Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act.
Accurate reenactment of our daily lives.
That’s why it’s super important to stay as organize as possible. One tiny misstep in your routine could spell calamity for you and anyone you work with. So let us give you some quick pointers to make sure your email marketing game — something that is easy to get lazy about with the allure of just sending a batch-n-blast — doesn’t miss a beat.
3. Keep A Weekly Meeting
It’s always important that people are in the know. Not just for decision-making purposes, but also to make sure that everyone has the same information, and no one is going to come flying in and throw everything into a mess because they’re ill-informed.
The only thing worse than too many fingers in the pie.
More than one meeting focused on email marketing would be optimal, but if that’s asking too much, then keep a standing get together to discuss specific email marketing goals would be sufficient.
2. Keep A Calendar
To compliment your weekly meetings, having a monthly calendar set up is just as important. In fact, having more than one is the best way to go. Having separate calendars can provide a simple, easy to manage, yet holistic look at your email marketing. Keeping one calendar for content, one for sales promotions, and another for conferences and events will help to keep things tidy, and also help the individuals those calendars are related to with quickly searching out what is coming up or what’s going on at any given moment.
Or you can roll with post-its if you’re cool with a ton of paper on the floor after the adhesive gives out in 3 minutes.
One rule to have in mind with your calendars: Don’t marry yourself to them. When it comes to marketing, you have to be versatile, able to change at a moment’s notice. If you handcuff yourself to what you’ve set in the calendar, you’re setting yourself up for failure. So, yeah, don’t marry yourself to failure.
Doomed from the start.
1. RSS Feeds
And to compliment those calendars (so much complimenting), have a healthy array of RSS feeds set up.
Why? Because it’s important to always be in the know, and to stay on top of what’s trending. Being timely with your email marketing is a great way to keep subscribers engaged. Unique content will always be your best friend, and having RSS feeds set up so you can get your daily dose of information overload is a quick way to know what people are reading about. Some of our favorites are feeds for Mashable and TechCrunch, but our go-to is Feedly.
Feedly is pretty much a conglomerate of all the RSS feeds, and you’re able to subscribe to whichever ones you prefer, and organize them into categories for easy reading. Having this set up allows you to quickly navigate and glean the information you need to produce timely, unique emails for your subscribers to enjoy.
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