Jeff Pulvino — October 18, 2018 — October 18, 2018
When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, increased web traffic improves your overall brand recognition.
In today’s post, we will take a look at the 10 quickest ways to increase website traffic. You can do each one in an hour or two of preparation.
Increase Website Traffic: 10 Easy Strategies That Work
Create Compelling Content
Never underestimate the power of a well-prepared content. Well-written and presented content can endear customers to your brand.
There are many ways to produce content. You can present it through an online course where you can provide solutions to common problems, with features and benefits that your users can easily grasp. You can also create videos or record podcasts. With whatever type of content you produce, be sure to include a call to action (CTA) with a link back to your website.
On the other hand, creating a detailed content marketing plan allows you to develop strategies that go beyond content creation. It gives you a bird’s eye view of where your content is going.
Get Social
Publishing high-quality content is not enough. If you want people to find your content and share it with their networks, you have to tap into social media. One of the most cost-effective marketing tactics to maximize your exposure is through social media.
However, be extra careful where your messages are getting out. Just because you can share them on every channel there is, does not mean that you should. You have to customize the content you distribute on each channel. Think about what messages are suitable for each platform. Then create a message that will resonate with that specific audience.
Furthermore, pay extra attention to your social media posts scheduling. By sharing your posts on the right day and time, you can boost your traffic by 192%. But first, study your analytics before you decide when is the best time to share your post.
Once you have determined the perfect day and time for your posts to go out, make sure you stick to it. Consistency is key to succeeding in social media. From your schedule to your content, you have to be consistent so you can target the right people at the right time. Imagine what could happen if every one of your posts is read and shared.
Send Newsletters
Email is not dead! Email marketing remains one of the best communication modes for businesses and customers. Not to mention, it is also one of the most profitable means of marketing. With every newsletter you send, you display your brand to your target audience. You also build value when you send out valuable content on a regular basis.
Email marketing is also a surefire way to expose your website to your target audience and increase website traffic. So make sure to provide useful information and links to pages on your website where people can learn more, including your blog posts and landing pages.
Craft Attention-Grabbing Topics
A great blog post starts with choosing a topic that is relevant and interesting to your readers. Every section of the blog post, from the headline to the conclusion, should revolve around the topic you decide to write about. Once you have selected a topic, create a catchy headline. Without a great headline, even the highest quality article will go unread.
Make sure to put careful thought into your headlines for blogs posts and emails. These heavily influence whether your readers will read through your article or not. Well-written headlines that are spaced out throughout your article serve as visual markers that give the reader a preview of what is coming up within the content, encouraging them to continue reading.
Content Optimization
If your website content and blog posts are not optimized, you will struggle to make it to the first page of search engine results. This limits your brand exposure and ultimately hinders your chances of getting quality visitors that might convert to paying customers.
Proper content optimization will get your content in front of your target audience by getting you higher up in the search results. The higher your ranking, the more visitors you bring in. Think about the last time you searched something online, did you bother clicking through to the second or even third page of results, or pick something from the first page? That is why it is so important to work on your optimization. Remember, great content will not help you if no one can find it!
List Your Business
Another proven way to increase website traffic is by listing your business or website in online directories. More than just a digital version of the Yellow Pages, online directories are comprehensive platforms that allow web users to identify, learn about, and reach out to businesses relevant to them.
While they are massive, online business directories have advanced filtering and suggesting capabilities. They can also connect your business to the people searching for products or services you are offering.
Do Guest Blogging
Traffic is the lifeblood of any website. Something as simple as a guest blog can potentially translate into sales if done correctly. Look for blogs who are not direct competitors but whose niches relate to yours. For instance, if you create online marketing courses, you could write a guest post for a website designer or a content writer.
Most blogs that accept guest posts allow their contributors to share a link to their own site, which helps your overall SEO ranking and brand exposure.
Invite Guest Bloggers
Guest blogging is a two-way street. It is not only about you posting content to other blogs. It is also about inviting other bloggers to share their expertise on your own site. When outside authorities get inside your website, not only are your experience and knowledge complemented, you also open your doors to a bigger audience. This means greater visibility and interaction.
Inviting guest bloggers is an exciting way to increase website traffic. If this is something you want to pursue, we suggest that you start by establishing clear submission guidelines, then advertise your willingness to accept guest authors on your website or on social media.
Maximize Internal Links
When developing content for your website or blog, be sure to keep an eye out for opportunities for internal links. Not only is this a good SEO practice, it is also considered the cornerstone for how you can increase website traffic.
As with any strategy, keep your audience in mind. If you find a good opportunity to add a link to another article in your content, then do it. If you see a great place to promote a product, go for it. Just make sure to avoid excessive self-promotion; your readers are smart enough to notice it.
Perfect Your Website
You cannot perfect your website in an hour, but you can certainly set aside an hour or two to begin the process of improving your site. Building a website is not easy. Nobody can set up a fully functional website in a day. There is no such thing as a perfect website, either. But there are surely quite a few effective methods for creating a website that every single one of your visitor will love to use.
Generally, it begins by setting smart goals. Ask yourself why you need a website. It could be because you want to gain more leads, increase brand awareness or boost sales. It also pays to hire a few experts who could maintain the technicalities of the site, run effective SEO strategies, develop high-quality web design and graphics, and produce error-free content. When everything is all in place, that’s the time maintaining your website becomes hassle-free.
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