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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google Agentic AI Meets Verified Data For Finance

Hi, Welcome Welcome back Google Agentic AI Meets Verified Data For Finance by Laurie Sullivan , Staff Writer, August 25, 2026 Dun & Bradstreet (D&B) is bringing its “Commercial Graph” into “Gemini Enterprise for Financial Services” by Google Cloud via Model Context Protocol (MCP) integrations. This integration and new service from Google, announced today, introduces a … Continue reading Google Agentic AI Meets Verified Data For Finance →

The terrifying math behind your new AI workforce

Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your technology budget. By MarTechBot   Published on August 24, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading The terrifying math behind your new AI workforce →

OpenAI Served Subpoena After Pausing AI Advanced Models

OpenAI Served Subpoena After Pausing AI Advanced Models by Laurie Sullivan , Staff Writer, August 24, 2026 Alabama Attorney General Steve Marshall issued a subpoena requiring OpenAI to respond to an investigation into alleged insufficient oversight and safeguards related to recent security breaches by its AI models. The subpoena was served despite CEO Sam Altman … Continue reading OpenAI Served Subpoena After Pausing AI Advanced Models →

Run fewer incrementality tests and get more from them

Prioritize tests where uncertainty has real financial consequences, then use the results to guide decisions long after the test ends. By Tom Leonard   Published on August 24, 2026   Incrementality testing is having a moment. And for good reason. Platform attribution has obvious limitations, MMM can’t answer every tactical question, and marketers are increasingly … Continue reading Run fewer incrementality tests and get more from them →