Christy Goodman
With over 300 million users on LinkedIn, it has become a dynamic platform for business networking — some even consider the professional Facebook. Today, it seems many professionals have made it a priority to establish a profile. To get the most out of such a powerful business platform, it is highly recommended (if you are a business owner/leader) to have a company page.
For starters, a company page is essentially an extension of your website — a mini version of it. Just as you would spend time to create a website, consider a company page on LinkedIn to be just as important.
Here are three crucial reasons why you should focus on your LinkedIn company page in 2015.
An Extension of your SEO Strategy
Leverage the fact that LinkedIn has already established a solid SEO strategy and consistently ranks high on Google searches. Think of your LinkedIn page as a second website to coincide along your company website’s SEO strategy.
Assess your company overview description and specialties section to ensure target keywords are incorporated. Regularly post and share quality content that positions your company as a thought leader in your industry. Together, these jointly ensure your LinkedIn company page has a foundation of static content anchored in the company overview portion, as well as fresh and rich content shared on a consistent basis.
Attract Top Talent
Quite possibly the go-to network for job searching and career developments, LinkedIn is the place to be for housing and promoting open job opportunities. If there’s any other channel you’d want your job openings listed on outside of your website, it should be LinkedIn.
Even if you don’t currently have open positions to list or promote, your LinkedIn company page allows job seekers to follow your business and keep up with the latest developments within your organization. Be sure to keep promoting opportunities to continually attract and engage with strong, talented professionals interested in your organization.
Generate Leads Using Social Prospecting
If you’re in sales, you may already be using LinkedIn for social prospecting. But what if you could have prospects coming to you? By ensuring your organization has a strong LinkedIn company page that’s producing and sharing compelling content, you’re able to take better advantage of LinkedIn as a social prospecting tool.
By continually sharing valuable and rich content through your company’s LinkedIn page, you’re not only positioning your company as an industry thought leader, but also generating content that resonates with prospective customers by addressing their pain points. The strongest content you can share provides insight or solutions to prospects’ existing problems or questions.
If you think your organization’s LinkedIn company page could be better optimized or simply needs a refresh, download our guide to creating the perfect LinkedIn company page now!
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