Victoria Taylor — March 26, 2020 
By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We live in a fast-paced world where people want to be entertained, share, and learn more than ever before, with video, it’s possible.
About 72% of customers would instead learn about a product or service by way of video. More customers want to see more video content from brands.
If you’re thinking about what kind of content you should add to your next digital or social media marketing campaign for your B2C (Business to Customer) business, consider adding video content.
Here are ten amazing B2C video marketing tips you have to try if you plan to drive more traffic and help to nurture leads.
1. B2C Video Marketing Tip: Share Your Brand
First you’ll need to create a video that (re)introduces you to your ideal customer audience.
Buffer
Sharing your brand story answers the customer’s questions of ” who are you, and why should I be interested in doing business with you?”
Around 81% of people perform online research before making a large purchase. Don’t it is for granted that the people who find your business know that you have the solution to their problem?
It’s time to tell your story to the world and introduce who you are and what you do. Sprout Social found that 64% of consumers want brands to connect with them. When customers feel connected to brands they spend more, more than half of consumers (57%) will increase their spending with that brand, and 76% will buy from them over a competitor.
If you don’t share and connect with your customers, they’ll find someone else who will do it.
2. B2C Video Marketing Tip: Post Customer Review Videos
Did you know that 83% of customers don’t trust advertising, that’s because they trust customer review more!
Customer reviews can help to boost your online presence and sales. Around 72% of customers won’t take action until they read reviews.
Take a page from NYX Cosmetics; they regularly post beauty influencers (influencers they partner with and customers who create great content) on their social media profiles for customers to see.
NYX Cosmetics
Take the time to do some social media listening to see what customers are saying or posting about your brand online. This could be using a hashtag or tools like Mention. You might find a few gems to repost on your platforms.
3. B2C Video Marketing Tip: Create Employee Highlights
Next to storytelling and sharing your brand, you can also share the people who have been building the brand. This could be top employees, managers, or CEO. Sharing company culture reinforces the value and efforts your services and products can provide your ideal buyers.
Xinja
Sharing employees on social media also helps to attract new employees who might be interested in working for you in the future.
4. B2C Video Marketing Tip: Create Stunning Product Videos
HubSpot found that social media posts with video have 48% more views. Showing your social media platforms with video content can help to grow sales along the way.
When you’re creating product videos, don’t tell, show. It would help if you took it from a lifestyle angle. This connects better with shoppers so they can see your product incorporated into their lifestyle or needs. For example, GoPro has a large library of product videos across all their online platforms. Each product video shows you what’s new and how this product helps to improve their life.
GoPro
5. B2C Video Marketing Tip: Create Easy to Follow How-to Videos
Ask Your Target Market’s report found that 59% of people are interested in DIY content and 44% seek out DIY and How-To content on social media specifically. People are actively searching for videos on products they love or would like to buy.
When you create branded how-to or DIY videos with your products, you give customers the information they need to use your products effectively and to build confidence before and after product purchases. Knowing that step by step instructions are available 24/7 without relying on customer service allows customers to understand and purchase confidently.
Kopari Beauty
6. B2C Video Marketing Tip: Promote Seasonal/Holiday Campaigns with Videos
During the holidays, your customers are flooded with sales, discounts, and new products they should add to their wishlist. They are constantly bombarded with content trying to grab their attention.
Video content allows you to stand above the noise and grab attention effortlessly. After all, around 64% of consumers will make a purchase after watching branded videos on social platforms.
If you’re going to create videos for seasonal or holiday Facebook is the most effective platform for brands” holiday marketing effort. Facebook video engagement stats show that, at 6.01%, video post score above other categories like photo posts (4.81%), link posts (3.36%), and status posts (2.21%).
Old Navy
7. B2C Video Marketing Tip: Create Sales & Discount Videos/GIFs
Have a big sale coming up, create some video content for engagement and ads. Get your message across quickly and effectively with a quick video. According to Wistia, videos that are up to two minutes long get the most engagement. Which explains why people spend an average 2.6x more time on pages with video compared to those without video content.
Turbo Tax
8. B2C Video Marketing Tip: Create Influencer Highlight Videos
Around 89% say ROI from influencer marketing is comparable to or better than other marketing channels. Influencer marketing is partnering or purchases services from an influencer to share your product with their audience to encourage sales.
TopShop Partners with Tan France
Thinking about working with an influencer, but not sure how to start?
9. B2C Video Marketing Tip: Push and Promote Unboxing Videos
Unboxing and haul videos are another form of influencer/brand marketing. Mainly found on Youtube, after all Over 90,000 people type ‘unboxing’ into YouTube every month, and they are almost 40 unboxing videos with over 10 million views.
An unboxing video is done when a person opens a package with a product in it, and reviews or uses the product.
Kelly Strack Unboxing Video
Consumers watch unboxing videos to find trustworthy information about products they intend to buy. It all starts with creating a PR box or package of your best products and sending them to select influencers or asking them for an honest review. Videos like this exceed customer reviews because your followers get to see influencers they admire use and endorse your products.
10. B2C Video Marketing Tip: Show Off Your Brand Collaborations with Videos
Brand collaboration is when two or more brands come together to combine creative or marketing efforts to boost sales.
Take a page from Forever21. They collaborate with other fashion brands and designs every season. And with every collaboration, they release content and videos to let their customers know about their new exciting content.
DC Comics X F21
Summary
Now that you’ve got a good idea about what kind of marketing tips and ideas you use for your B2C company, it’s time to consider optimizing your videos. You can optimize your videos with SEO, Checking your ROI, and automating your marketing to maximize your video marketing efforts.
Here’s a quick recap of these 10 amazing B2C video marketing tips to help you increase sales:
- Share Your Brand’s Story
- Post Customer Review Videos
- Create Employee Highlights
- Create Stunning Product Videos
- Create Easy to Follow How-to Videos
- Promote Seasonal/Holiday Campaigns with Videos
- Create Sales & Discount Videos/GIFs
- Create Influencer Highlight Videos
- Push and Promote Unboxing Videos
- Show Off Your Brand Collaborations with Videos
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- 9 Surprising Ways You Can Use YouTube for Influencer Marketing
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