A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Gambling is reshaping video games, time, money and attention in 2026, report says
Gambling is reshaping video games, time, money and attention in 2026, report says Suswati Basu For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come … Continue reading Gambling is reshaping video games, time, money and attention in 2026, report says
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe February 20, 2026 The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support
How to prepare for a market crash
February 21, 2026 How to prepare for a market crash BY Emily Guy Birken How are you feeling about the stock market these days? Depending on who you talk to, the American economy is either poised to soar into the stratosphere or fall off a cliff. As the current administration has been delighted to point out, … Continue reading How to prepare for a market crash
Ari Borod joins Polymarket after legal fight with Fanatics over noncompete
Ari Borod joins Polymarket after legal fight with Fanatics over noncompete Suswati Basu Aron Borod, also known as Ari, is now officially at Polymarket, and the once-sealed court fight over his departure from Fanatics is coming into sharper focus. On Thursday (February 19), Polymarket confirmed it had brought Borod on board as president … Continue reading Ari Borod joins Polymarket after legal fight with Fanatics over noncompete
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. By Susan Ferrari February 20, 2026 We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and … Continue reading How AI eliminates marketing’s execution constraints
How to know if an AirTag is tracking you
How to know if an AirTag is tracking you Unwanted tracking alerts can let you know if an AirTag that’s not yours has been hanging around you for too long. Georgie Peru Sat, February 21, 2026 AirTag (Engadget) Apple’s AirTag is designed to help people keep track of personal belongings like keys, bags … Continue reading How to know if an AirTag is tracking you
How to build context-aware customer experiences
At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams. By MarTechBot March 11, 2026 Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a … Continue reading How to build context-aware customer experiences
Sam Altman thinks AI is being unduly blamed for layoffs
February 20, 2026 Sam Altman thinks AI is being unduly blamed for layoffs BY Pavithra Mohan As major employers have slashed jobs over the past year, many have cited artificial intelligence or automation to justify the cuts. AI was referenced in nearly 55,000 layoffs in 2025, according to outplacement firm Challenger, Gray & Christmas—and the … Continue reading Sam Altman thinks AI is being unduly blamed for layoffs
Consumer Curiosity Becomes Performance Metric
The New Performance Metric: Curiosity by Laurie Sullivan , Staff Writer, February 20, 2026 While the media buy of a Super Bowl ad typically starts at $8 million, a full campaign could cost anywhere between $16 million and $29 million to create. Ads tell consumers so much about a brand, but analyzing Google search data … Continue reading Consumer Curiosity Becomes Performance Metric
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you? By Tyler Samani-Sprunk February 20, 2026 The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally … Continue reading The HubSpot updates you don’t want to miss from January 2026
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