A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The 3 reasons why VCs invest: Faith, opportunity, or evidence
April 12, 2026 The 3 reasons why VCs invest: Faith, opportunity, or evidence BY Leslie Feinzaig I have spent the better part of a decade helping thousands of first-time founders raise their first round of outside capital, and evaluating thousands more for investment. In all of these data points, I found a pattern that explains every … Continue reading The 3 reasons why VCs invest: Faith, opportunity, or evidence
CFTC’s unprecedented lawsuits set up Supreme Court showdown over prediction markets
CFTC’s unprecedented lawsuits set up Supreme Court showdown over prediction markets Suswati Basu “It’s not a slam dunk at all.” A blunt assessment from former Commodity Futures Trading Commission Special Counsel Peter Sanchez Guarda cuts through the noise around an intensifying legal fight that could redraw the line between finance and gambling in … Continue reading CFTC’s unprecedented lawsuits set up Supreme Court showdown over prediction markets
The first European country to get Tesla’s Full Self-Driving Supervised will be the Netherlands
The first European country to get Tesla’s Full Self-Driving Supervised will be the Netherlands The Netherlands’ auto regulatory agency, RDW, granted the approval to Tesla’s assisted driving system. By Jackson Chen April 11, 2026 Tesla Tesla’s Full Self-Driving (Supervised) is ready to make its European debut, and it’s starting with the Netherlands. According to Tesla … Continue reading The first European country to get Tesla’s Full Self-Driving Supervised will be the Netherlands
Workplaces are pushing out working mothers—and paying the cost
April 12, 2026 Workplaces are pushing out working mothers—and paying the cost BY Kris Ann Valdez Dr. Anne Welsh had her dream job as a clinical psychologist at Harvard University Health Services, working with undergraduate and graduate students. But in 2011, while pregnant with her second child and raising a toddler at home, she decided that … Continue reading Workplaces are pushing out working mothers—and paying the cost
Tennessee advances felony bill targeting prediction market manipulation amid legal fights
Tennessee advances felony bill targeting prediction market manipulation amid legal fights Suswati Basu Tennessee lawmakers are pushing ahead with legislation that would make it a felony to try to sway the outcome of events tied to prediction market conduct when money is on the line. The state Senate signed off on Senate Bill … Continue reading Tennessee advances felony bill targeting prediction market manipulation amid legal fights
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. By Ed Poppe Published on April 10, 2026 Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together … Continue reading A 6-step AI workflow for building better seasonal campaigns
Minnesota lawmakers push felony ban on prediction market betting platforms
Minnesota lawmakers push felony ban on prediction market betting platforms Suswati Basu Minnesota lawmakers from both parties are moving ahead with a bill that would outlaw most forms of betting on prediction markets, adding steep criminal penalties for companies and individuals tied to the fast-growing space. Originally filed on March 17, Senate Bill … Continue reading Minnesota lawmakers push felony ban on prediction market betting platforms
Take some tips from ‘hypermilers’ to maximize fuel efficiency
April 11, 2026 Take some tips from ‘hypermilers’ to maximize fuel efficiency BY Emily Guy Birken Filling up your gas tank didn’t always require a second mortgage. But since the onset of the war in Iran, global oil prices have soared–and we’re the ones paying for it at the gas station. And nobody knows this better … Continue reading Take some tips from ‘hypermilers’ to maximize fuel efficiency
Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
Harrah’s Oklahoma opens as Caesars enters state with new casino
Harrah’s Oklahoma opens as Caesars enters state with new casino Suswati Basu Harrah’s Oklahoma is now open in Chandler, making this Caesars Entertainment’s first managed casino in the state and adding a new gaming destination through its partnership with the Iowa Tribe of Oklahoma. The doors officially opened Thursday (April 9) with a … Continue reading Harrah’s Oklahoma opens as Caesars enters state with new casino