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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec

Mergers and Acquisitions

Hi, Welcome Welcome back Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec Rachael Davies     Merkur Group has expanded its partnership with electronic table game developer Spintec to acquire a “significant stake” in the company. After initially investing back in 2019, Merkur Group has now acquired what it describes as “a … Continue reading Merkur Group has acquired a ‘significant stake’ in ETG developer Spintec →

Netflix went down for some viewers after Stranger Things premiered

Streaming Services

  Netflix went down for some viewers after Stranger Things premiered The first four episodes of Stranger Things season 5 caused issues for thousands of viewers. Mariella Moon UpdatedThu, November 27, 2025   Stranger Things season 5 (Netflix) Netflix has crashed for what seemed to be thousands of viewers after the first four episodes of … Continue reading Netflix went down for some viewers after Stranger Things premiered →

Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

eCommerce Metrics

AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025   Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins →

How to stop AI decisions from repeating human biases

AI Disruption Trends

When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025   AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases →

Bally’s approved to take control of The Star by the end of this week

Mergers and Acquisitions

Bally’s approved to take control of The Star by the end of this week Suswati Basu     The Star Entertainment Group has been working with Bally’s Corporation to allow the gaming giant to take over the struggling business by the end of November. After a substantial wait for the red tape of regulatory approvals … Continue reading Bally’s approved to take control of The Star by the end of this week →

Is your martech evaluation process still stuck in a pre-AI world?

Marketing AI

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025   Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world? →

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