A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How a customer-centric B2B journey breaks the funnel model
Hi, Welcome Welcome back Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up. MarTechBot on December 1, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading How a customer-centric B2B journey breaks the funnel model
3 lessons for leading through uncertainty
December 01, 2025 3 lessons for leading through uncertainty
Mikki Mase blasts Dana White for denying ties and calling him cheater
Mikki Mase blasts Dana White for denying ties and calling him cheater Suswati Basu Mikki Mase, a well-known face in the gambling world with a $ 43.5 million fortune, has hit back at a recent social shun from UFC’s Dana White. White, in recent media coverage, has allegedly denied any connection to Mase … Continue reading Mikki Mase blasts Dana White for denying ties and calling him cheater
What happens when no one clicks anymore
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead. James Allen on December 1, 2025 ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, … Continue reading What happens when no one clicks anymore
Most teenagers dislike today’s news media and journalists
December 01, 2025 Most teenagers dislike today’s news media and journalists
AI is turning personalization into a two-way conversation
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
The key to high-performing teams isn’t more talent or perfect leaders
December 01, 2025 The key to high-performing teams isn’t more talent or perfect leaders
You can learn to be a better listener. Here’s how
December 01, 2025 You can learn to be a better listener. Here’s how
PointsBet updates on new controlling shareholder MIXI
PointsBet updates on new controlling shareholder MIXI Sophie Atkinson The chairman of the bookmaker PointsBet Holdings has welcomed the new controlling shareholder, MIXI, as it provides an update at the annual general meeting. Within the meeting, Mr Brett Paton explained how this past year “has been one of significant transition and strategic reshaping” … Continue reading PointsBet updates on new controlling shareholder MIXI
This fully functional Lego Game Boy is all I want for Christmas
November 28, 2025 This fully functional Lego Game Boy is all I want for Christmas
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