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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Polymarket launches real estate and housing prediction markets onto platform via Parcl

Housing Market

Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson   Suswati Basu     Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl →

The U.K. just banned junk food ads before 9 p.m. and across the internet

Advertisement Under Legal

January 05, 2026 The U.K. just banned junk food ads before 9 p.m. and across the internet span>span]:whitespace-nowrap”>For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone … Continue reading The U.K. just banned junk food ads before 9 p.m. and across the internet →

The case for and against CTV in 2026 B2B marketing budgets

CTV Advertisement

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. Sean Nowlin on January 5, 2026   I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as … Continue reading The case for and against CTV in 2026 B2B marketing budgets →

Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi

Politics and Corruption

Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi Rachael Davies   Suswati Basu     More assets belonging to Chinese-Cambodian businessman Chen Zhi have reportedly been seized in the wake of an investigation into gambling fraud, money laundering and ‘pig butchering’ scams. According to the South China Morning Post, Hong Kong … Continue reading Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi →

Omnicom’s mega-merger doubles down on media — at creativity’s expense

Omni-Channel

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026   The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion.  … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense →

Sri Lanka increases casino entrance and gross collection levies for 2026

Casino Business

Sri Lanka increases casino entrance and gross collection levies for 2026 Rachael Davies   Suswati Basu     Sri Lanka has increased its casino entrance and gross collection levies for 2026, issuing a formal notice to operators and businesses. A formal notice from the Inland Revenue Department to casino operators and betting and gaming businesses … Continue reading Sri Lanka increases casino entrance and gross collection levies for 2026 →

Is loot box regulation keeping pace with legal and societal risks?

Regulations

Is loot box regulation keeping pace with legal and societal risks? Suswati Basu     It’s a question increasingly asked by regulators, researchers, and the guardians of vulnerable players, and one that’s becoming harder for the games industry to ignore. To understand why loot boxes are testing their legally set limits and, at times, crossing … Continue reading Is loot box regulation keeping pace with legal and societal risks? →

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