Young Entrepreneur Council — November 26, 2018 — November 26, 2018
Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer reviews for the items?
1. Be More Competitive
If you have very few reviews online and are looking to increase sales on Amazon, you must be competitive. From an SEO standpoint it is very simple: Get more reviews, become top-rated item in the category, and write better descriptions. From a business standpoint it is also very simple: Lower your prices, offer rewards and become the best product in your category. A simple strategy for all success. – Matthew Capala, Alphametic
2. Use Keywords
Make sure your listings have all of the appropriate and popular keywords associated with your product. You can also purchase sponsored product ads, which will boost visibility on Amazon. Also, be sure to share your listings on your social media accounts. – Andrew Schrage, Money Crashers Personal Finance
3. Go All Out With the Description
Make sure that the product description is professionally written, and do not hesitate to hire a copywriter. Include testimonials by previous customers in the copy. Post professionally taken product photographs, giving prospective buyers a view from every angle. If you’ve been in business for long or have received industry related awards, include a mention of that. – Derek Robinson, Top Notch Dezigns
4. Offer a Guarantee or Warranty
One way to overcome a dearth of reviews is to offer something that shows the product and the company are trustworthy, and that the consumer will be looked out for if the product doesn’t live up to expectations. For example, offer a guarantee or warranty, and be clear and concise in your wording. Mention it in the description and also use one of the product image slots to show it as well. – Ryan D Matzner, Fueled
5. Offer Better Pricing
If you want to sell products and get reviews, you need to start off with extremely competitive prices even if you don’t earn much profit at first. Low prices not only make your item more desirable to customers, but they also make it easier to get the valuable Buyer’s Box, which makes your listing more visible. For certain items, it’s even worthwhile to give away products as samples for reviews. – Kalin Kassabov, ProTexting
6. Ask Former Customers to Leave Reviews
For the people that have already purchased your product (on Amazon or not), send an email thanking them for their business and ask them to share their experience via a review. You can also include a link from your website to Amazon so if they’re on Google searching for a product and you rank well, then they could end up on your Amazon page and not go anywhere else, having gone to your site first. – Kerry Guard, MKG Marketing
7. Add Prime Protection
There is a bit of a safety guarantee if the product is Prime protected. There is virtually no danger in someone buying a product knowing they will receive it in 48 hours and have the option of free returns. Prime is part of what put Amazon on the map, so take advantage of it. – Zach Binder, Bell + Ivy
8. Offer Free Shipping
Offering free shipping is a great way to stand out among the competition. Sometimes a product will be advertised as “Prime,” which includes shipping, but you can tell that they just bundled the shipping price. Instead, beat those other sellers on price by offering true free shipping that’s not bundled in the price. – Jared Atchison, WPForms
9. Focus on Benefit-Driven Copy
I have been selling products on Amazon for years which had very few reviews up until recently but sold extremely well because we focused on compelling, benefit-driven copy and product descriptions. If you can show people that your product meets their needs and solves their problem or helps them achieve their goals, they will buy it, reviews or not. Over time, the reviews will follow. – Justin Faerman, Conscious Lifestyle Magazine
10. Add a Comparison Chart
Amazon now lets manufacturers upload a customizable and branded guide that helps customers understand the product better. These guides usually have more images of the product along with a comparison chart that shows how their product stacks up against their other products. This will help customers understand your entire product catalog better, so as to be able to make an informed decision. – Chris Christoff, MonsterInsights
11. Consider Affiliate Marketing
Amazon offers an affiliate program where individuals who encourage customers to purchase items through their website will receive a percentage of the sale. On top of this fee (which you pay none of), you could try encouraging influencers to recommend your Amazon product with a separate affiliate offer. This can lead to more sales, which leads to more reviews, which leads to more sales. – Bryce Welker, Accounting Institute for Success
12. Try Video Marketing
For products new to the market, a visual representation of is essential. Before collecting a substantial amount of reviews the consumer market is solely basing their intent to buy on engagements they’ve had with your product or brand. A video is a great way to deliver an engaging experience to new buyers. This organic approach creates a buyer experience similar to review-based buying. – Ryan Christiansen, Ntooitive Digital
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