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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Airbnb is testing out AI search with a ‘small percentage’ of users

  Airbnb is testing out AI search with a ‘small percentage’ of users Beyond improving search, Airbnb wants to lean heavily into artificial intelligence to help users with with booking, managing listings and customer service. Jackson Chen Sat, February 14, 2026 Airbnb Airbnb plans to double down on artificial intelligence to improve its user experience … Continue reading Airbnb is testing out AI search with a ‘small percentage’ of users

DraftKings announces plans to launch market-making arm for predictions sector

DraftKings announces plans to launch market-making arm for predictions sector Rachael Davies   Suswati Basu     Building on its pivot into prediction markets, gambling giant DraftKings has confirmed it will launch a market-making arm in the new sector. DraftKings has made its focus on prediction markets moving forward clear in a letter to its … Continue reading DraftKings announces plans to launch market-making arm for predictions sector

Navigating identity in a cookieless, compliant world

At the March MarTech Conference, we discussed how the end of cookies is a chance to trade ‘creepy’ tracking for real trust. By MarTechBot     The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your … Continue reading Navigating identity in a cookieless, compliant world

The AI era needs strategists grounded in expertise and guided by context

Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. By Domenic Venuto   February 13, 2026 As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity … Continue reading The AI era needs strategists grounded in expertise and guided by context