Irina Weber July 4, 2021 How do you stay on top of your social marketing tasks? From creating and scheduling content to analytics, it can be difficult to imagine how many jobs social media marketers have to complete every day.
If you want to level up your social media marketing game, you need to invest in the right tools for this job. Fortunately, there are a lot of effective social media tools available on the market to help. These tools can help you manage and optimize your social media posts, measure the effectiveness of your campaigns, get actionable insights to improve your online presence, and reach the right audiences at the right time.
Here are 10 of the best social media marketing tools to transform your skills:
Finteza offers an advanced analytics system with a huge focus on conversion optimization that provides detailed information on your social media campaigns. The tool monitors different levels of the health of traffic to your site from all channels. Finteza sorts all your traffic from social media automatically.
You can see which pages attract more clicks from Twitter, Facebook, or YouTube, which channels send traffic that converts, and how you can replicate this success. The tool also shows details such as site traffic and site errors.
Finteza also builds conversion funnels to better understand how social media users are intersecting with your site and show the steps from coming visitors to your website and converting them into loyal customers. On top of all, you can use the retargeting option to re-engage your users and show targeted content to customers who have previously had an experience with your brand.
2. SE Ranking
SE Ranking is an all-inclusive SEO platform for social media marketers that helps you control your social media communications with scheduled publishing and monitoring tools. The tool includes a good social media management tool that allows you not only to increase your social media rankings and engagement but also auto-post social media content to your social channels.
The tool monitors Facebook and Twitter analytics and shows the best time and the type of content to engage with your audience. The best thing about it is that you don’t need to shift from Facebook to Twitter or from one account to another one while you manage different accounts. It is easy to use and analyze as all your data is stored in one place.
3. Crello
Crello is a free and simple graphic design tool that helps you create engaging designs for social media. Whether you’re creating a Facebook page, a YouTube channel, an Instagram story, or any other type of online content, Crello is packed full of templates and design ideas to fit your projects.
The other great thing about the tool is that you can save all your graphics in your account using the tab “My designs”. This is done automatically while you’re creating and you can create your designs in advance to post on social media. The tool also comes with video and text-based tutorials.
4. Visme
Visme is an all-in-one visual content creation tool for marketers to create stunning presentations, images, animations, banners, and infographics within minutes. The tool offers a variety of templates, stock photos, videos, icons, and shapes for your social media content. You can also embed third-party content like YouTube videos, quizzes, forms, or surveys.
One of the beauties of working with Visme is its ability to make any element interactive for your projects. As Visme is cloud-based, you can download and publish your designs in different formats. You can also access detailed statistics of views and visits to your projects in one place. That is great because you can get a clear picture of your engagement levels, especially when users decide to embed or share your content on their own websites.
5. Awario
Awario is one of the most popular social media listening tools that covers the major social media platforms, monitors the Internet for mentions of specific keywords, and collects them in one simple dashboard. The tool offers a wide range of useful features like flexible Boolean search, deep-dive analytics, and reports, etc.
One of its best features is the ability to detect potential leads on social media when users are asking for advice or recommendations. You can also spy on your competitors to figure out who might be unhappy with their products or services and you can offer them a good alternative to make them happy. Awario’s reports come with sentiment analysis that will help you realize what people are saying about you and how they are doing that.
6. BuzzSumo
Doing research is vital for social media marketing. BuzzSumo is a powerful research tool that will help you understand how your content is performing and who’s spreading the word. On top of all, the tool offers a variety of valuable features to find influencers in your niche, detect the most shared content on social media channels, spy on competitors, research new keywords and trending topics for your projects.
If you are looking for something interesting to share on social media, BuzzSumo can sort the list based on the most Facebook or Twitter shares in your niche. Moreover, the tool shows the list of the most influential people on social media channels to reach out to.
If you are looking for a good writer, you can find the best-performing content related to your topic, detect who gets a lot of shares and the author of this content. Then you can reach out to this author and see whether he or she will write for your site.
7. SocialPilot
SocialPilot is a powerful social media management platform with a rich feature set. The tool offers a user-friendly interface, valuable post-management and monitoring tools, high-quality reports and in-depth analytics for your projects.
The tool allows you to bulk schedule posts through different social media channels and accounts. You can also curate and find content from several industries, and optimize post times based on a queue for each.
Its calendar feature allows you to track all your social publications and reschedule posts by using the dragging and dropping option. SocialPilot includes a lot of integrations such as LinkedIn, Twitter, Facebook, Instagram to let you visualize the growth of your target audience.
8. NapoleonCat
NapoleonCat is a multifaceted platform that helps you schedule, publish, monitor, and analyze your social media marketing through different channels from a single interface. The tool allows you to solve different social media problems: reduce response time on social media, stimulate pre-sales conversations, and automatically answer typical questions.
I love NapoleonCat for its ease of use, intuitive dashboard, and customization options. The tool offers a wide range of valuable features, including Social Inbox, auto-moderation, advanced analytics, scheduler, collaboration features to build a clear workflow, and Help Center. It really speeds up the overall process of social media moderation and makes your work simply easier.
9. Feedly
Feedly is an amazing tool that aggregates the top content in your niche from industry blogs and publications into a single and easy-to-digest platform. The tool helps you make your collaborative process easier.
Its AI bot serves as a research assistant that learns your habits and shows articles that you want under a Priorities tab. You can customize your experience (bookmark, share, schedule, and save your favorite sources) to separate the feeds by interest.
10. Ingramer
Instagram plays a crucial role for online businesses to increase brand awareness and drive sales. Ingramer offers a rich marketing toolkit for Instagram promotion. The tool can curate your content, increase the number of followers, and analyze your main competitors. Its Direct Module feature can set up auto-replies based on trigger words and manage bulk messaging.
Ingramer can schedule and publish your content, images, Instagram Stories, and Carousels. It contains over 12 million hashtags updated on a regular basis. With the downloading feature, you can save any type of content from Facebook, Twitter, and Instagram for re-use. The tool also gives insights into any public account on Instagram and monitors its content and activity.
Bottom Line
Today there are a lot of great tools available on the market. The most important thing is to find the tool that supports your social media marketing efforts and suits your business needs.
These social media marketing tools can help you publish content, automate posting, and improve engagement. Even if you don’t have a big budget, you can choose some free tools from the list to promote your business on social media platforms.
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