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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Creating meaningful moments across the customer journey

Personalization fails when it feels like surveillance. At the May MarTech Conference, we discussed building trust throughout the customer journey. By MarTechBot Published on May 8, 2026   At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line … Continue reading Creating meaningful moments across the customer journey

‘You are my business coach’: More workers use AI for career advice

May 08, 2026 ‘You are my business coach’: More workers use AI for career advice BY Jessica Klein When communications worker Suzanne Selkow decided to open her own consulting practice, she realized that going solo meant fewer opportunities to “turn to a colleague for a gut check,” she says.  Knowing herself to get bogged down in … Continue reading ‘You are my business coach’: More workers use AI for career advice

Confederated Salish and Kootenai Tribes open 400 Horses Casino in Montana

Confederated Salish and Kootenai Tribes open 400 Horses Casino in Montana Paul McNally     The Indian Gaming Association joined the Confederated Salish and Kootenai Tribes, along with S&K Gaming, on May 5 to celebrate the opening of 400 Horses Casino in Polson, Montana. Tribal officials called the project a major investment in the region … Continue reading Confederated Salish and Kootenai Tribes open 400 Horses Casino in Montana