Christa Tuttle January 1, 2021 
Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. When creating a social media strategy and content for Twitter, there are certain things to keep in mind to achieve established organization goals.
To help guide your tweets for your organization, here are several marketing tips and tricks that will help you maximize the impact of each tweet.
1. Hashtags
Hashtags are a great way for users to find tweets on specific topics. Tweets with hashtags get twice the amount of engagement than tweets without. It’s important to not overuse hashtags. Only hashtag common searches, trends and/or topics that are applicable to your industry or to the content you are posting about.
2. Characters
Twitter’s character limit is 280 characters, but the most effective tweets are around 100 characters. This might short in length, but to grab the attention of your audience, it’s ideal to keep it short and to the point. If you find that your average character count for a tweet is 150-160 and you are still achieving set goals for engagement rate, then do what works best for your organization.
3. Shortened URL’s
Shortening URL’s are important for many reasons. If a link to a piece of third-party content you are sharing is lengthy, and may even be multiple lines, creating a shorter URL makes the tweet flow better for your audience. Tools such as Bit.ly shorten URL’s and also tracks the number of clicks which can be useful when tracking social media engagement rates.
4. Visuals
Use images or other visuals as much as possible. Content that contains an image gets 94% more views than a post without an image or other visual. Most often, third-party content that is shared comes pre-populated with the image from the blog or article, but if you are sharing your own content, include an image that is relevant to the content topic.
5. Call-to-Actions
Call-to-actions (CTA’s) are key words in a tweet that let your viewer know what you want them to do. Use words like, “Click here,” “Learn more” and other action words to guide them. You don’t want to force a CTA if it doesn’t flow with what you are tweeting about. Sometimes your post can easily segue into what you are sharing without including a CTA.
6. Quote Tweet
Twitter has a built-in function called “Quote Tweet.” This allows you to retweet, share, something and include a caption or comment as well. Quoting a tweet is an ideal function to use when you find a tweet that is worth sharing to your followers, but you also want to include your own thoughts. When quoting tweets, ensure that it is something your followers would be interested in seeing.
7. Timing
When you tweet is an essential component of a social media strategy. User activity can vary depending on what day of the week it is and what time of the day it is. Throughout the week, there are certain times when users are more active than not and it is ideal to post when users are most active as they have a higher likelihood of seeing your content.
8. Mentions
When sharing a piece of third-party content, tagging, or mentioning, the author gives them credits and can also grab the attention of your audience. If a user sees that your organization shared an article by a popular company with a relevant topic, they are more inclined to engage with your tweet. Mentioning the author of the content also notifies that user. If they retweet or like your content, it boosts the reach of your post.
9. Polls
Polls are a creative way to engage with your followers. If you are looking for insight on a question about something or are interested in hearing thoughts on something specific, a poll is a perfect thing to include in a tweet. Getting feedback directly from your followers can drive strategy on a campaign or strategy.
10. Scheduling
Stopping the flow of your day to post on social media isn’t reasonable for many. Instead, scheduling tweets can save time and stress when executing your social media plan. Twitter has a scheduling function that can be easy to utilize if you have a few posts to schedule that day. Tools such as Hootsuite and Buffer offer more functionalities and analytics if you are aiming to schedule a large number of tweets at once. These tools can be helpful if you like to schedule tweets a week or so previous to when they will be posted.
These are all important tips to keep in mind when executing your B2B organization’s social media strategy. Learning what works for your team when tweeting can be useful when moving forward with social content creation.
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