20 Lesser Known SEO Related Tools
A nice crawler that identifies technical issues that can affect a site’s SEO performance. It checks for broken links, analyzes page titles and metadata, detects duplicate content, and evaluates redirects, among other things.
Pricing: Freemium.
A cloud-based crawler.
Detailed reports on things like as site architecture, indexing, and security vulnerabilities,
Pricing: Paid.
An SEO platform that focuses on the entire search engine crawling and indexing process. It helps users understand how search engines view their site, identifying issues related to crawl budget, page speed, and mobile-friendliness.
Pricing: Paid.
A desktop tool designed for an automated in-depth SEO audit. It quickly identifies issues such as broken links and images, duplicate content, and poor mobile optimization. The tool also features a website scraping functionality, making it versatile for various other SEO-related tasks.
Pricing: Freemium.
Content Optimization Tools
MarketMuse uses artificial intelligence to analyze content and compare it against the top performers in your niche. It provides actionable insights on how to improve the content for better search engine visibility. It can identify content gaps and opportunities and suggest keywords and topics for enhancement.
Pricing: Paid.
A real-time SEO auditing and monitoring tool that continuously scans a website to identify and alert to issues that could affect your search engine rankings.
Its content tracking feature can keep tabs on changes across a site, with the aim of making sure every page remains optimized.
Pricing: Paid. .
Analyzes a website’s content by comparing it with the top-ranking pages in that niche. Detailed guidelines on keyword usage, content length, and other on-page SEO factors. Tools for SERP analysis, keyword research, and content editor.
Pricing: Paid.
An AI-powered content generation and content optimization tool that can help produce relevant and highly optimized content. Can do content audits as well.
Pricing: Paid.
An AI-driven tool that automates the process of content research and optimization. It helps you identify the questions your target audience is asking online and creates content briefs that outline how to answer those questions. The optimization tool can then help in refining content.
Pricing: Paid.
Link Building Tools
A link analysis tools designed to a site’s backlink profile and identify toxic links that could potentially harm your SEO efforts. Gives details about the quality and risk associated with backlinks. Can help identify strong, relevant sites in a niche for potential link buildings.
Pricing: Paid.
Combines aspects of content marketing, SEO, and link building. Can help find potential link sources, manage outreach campaigns, and track the progress of link-building. Also has tools for keyword research, content planning, and collaboration.
Pricing: Paid.
Rank Tracking Tools
Tracking of both organic and paid search rankings on various search engines, especially Google and Bing, along with competitor analysis features. The tool supports multiple regions and languages.
Pricing: Freemium.
Rank tracking for a website’s targeted keywords. Provides info on historical data and fluctuations. Also has tools for backlink analysis, content optimization, and site audits.
Pricing: Paid.
Uses AI for keyword rank tracking. Track rankings in real-time and can send rank change notifications. Can also do competitor tracking. Has some keyword research tools.
Pricing: Freemium.
Outreach & Networking Tools
Outreach and content marketing platform. Aims to streamline connecting with bloggers, influencers, and publishers. Has workflow automation, email personalization, and performance tracking.
Pricing: Paid.
Tool to find email addresses from any website. It verifies email addresses to increase the success rate of your outreach campaigns. Includes tools for creating and managing cold email campaigns, including tracking opens and clicks.
Pricing: Freemium.
AI-powered outreach tool to find new outreach contacts and help make personalized outreach email. It can analyze content to suggest relevant campaigns, such as promoting content, building links, or working with influencers. Also tracks campaign performance.
Pricing: Freemium.
Miscellaneous SEO Tools
Tries to solve the issue of missing keyword data in Google Analytics. Using machine learning algorithms, it matches session data with keywords, which can providee the missing piece of the puzzle about which keywords bring traffic to a site.
Pricing: Freemium.
AI-based web analysis tool for SEO auditing, performance monitoring, and website analytics. Dashboards with site speed, syntax errors, etc. Also has a task management system, helping teams prioritize and track SEO tasks.
Pricing: Freemium.
A marketing platform with insights into search trends, competitor analysis, and content opportunities, meant to help create and optimize content.
Pricing
About the Author: Ruud Hein
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