A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Better data starts with treating people like people
Hi, Welcome Welcome back From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct. By Jay Mandel Published on August 27, 2026 Better data can make marketing more confident without making it smarter. We capture a click, score a lead, infer … Continue reading Better data starts with treating people like people
Why the departure of OpenAI’s data center chief is not a good look
August 27, 2026 Why the departure of OpenAI’s data center chief is not a good look BY Mark Sullivan Welcome to AI Decoded, Fast Company‘s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. Sign … Continue reading Why the departure of OpenAI’s data center chief is not a good look
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix? By Mike Pastore Published on August 27, 2026 B2B demand gen player Integrate announced Wednesday it was acquiring CaliberMind, a platform that pulls together marketing and sales data and provides multi-touch attribution, … Continue reading Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Australia’s recording association bans AI-made music from charts
Australia’s recording association bans AI-made music from charts Songs using gen-AI as a support tool will still be allowed. By Anna Washenko Aug. 26, 2026 Mark Metcalfe/Getty Images The Australian Recording Industry Association announced today that any tracks wholly generated with AI will not be eligible for inclusion on the nation’s music charts. … Continue reading Australia’s recording association bans AI-made music from charts
Why the dream of ‘having it all’ is finally dead
August 27, 2026 Why the dream of ‘having it all’ is finally dead BY Sarah Fielding Ange, 32, used to have a clear idea of what “having it all” meant: a stable corporate job, a decent-size wedding, a house, and the ability to buy nice material goods every so often. But, like many young people, Ange … Continue reading Why the dream of ‘having it all’ is finally dead
Amazon is shutting down Mechanical Turk after 21 years, quietly ending the human-powered platform
August 26, 2026 Amazon is shutting down Mechanical Turk after 21 years, quietly ending the human-powered platform BY Arshi Qureshi Amazon is shutting down Mechanical Turk, or MTurk, after 21 years, ending one of the internet’s earliest marketplaces for invisible digital labor—as well as a platform that helped establish the human-data pipeline behind modern AI. The … Continue reading Amazon is shutting down Mechanical Turk after 21 years, quietly ending the human-powered platform
Navigating ‘Mind-Blowing’ New Media Challenges
Navigating ‘Mind-Blowing’ New Media Challenges by Laurie Sullivan , Staff Writer, August 26, 2026 As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO of … Continue reading Navigating ‘Mind-Blowing’ New Media Challenges
The AI governance test most marketers are missing
When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here’s how to tell. By Allen Martinez Published on August 26, 2026 Congratulations. Your audit trail worked. You can see the input, the model version, the retrieved context, the policy … Continue reading The AI governance test most marketers are missing
Paul Thomas Anderson’s forthcoming concert film is buzzword bingo for fans of indie music and movies
August 26, 2026 Paul Thomas Anderson’s forthcoming concert film is buzzword bingo for fans of indie music and movies BY María José Gutiérrez Chávez Right as awards season kicked up at the end of 2025, before Paul Thomas Anderson took home the Best Director Academy Award for One Battle After Another, he was taking in a … Continue reading Paul Thomas Anderson’s forthcoming concert film is buzzword bingo for fans of indie music and movies
Build content briefs around people, not keywords
Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it. By Amanda King Published on August 26, 2026 Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next. … Continue reading Build content briefs around people, not keywords
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