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The business world can be a pretty cutthroat place.
Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on.
That’s where branding comes in. Branding your business and developing that brand can be one of the most rewarding things you as a business owner can do. Continually driving home the finer points of your brand is what your success depends on. The ultimate way to do this while still tying it all together is with a true blue, professionally-rendered, high quality logo design.
Do I really need a logo?
Having an effective logo design is a make-or-break asset that too many businesses throw to the wayside. It’s unfortunate. There are so many doors waiting to be opened to businesses that see the light and get it designed properly. So here’s 100 reasons why you need a logo:
A logo works harder than you at promoting your business.
Logos speak to customers in ways you can’t.A logo is a prerequisite for being a great company.
The world’s most valuable brands all have professional logos.
Every Fortune 500 company has a logo.
Logos form the foundation for your brand .
A great logo design is an asset, not a liability.
Companies with logos live longer (and better!)
We live in a visual-based society. The logo is complete visual power.
Your father’s company had a logo. If it didn’t, it certainly should have.
America has a logo. Why not you?
Customers will never take you as seriously if you don’t have a logo.
Customers won’t recognize your products without a logo.
Customers love logos!
Not having a logo shows you don’t care about appearances.
Not having a logo sends no meaningful message to customers.
Not having a logo also sends a negative message to your customers.
You can’t build a brand without a logo.
Brands with logos rule their markets .
Companies without a logo are hard to vouch for.
Not having a logo makes it hard for customers to recognize all your marketing efforts.
A logo can conjure emotion for more people than words alone can.
A logo, when designed properly, can become a calling card.
Companies with logos get more press.
Companies with logos have more fun.
A great logo can work well on a website or t-shirt.
Every time a company rebrands it’s logo, an angel gets its… well, you know.
Logos allow you to better target the RIGHT customers.
A logo helps you differentiate from competitors.
A logo makes your services or products instantly more valuable .
A logo tells the customer what to expect (*hint* great things come from here *hint*).
Every major organization has a logo.
Every serious organization has a logo.
A great logo can make your company fleet into a bigger asset.
A logo can assure a customer of quality before they even buy.
Having a logo shortens the customer’s deliberation process.
Having a logo boosts brand awareness at every touchpoint.
You need a great logo to have a significant marketing strategy succeed.
Every great entrepreneur found that branding made their lives easier.
The Egyptians had logos, and we still talk about them!
You see several thousand logos a day . You need one to compete.
Logos make employees happier.
A great logo demands a great selling price.
You can’t launch an App without a logo.
To compete with bigger businesses, you need a logo.
Original logos protect you against intellectual property lawsuits.
A logo can help you increase customer equity.
A logo can help you tap into a positive cultural understanding.
A logo can become a lifestyle .
Celebrities only endorse companies with logos.
TV commercials only advertise companies with logos.
Without a logo, your billboard advertisement is dead in the water.
Without a logo, customers won’t remember what your print ad said.
Your $ 99 faux-logo could end up getting you sued .
Without a logo, brand evangelists can’t tattoo your logo onto themselves!
Your company can’t sponsor a Nascar driver without a logo.
Nobody wants to put a logo-less magnet on their fridge.
Your biggest competitor already has a logo.
You can’t make waves in your industry without having a logo.
Logos attract MORE customers to your company than those without.
A logo shows that you have stability within your company.
A logo tells a customer that you plan on sticking around for years to come.
Without a logo, your company will always need to fight for awareness.
Customers are more likely to open mail when the envelope has a logo.
Without a logo, you are on the same level as a company just starting out.
If you are in a niche industry , having a logo is insanely more important.
Customers have more respect for a company with a logo.
A well-executed logo design creates a positive vibe about your business.
A logo can coax a potential customer into staying longer on a webpage.
A logo can help better explain your company name.
A startup without a memorable logo is destined to fail.
You will have more success with a logo, even if you are already successful.
Your companies will instantly trump your logo-less competitors once you get one.
A great logo can make your first impression with a customer memorable and positive.
Chances are high that your logo is the biggest business asset you aren’t using.
The logo may end up being a deciding factor in your newest lead.
Customers often refer their friends to a business by explaining how its logo looks.
A logo will make or break the impact of your business card’s memorability .
No one wants to cheer for a team without a logo.
A business without a logo might as well forego having a name.
Your marketing campaigns will be infinitely more effective if it’s branded with your logo.
A company is missing part of their identity when it doesn’t have a logo.
Employees will be inspired to work harder if they are proud of their company logo .
A logo is the first step in forging a true brand identity .
Your social media channels will look less professional if there is no logo present.
You will be able to get the full ROI from your marketing .
You will never be able to build an iconic or legendary business without a logo.
Without a logo, the outside world will have more authority over your company identity.
Without a logo, it’s easier to become associated with other bad companies.
Having a logo you’re proud of makes everything else a little bit easier.
A logo helps you claim ownership over exceptional customer-centric experiences.
A logo is oftentimes remembered before the company name.
Batman had a logo. Superman had a logo. What’s your excuse?
Customers like knowing what they’re in for. A logo sets up the expectation.
The computer or device you are using to read this article has a logo.
Logos make the world go ‘round. It’s true.
How many businesses do you buy from that don’t have logos? Be honest.
You will attract the right type of collaborations and helpful services.
Your logo designer can probably help you out with other marketing collateral.
All your hard work deserves a stamp of visual excellence!
There you have it. Enough reasons to justify why you should indeed invest in getting a logo design you can be proud of. As an agency that’s seen over 1000 individual and unique, custom-designed, logo-sporting companies, we’ve seen a lot; businesses both brand-spanking-new and several generations old. We’ve had a privileged, yet unusual opportunity to hear the great stories behind each one and to help tell that story through a hand-crafted logo design.
After nearly two decades, it’s a proven part of the winning business strategy. A logo is a necessity.
Still, There Will Always Be Naysayers
Believe it or not, there are still people on this planet who will shake their head and still march onward, unbranded and unwilling to change their perspective. Don’t be that business owner. Don’t become part of the failing small business statistic. And don’t spend your days with a headache because your logo design is a problem.
It should be an asset, so start leveraging it before your competition does!
This article was originally posted on the Graphic D-Signs blog .
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