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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google AI Finds Winter Olympics Unanswered Questions

Google AI Finds Winter Olympics Unanswered Questions by Laurie Sullivan , Staff Writer, February 6, 2026   Major brands from top-tier Olympic partners to newcomers are running ad campaigns during the 2026 Winter Olympics in Milano Cortina, with NBCUniversal reporting sold-out ad inventory. Advertisers include Alibaba, Airbnb, Coca-Cola, P&G and Samsung, among others in fashion apparel … Continue reading Google AI Finds Winter Olympics Unanswered Questions

Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions

Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions Suswati Basu     Connecticut Governor Ned Lamont is pushing to tighten oversight of prediction markets, rolling out a bill that would block anyone under 21 from using the platforms or seeing ads aimed at them. The proposal lands as state regulators are already … Continue reading Lamont bill targets prediction markets after Connecticut sports wagering enforcement actions

How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays

How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays