Mordecai HoltzAccording to research, on average an e-commerce company can spend $ 92 on driving traffic to a website, while only spending $ 1 to convert that traffic into an actual sale!
In many ways, the e-commerce business is prioritizing site traffic over site conversions. Investing in roads to build a city is useless if there aren’t any cars on the road.
Traffic is important, but conversions are what drive business success. Conversion rate optimization will directly increase revenue, traffic only brings the customers to the site, it doesn’t close the deal.
It’s time for businesses to start adjusting their conversion strategies.
Here are three onsite marketing tools that will increase sales conversions and improve the shopping experience for any customer.
Any e-commerce business knows that the consumer reviews is critical for future conversions. Yotpo enables online businesses to encourage consumers to leave their reviews. This useful tool instantly boosts the number of product reviews a company will receive. Yotpo offers a simple integration to give brands the ability to feature the best reviews in an appealing manner and for users to share these reviews on social media. It’s a tool the combines customer testimonials, user generated content, and allowing the users to validate the business.
We’ve all see the little windows at the bottom of e-commerce sites with the livechat feature. Most companies integrate the chat feature to answer customer questions and engage users during their purchase process. A recent survey conducted by Forrester Research reveals that almost “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
While livechat is a viable solution for some customers, many would prefer to simply email the company but not have to fumble through the site to find the contact us information. Some just want to send a simple text message to the company. Every user is different. Every user should have the option to engage with the brand in the manner that is comfortable to them.
That’s what Bontact is all about. The simple widget that is available on almost all platforms (WordPress, Wix, Shopify, and many others) gives the user the ability to choose their optimal form of communication with the brand.
For e-commerce companies, cart abandonment is a common occurrence. The conversion potential for these ‘low hanging’ customers is clearly higher than many other new visitors. Customers who are adding items to cart means that they are pretty serious about completing the purchase.
For companies looking for a a simple cart abandonment solution, Rejoiner offers companies the ability to capture the email address of customers who do not complete their purchase, then the company can send them e-mails reminding them of their abandoned cart.
Like Bontact, integration is relatively easy. Rejoiner also offers sophisitcatied developer documentation in case the shopping cart software is not supported by their official plugins.
These three onsite conversion solutions reflect different aspects of the consumer conversion funnel. Bontact is ideal for pre-purchase or decision making. Yotpo is ideal for customers who have completed their purchase. While Rejoiner is designed to help tighten the conversion funnel for those customers who remain uncertain.
In the end, the success of an e-commerce business depends both on the site traffic and the ability for the company to convert the traffic. While many businesses focus only on generating site traffic, changing the balance in favor of optimizing the conversion funnel, will do more in the long term in increasing the bottom line. Use these 3 solutions to maximize conversions and increase profitability.
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