Karen Repoli — April 20, 2018 — April 20, 2018
Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response.
Credit: Smart Insights and Get Response
So take a look at your email marketing tactics and evaluate how you can improve. These tips will help.
- Use your name in the “from address” of your email marketing campaigns. Using your business name results in fewer opens because it isn’t as friendly and personal.
- Make it worth it for your audience to open and read your emails. Always include a surprise in every three or four emails so they get used to the idea that you may give something away in your emails that no one else is going to get. This can be something as simple as a free audio download.
- It’s all about stand-out headlines. Focus on crafting headlines that let your readers know what’s inside and why they should open without being dishonest. Your text should deliver everything your headline promises.
- Segmentation is imperative for good email marketing because that’s the only way you can freely mention the right product, the right service, and the right topic to them at the right time. If you’re new to this tactic, read 50 Smart Ways to Segment Your Email List Like a Pro from Optin Monster. Then enlist the help of your virtual assistant to implement it.
- Check out your competition’s email marketing list. Sign up for their freebies and watch how they do things. Don’t copy them, but do figure out how they do it, identify the gaps, and note the topics.
- Work on building a real relationship with your email list members. Let them reply directly to the emails you send, and then answer them. They like knowing a real person is behind the emails rather than nothing at all. Check your email marketing software, many of them default to a generic reply to address. You can change this for each email.
- Evaluate your writing style. Email writing should be a little more laid back than most people think. Email should be personal, brief, and exciting to read. Show your enthusiasm with your word choice. Try talking your emails using voice to text to get the rhythm right. Be sure to edit if you do this! The spoken word doesn’t always translate well directly to written language.
- Get personal in your email. Share your experiences and give details that you normally would not give on your site. Trusting your readers with a little-known fact will make them feel special and that your friendship is mutual.
- In your high school English class, you were probably taught to write in the third person, rather than using you and I. However, you should talk directly to each individual, using the word “you” to allude to your more personal relationship, which helps persuade your readers to take the action based on your relationship and their trust.
- Tell stories to your audience that leads them to make the conclusion to buy what you’re recommending to them. Stories can be case studies, your own story, or client stories. When they see real-life examples, they’ll be much more connected to the content.
- Include your CTA link in more than one spot in your email. If you mention the product or solution, link to it, don’t wait until the end. That way the moment your reader is ready to click through, they can do so. Make sure they land directly on a landing page specific to the CTA.
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