming Commission of Ontario (AGCO). The fine comes as the Canadian arm of the sports gambling giant failed to tackle match … Continue reading FanDuel fined $350,000 by Ontario regulator over failure to report suspicious betting
Why most strategic plans fail just as often as New Year’s resolutions
January 09, 2026 Why most strategic plans fail just as often as New Year’s resolutions
The data quality paradigm shift has arrived
Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
Healthcare AI: Dangerous Mistakes, Deep Privacy Risks by Laurie Sullivan , Staff Writer, January 8, 2026 OpenAI has released a health chatbot developed with input from more than 260 physicians across 60 countries and specialties. The company wants users’ healthcare records, but assures that ChatGPT Health is intended to “support, not replace medical care,” and is not … Continue reading Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
Google just changed Gmail—and it could reshape how you use your inbox
January 08, 2026 Google just changed Gmail—and it could reshape how you use your inbox
Random Posts
7 Alternative Sites to Try Instead of LinkedIn
Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]
5 Tips to Implement Work From Home Policy in Your Company
Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence
How to Move Your Site to SSL
6 Examples Of Incredible Social Media Marketing Campaigns
Should Freelancers Limit Themselves to Just One Client?
