Leigh Kellner
Want to know the latest in video and visual commerce? We’ve got your back. In our newest edition of our annual Video Statistics: The Marketer’s Summary report, we’ve compiled the best of the best video statistics from all around the web.
Here’s a quick snapshot of some of the stats that I thought were most interesting:
- 96% of shoppers find videos helpful when making purchase decisions online.
- Video viewers on e-commerce sites are 1.6x more likely to buy than non-viewers. That’s a lot of extra sales!
- According to Cisco, video will represent 79% of global web traffic by 2018.
- What happens in just one minute? 300 hours of video are uploaded to YouTube, and 323 days of video are viewed on Facebook.
- There’s science behind why video and visual commerce works. The brain processes visuals 60,000x faster than text.
- Mobile video traffic will grow 14x by 2018. And smartphones and tablets already account for over a quarter of all online video viewing!
- 74% of B2C marketers and 92% of B2B marketers use video as a part of their marketing efforts.
- The majority of social media video sharing occurs on Facebook (59%). Twitter and Google+ are the next, albeit distant followers, making up 14% and 9% of sharing respectively.
- Video goes beyond making the sale: 93% of shoppers find video helpful for instructions after a purchase. Your customers look to video for support too!
- In online advertising, rich media ads are significantly more engaging. Rich media ads hit engagement rates of 16.85%, compared with 2.14% engagement rates for standard banners and 1.62% for mobile.
And that’s just the start! If you’re hungry for more, be sure to check out the eBook. You’ll definitely want these video proof points in your arsenal!
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