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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

CFTC issues no-action letters to four prediction markets

Marketing Predictions

CFTC issues no-action letters to four prediction markets Joel Loynds   Suswati Basu     The Commodities Futures Trading Commission (CFTC) has issued no-action letters to four different prediction markets. In a public announcement, the CFTC said it would give the all clear for “swap data reporting and recordkeeping regulations in response to requests from … Continue reading CFTC issues no-action letters to four prediction markets →

How a Competitor Analysis Tool Can Elevate Your Marketing Strategy

Marketing Strategy

How a Competitor Analysis Tool Can Elevate Your Marketing Strategy Deanna Ritchie     Understanding what your competitors are doing is no longer optional; it’s essential. With a strong competitor analysis tool, brands can discover valuable insights to refine their strategy, strengthen market positioning, and boost ROI. By examining competitors’ digital footprints, businesses can find … Continue reading How a Competitor Analysis Tool Can Elevate Your Marketing Strategy →

How to speed up AI adoption and turn hype into results

AI Adoption

AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025   Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results →

IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance

Technology Labs

The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. Constantine von Hoffman on December 11, 2025   The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring … Continue reading IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance →

In a season of giving, smart leaders are giving forward

Leadership Skills

December 11, 2025 In a season of giving, smart leaders are giving forward span>span]:whitespace-nowrap”>  Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, … Continue reading In a season of giving, smart leaders are giving forward →

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