Kinga Edwards October 22, 2021 You are probably reading this post because you want to make your landing page convert more. You are in luck, because there are many elements that you can include on your landing page that will help your conversion rate skyrocket! We have put together a list of 10 tactics that we think will work best for most businesses. If you implement these into your next landing page design, I am confident that they will increase conversions and lead to profits!
#1 Choose a landing page template that matches your business and industry
The first element on our list is probably one of the most important. In order for you to make sure that your conversion rate skyrockets, it’s vital that you choose a landing page design or template that fits with what people expect from companies in your industry. For example, there are landing page templates that have been built specifically for companies in the travel industry. You wouldn’t want to choose a template designed for an eCommerce store if your business is related to travel!
#2 Include an attractive headline with a clear, concise value proposition
The headline is one of the most important elements on your landing page. This will be what draws in potential leads and motivates them to take action! Make sure that it’s an attractive, eye-catching headline that quickly communicates whether or not they should keep reading. You also want to make sure that you include a value proposition that tells visitors exactly what makes your company better than other companies out there (in a very concise way).
#3 Add social media icons to encourage visitors to share the page on their networks
Social media is a powerful tool that can give you access to millions of customers, but only if they are able to find your content. The best way for this to happen is by including social sharing buttons on your landing page so that visitors know exactly where their connections will be able to see the information. With this kind of extra social media promotion, it can be easier to send traffic from your LP to your social media channels – and other way round.
#4 Create a short video form to introduce your product or service
Video is a very powerful tool that you should definitely take advantage of. Not only does it make for an interesting and engaging blog post, but if done correctly, can also convince potential customers to purchase from you! It’s important that you use this medium to create a video form that introduces what your company has to offer. For example, if you were creating a landing page for web design services, the video would need to be about why someone needs website design in order to get them excited enough about working with you!
#5 Showcase testimonials from satisfied customers
Testimonials are a great way to show potential customers that other people have already purchased from you and were happy with the results. If they see testimonials, it’s much more likely for them to feel comfortable making a purchase themselves!
You want your visitors to trust what you say on your landing page so make sure that any testimonials come directly from satisfied customers – do not just copy and paste generic words onto your website without giving credit where it is due! For example, at one point we had someone try adding our logo into their testimonial in order to trick us into thinking that we created content ourselves (we didn’t and it didn’t work).
#6 Include a strong CTA button that stands out from the rest of the page
The call to action button is one of the most important elements on your landing page. This will be what drives visitors to take action and ultimately, make a purchase! Make sure that you use contrasting colors for these buttons so that they stand out from everything else going on around them – this way it’s much easier for people to notice!
You can use words like “submit” or another wording that makes it very clear what the visitor should do. You also want to make sure that you are using action verbs whenever possible so people feel inspired by your landing page!
The call to action button is one of the most important elements on your landing page. This will be what drives visitors to take action and ultimately, make a purchase! Make sure that you use contrasting colors for these buttons so that they stand out from everything else going on around them – this way it’s much easier for people to notice!
#7 Add descriptive text for every form field to reduce friction on your visitors
When you’re asking for personal information, it’s important to make sure that your visitors know exactly what they should enter into the fields. If someone is hesitant about entering their phone number or email address because they don’t understand why this is necessary, then there is a good chance that they will simply leave before even submitting!
This means adding descriptive text to every form field that tells your visitors exactly what they should enter. For example, if you’re collecting a phone number for someone’s contact information, make sure the text reads “Please include your phone number in case we need to get in touch with you.” This will reduce friction and increase conversions!
#8 Don’t use any distracting background images or colors
Your background image and color scheme is such an important part of your landing page because it will be what determines how people feel when they arrive. If you have a beautiful photo or interesting graphic that brings to life the feeling you’re trying to get across, then by all means use this! However, if your design simply distracts from the content and is not clear, then you might want to rethink your color choice.
It is important that the background image or color does not distract from the content of your landing page because this will decrease conversions! Make sure that there are no bright colors or images behind different sections so people know exactly where they’re supposed to focus their attention when reading through everything.
#9 Make sure everything loads quickly so visitors don’t get frustrated with waiting time
When it comes to increasing conversions, you want to make sure that your landing page is as perfect as possible before launching. One of the biggest issues people have with websites is slow loading times – if someone has to wait around for a minute or more just for everything on their screen to load, then they are likely going to exit out and look elsewhere.
Your visitors will become frustrated and leave if they have to wait around for your landing page to load. Make sure that everything is optimized so it loads very quickly!
#10 Add a contact option (email, live chat, form) in a very noticeable location
For the most part, people will be comfortable enough with your landing page that they won’t need much assistance. However, if someone does have an issue or question about something on your site, then you want to make sure that it’s extremely easy for them to get in touch!
One of the best ways to do this is by adding a contact option in a very noticeable location – ideally, your footer. This way, you are making it as easy as possible for people to reach out if they need or want something!
Adding live chat support can give customers the help that they need quickly and easily so make sure yours is up and running before launch. And when in doubt, they always have a place to contact you directly!
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