So, you want a tool that will quickly help you market your small business…
Isn’t that a dream?
After all, an effective marketing tool can make your small business get the brand growth it deserves.
But most people think marketing your small business profitably is a matter of luck. And what I’ve learned when it comes to small business marketing is that you don’t need to have an expensive marketing tool.
Today I’m going to share some of the best marketing tools to help you market your small business effectively.
Here you go…
1. Huffington Post: If you want to get free publicity, then you’ve to write a good article that’ll be featured on the Huffington post. What I know is that Huffington post will be happy to link to your business if you write a satisfying article.
This is how you can get your business featured on the Huffington post:
- Learn what the site is all about
- Copy the style
- Pitch your email the right way
- Send your pitch to the right place
- Give the editor everything they need
Alternatively you can submit using their view form as shown below.
2. Google Business Listing: One of the best ways to boost sales, generate brand visibility and foot traffic to your business is to connect your small business to https://www.google.com/business.
What I like about Google Business, is that it can help your small business show up across Google, give the customers the right information and build a lasting loyal fans.
Steps to follow:
- Submit basic information
- Verify your listing information
- Wait for Google to list your business
3. Facebook Ads: To make sales from your business, you need to drive customers not visitors. According to B2C Facebook has a ready market of 1.39 Billion active users. With Facebook Ads you can target the ideal customers based on their actual interest.
Don’t forget to set up a Call to Action for maximizing your lead generation.
4. Facebook groups: If you want to spread positive buzz about your product or service, the creating a Facebook group is the best thing you can do. Big Brands with strong loyal fans call these Ambassador Groups.
One of the best ways to make your group fans special is by giving them rewards such as discounts, putting up contest or even giving them T-shirts.
5. Gmail: Gmail is a popular platform that if used well, it can help you grow your traffic. Using Gmail for blogger outreach can help your small business build brand and drive qualified leads to your email list.
For deeper connection you need to use Gmail to share ideas and respond to questions from your potential customers.
6. Twitter Ads: Twitter is a great marketing tool for generating leads and building brand visibility. In fact according to blog.hubspot.com, Twitter users follow brands or companies.
Make sure to give twitter advertising a try and watch out how your business is exposed to relevant audience.
7. Google Adwords: The most used search engine on the web is Google and it has over 2 billion searchers a day.
PPC is best for increasing conversion rates for your business. For you to get results, you need to pay attention to conversion rates and reduction of advertising cost.
8. StumbleUpon Paid Discovery: Among top 10 social media sites, Stumbleupon has the highest traffic for building a following base and sharing content.
To get full potential of social organic traffic, you need to tap into Stumbleupon Paid Discovery.
9. LinkedIn Groups: If you want to market your business for free, then LinkedIn group is the best platform for building buzz. You need to look for LinkedIn groups that are relevant to your business.
Your main objective of using LinkedIn groups, should be building a hub for quality discussions and feedback for your product or service.
10. LinkedIn Ads: If you’ve been using Google Adwords and you’re not getting the right results you want, then you can use LinkedIn Ads.
LinkedIn Ads, works differently from Google Adwords and other search PPC accounts. LinkedIn Ads is perfect for Business to Business people. If you happen to sell a product or service to a business owner, then LinkedIn Ads is perfect for you.
Make sure to use your landing page for capturing leads.
11. Inbound.org: Inbound.org is the world most respected marketing community that is used by smartest marketers to share ideas and marketing tips.
Below is one of the burning questions I asked to the Inbound Community and the responses were helpful.
Over to You
I’ve one quick question?
How do you plan to market your small business online?
You can leave your comments below.
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