Gerry Moran January 10, 2021 The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint.
The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.
Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” This quote applies to how you should develop your brand on LinkedIn. Less is more, as long as you tell your story.
I’ve outlined three key sections and their character limits for your personal LinkedIn account: profile sections, contact information, and message and content posting. Each section includes a link to show you how to edit your customized information.
Please note, while some of these changes can be made from your mobile device, it’s best to use the Desktop experience to make your updates.
35 LinkedIn Character Counts for Your Profile
Key Sections of Your LinkedIn Profile
1. First name: 20 characters Last name: 40 characters. How to change how your name appears on your profile.
2. Former name: 50 characters How to add your former/maiden/nick name.
3. Headline: 220 characters. How to edit your headline.
4. Industry: LinkedIn predetermined all industry selections which cannot change. Here’s how to change your industry selection.
5. About (formerly Summary): 2,000 characters. Here’s how to edit the About section in your profile.
6. Featured: 100 characters per title and 500 characters per description. This is a relatively new section which enables you to share samples of your work, posts, articles, etc. Here’s how to edit the Featured section in your profile.
7. Experience: 100 characters per title and 2,000 characters per title’s description. Here’s how to add, edit, or remove a position in your profile.
8. Education: 150 characters per school name. Here’s how to add, edit, or remove education entries in your profile.
9. Volunteer experience: 100 characters per organization. How to add your volunteerism to your profile.
10. Skills & Endorsements: 80 characters per skill. How to add or remove skills in your profile.
11. Recommendations: 3,000 characters and spaces. More information on how to secure a recommendation for your profile.
12. Accomplishments: 100 characters per entry. How to add, edit, or remove accomplishments from your profile.
13. Interests: 1,000 characters and spaces. How to add, edit, or remove your interests from your profile
Contact Info LinkedIn Character Counts
14. Public Profile URL: 5 to 30 characters. How to edit your Public Profile URL on LinkedIn. It’s best to use your name in the URL.
15. Website URL: 256 characters. You can now display up to three website links in your profile.
16. Website anchor text: 30 characters An anchor text describes your actual website type if not already provided by LinkedIn. How to add or edit a website and anchor text to your profile.
17. Phone number: 25 characters. How to add and remove mobile phone numbers from your account.
18. Home or business address: 1,000 characters Note, this isn’t always necessary to include. How to add or edit your address on your profile.
19. Instant Messenger Accounts: 25 characters. How to edit your Instant Messenger accounts on LinkedIn.
Status Update LinkedIn Character Counts
20. Post: 700 characters
21. Post comment: 1,250 characters
Here’s how to post and share on your profile.
The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.
Gerry Moran
LinkedIn InMail Messaging Character Counts
22. InMail subject line: 200 characters
23. InMail body copy: 1,900 characters
Here’s how to write an InMail message.
Event Creation LinkedIn Character Counts
24. Event name: 75 characters
25. Event broadcast link: 1,024 characters
26. Event description: 5,000 characters
27. Event ticketing website: 1,024
Here’s how to create or manage an event.
Invitation Character Counts
28. Invitation to connect: 300. How to send a LinkedIn invite.
LinkedIn Group Posts LinkedIn Character Counts
29. Groups body copy: 1,300
30. Groups comments: 1,250
Here’s how to post content in LinkedIn Groups feeds.
Article (Pulse, LinkedIn Publishing Platform) Posts
31. Article title: 100
32. Article copy: 40,000
33. Article comment: 1,250
34. Article photo credit: 250
35. Article comment: 1,250
Here’s how to post Articles on the LinkedIn Publishing Platform.
“With great power, there must also come great responsibility,” says the Peter Parker principle. This recommendation suggests that even with all the space you can fill with characters and words on LinkedIn, be responsible, and use only what you need. This way, you’ll make a better impression on the web.
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