Young Entrepreneur Council — November 12, 2017 — November 12, 2017
What’s one way you can improve your cold outreach strategy?
1. Write More Inclusive Emails
I’ve watched more than one cold outreach email fail because a marketer has misgendered a prospect: No matter how good your offer is, getting some facet of your prospect’s identity incorrect just about guarantees that your email will get deleted. Investing time in writing more inclusive emails is a fast way to eliminate a major obstacle. – Thursday Bram, The Responsible Communication Style Guide
2. Figure Out the Best Timing
Based upon what you know or have researched about the person, think about timing. If you came up with the idea to reach out to this person because they were just featured in a magazine, they’re probably inundated with pitches at their inbox at that moment. Think of when that person would have less inbox traffic, and when they would be more inclined to read and respond to your email. – Cassie Petrey, Crowd Surf
3. Find the Decision Maker
Take some time to find the correct point of contact. You don’t want to waste your time researching, only to have contacted the wrong person and not get a response. Use sites like Linkedin to find out a person’s position at a company, and write the email thinking about their challenges and how you can help them. – Jared Atchison, WPForms
4. Don’t Be a Waste of Space in Someone’s Inbox
If you’re reaching out via email, keep it short and to the point. Be clear about what you’re asking and show how the person that you’re reaching out to would benefit by responding. Peoples’ inboxes are already overcrowded, so it’s important to show your value. Also try to make your email personalized. People can tell when you’re spamming them with a generic message. – Brian David Crane, Caller Smart Inc.
5. Test a Lot of Different Subject Lines
You can have the best email in the world, but it’s worthless if few open it! We always test different subject lines to boost our open rates and it’s worth the effort. You’ll see the best results by personalizing the subject lines by, for example, basing it on an article or email they wrote, a big change they made to their site or a recent mention they had in the press. Focus on those areas. – Alex Miller, Upgraded Points
6. Send an Email Campaign to Warm Up Cold Calls
Warm up your cold call outreach strategy by sending an email campaign. Export the subscribers who clicked on the email campaign, and focus your cold call outreach specifically on those subscribers. Then export the subscribers who opened the email campaign and focus your secondary outreach on this segment. Email campaigns and reporting data are great ways to connect the dots with marketing. – Brett Farmiloe, Markitors – Digital Marketing Company
7. Go Three Levels Deep
Cold outreach is all about swapping value. Try the following framework to develop a cold pitch. Level one is defining your “ask.” Level two is defining the value you’ll offer if they show interest. Level three is defining the value you’ll have already provided them before ever sending the first email. If you include elements of these three levels into your initial email, you will find incredible success. – Ajay Paghdal, OutreachMama
8. Focus on Location, Industry and Size
We do our cold outreach based on location, industry and company size. Reaching out to local company always give better results. Industry type helps in creating an appealing subject and content for something industry specific. Company size helps in determining the type of people we have to reach out to. Also, these criteria combined helps in creating a smaller sample, which is easier to work with. – Piyush Jain, SIMpalm
9. Use Sales Call Transcripts
Analyze and assess previous cold calls to see what worked and how the responses were perceived. Chorus.ai is a great way to do this and better understand which words work best. – , Sighted
10. Think About It From Their Perspective
Instead of propositioning people for their business via cold outreach, figure out how to add value to their lives first. Remember, people only care about one thing: “What’s in it for me?” Ensure your outreach to prospective clients clearly dictates exactly how much value and help you want to provide them. It sounds simple, but surprisingly few cold outreach techniques follow this simple rule. – Arian Radmand, TurnGram
11. Use a Simple Closing With a Clear, Reasonable Ask
Remember, the recipient is receiving tons of cold emails all day, and many of them miss the mark on wrapping up the message. The seller either asks for too much, too soon, or isn’t clear on what they are looking for from the recipient. A simple closing, which includes a clear and reasonable ask, including flexible scheduling options, goes a long way. – Brian Samson, Nearshore Partners
12. Jump Across Platforms
Most outreach strategies focus all on one platform like email, phone calls or direct mail. Use a tool like FullContact to find contacts across social platforms, so you can be present in multiple spaces instead of just barraging with phone calls or emails. Space it out over time, so the prospects don’t feel barraged and “stalked.” – Dan Golden, BFO (Be Found Online)
13. Always Follow Up
Nowadays, personalizing your cold outreach email is more than a nice-to-have thing, it is absolutely essential to be paid attention. However, many people forget to follow up on their first attempt. Create a sequence of emails that you send automatically to your target person every few days. This way you will stay on top of their mind and you will increase your chances of being noticed. – David Henzel, MaxCDN
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