You might be astounded to know that there are between 12-24 million eCommerce websites online, but what’s even more intriguing is the fact that only about 3% of them (650,000) ever make it past $ 1,000 in annual sales, according to Internet Retailer.
Now, do you know how much only 3% of the eCommerce outlets that exceed $ 1,000 in annual sales are able to pool up in total eCommerce sales worldwide every year? According to statista, global B2C eCommerce sales are predicted to go as high as $ 1.92 trillion during 2016, spiking up to about $ 2.356 trillion by 2018.
What’s the point I am trying to establish here, you might wonder? Well, from where I see it, a whopping majority of eCommerce outlets fail to make a significant amount of money. It’s not that there’s no money in the eCommerce industry, as backed up with the facts shared above by Statista. What it means is that majority of online retailers are not doing things rightly, because if they had been successful in doing them right, the number of outlets making more than $ 1,000/year would have been way more than a mere 650,000.
Among a myriad of reasons inhibiting millions of eCommerce retailers from doing well in generating sales, one of the most unlikely but really impactful is none other than missing out on conversion optimization process for their e-shops. In fact, according to Adobe 2013 Digital Marketing Optimization Survey Results:
- 53% of online business owners confessed to dedicate less than 5% of the total marketing budget at their disposal to conversion optimization process.
- 35% businesses report a conversion rate of less than 1%.
Conversion optimization being one of the most underutilized areas of eCommerce industry; I bring you these 25 fabulously simple but effective ways of optimizing your conversion process. This amazing infographic, titled ‘25 Ecommerce Conversion Hacks’, is designed and produced by Technorian, you can download and use it for free to improve your website conversion rate.
So let’s get to it without any further ado.
(33)
