Young Entrepreneur CouncilWhat is one major way you are changing your social media strategy in Q1? Why?
1. Community Building
We’re even more focused on talking to our individual users and starting a conversation with them rather than just pushing information at them. We care about their opinions and we want them to know it on an individual level. It needs to be a two-way conversation with our users feeling engaged with us on social media. We’ll be much more focused on this in 2015! – Mitch Gordon, Go Overseas
2. Using Vine
I have been investing a lot of time and resources into my personal Vine account. This is something I have seen a lot of value from. More than 1 million people have seen my Vines in the first month, who are 1 million potential millennial customers I could be marketing too. – Murray Newlands, Influence People
3. Using Visuals
Up until now our social media strategy has been all about content, headlines and word count. This is the year of the selfie, video and image. We are shifting our social media strategy to focus heavily on video and picture content marketing. We use Canva to create amazing photos and Camtasia to create powerful videos to ramp up our efforts. – Vanessa Van Edwards, Science of People
4. Better Tracking
Our team shares all of the content we produce for our blog on many different social channels, and we’ve realized that we don’t do a good enough job tracking which of these channels is performing best for us. In 2015 we plan to improve our tracking so we can make smarter decisions on where we should tell the team to share our blog content. – Kelsey Meyer, Influence & Co.
5. Consistent Scheduling
We’re using Meet Edgar to schedule more consistent social media messages across our different social media profiles, groups and accounts. This way, we can build a library of high performing social media shares, track what’s working, and see how people respond before we decide to recycle our previous blog and social media content. – Nathalie Lussier, Nathalie Lussier Media Inc.
6. Advergames
This past year we experimented with using branded games combined with score-based rewards to increase ROI on our Facebook campaigns. The results were dramatically better. Our ad CPA dropped significantly as we saw a viral referral loop build up after users, who clicked on one of our Facebook game ads, played and invited their friends in order to increase their scores and win sponsored rewards. – Vishal Shah, NoPaperForms
7. Targeted Engagement
Social media is full of noise and it can be incredibly overwhelming. We are using two great tools to help us find the right influencers and buyers who are interested in, and talking about, trends in our marketplace. The first is Affinio, which helps us to find influencers and buyers in our market. The second is Socedo, which helps us with outreach and engaging with people we want to connect with. – Andrew Angus, Switch Video
8. Bolder Experimentation
The most popular brands on social media take risks, developing a memorable voice that audiences truly love. On the other hand, a conservative brand voice will often drown in the overflooded sea of status updates and tweets in users’ feeds. With further experimentation, we hope to engage even more buyers at scale. – Firas Kittaneh, Amerisleep
9. Embracing Twitter for Customer Service
As the business world becomes more transparent, I am of the mind that carrying out customer service issues in the pubic is actually a positive; not a negative. For instance, if a user complains about your product, do not necessarily try to take the arrangement offline. Carrying out a conversation in public will allow others not only to see the solution, but feels all warm and fuzzy about your company. – Adam Stillman, SparkReel
10. Video Replies
We get a lot of questions about our products that are sometimes tricky to answer in text. Our big push for 2015 is to provide video responses to most of the common questions. Once a new one is posted/responded to, we’ll also share out to social media to help get ahead of future questions. Each new question is opportunity to provide a real person responding, and to educate others. – Josh Sprague, Orange Mud
11. Not Investing Time on Facebook
With the dramatically reduced reach of Facebook Page posts, it no longer makes sense to invest a lot of time on the platform. We will advertise on Facebook, but we will not be spending any significant amount of time developing original organic content. Unless you are a huge brand, maintaining a weekly presence on Facebook is more than enough. – Miles Jennings, Recruiter.com
12. Finding Our Tone
Our organization is blessed with incredible interns and volunteers who help us with social media. But this means there are many different people posting on various social media platforms. In the first quarter, we will identify our tone and focus on speaking with a unified voice. – Mina Chang, Linking the World
13. Engaging/Listening More
I used to just tweet a lot of stories and my thoughts, but I really need to start engaging people more proactively. Basically I need to create twitter lists, follow tweet chats and ask people questions as well as get more clarification and understand what they are trying to say in only 140 characters. – Trace Cohen, Launch.it
14. Replacing Selling With Content Marketing
Social media channels are becoming increasingly cluttered with commercial posts, making it difficult to cut through the clutter to connect with customers in a meaningful way. In 2015, we are shifting our strategy from using social media to post offers and coupons, to instead post relevant content, tutorials and articles that will provide deeper value to readers and ultimately result in sales. – Joel Holland, Video Blocks
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