Michael Wight
Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to research, 85% of sales form whole social media are generated through Facebook and there is no reason why you should not be there.
Most businesses are already on the web and have their own Facebook page. However, a great number of Facebook pages are unable to attract the desired attention and hence do not ‘convert’, which is the main aim behind having Facebook presence.
Below are three simple rules to follow that will not only help you garner attention on Facebook, but also will help to increase business through use of this social media platform.
Post, But Do Not Post Too Much:
Spamming your followers is bad. A lot of Facebook pages are full of posts but end up being ‘too active’ forcing users to ‘unlike’ the page and stop being in touch. Experts suggest that back to back posting is not appreciated socially. In fact, one should not post more than 6-7 times per day.
Be Relevant, Short and Crisp:
Your content should be to-the-point and precise conveying complete information in few words. According to statistics, Facebook drives 25% of the whole internet traffic. Therefore your content should be engaging enough to bring this traffic to your website. This will benefit you at the end of the day. Survey records that 32% of Facebook users un-like or un-follow a brand because of irrelevant content. This makes a big difference and can send the popularity of a particular brand on a decline.
Also, images and videos tend to generate more likes and shares, but make sure to only post these if they are relevant and appropriate.
Push-Marketing:
This technique is used by a huge number of people, even though it is hardly proven to be beneficial at least on Facebook. On the contrary, you can go for Pull Marketing strategy. That’s where you are being informative while being generous. Here you make reasoning why people need your product and through this way you will be able to drive your Facebook traffic to your website. In addition, 42% of marketers believe and admit that Facebook is very much important for their business.
We are sure these tips will help you bring in more traffic and get more shares and likes, but it is still recommended that you seek out professional help – which is right here.
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