Grant ThomasVisitors leave your site without purchasing or converting into a lead. It’s inevitable and it actually occurs with 98% of your traffic. This is a problem that plagues all websites, especially those in online retail. Luckily, there’s a solution with exit offers. Exit offers engage visitors at the exact moment when a visitor is about to leave your site with an enticing offer aimed at converting them into a lead or sale. This simple solution provides multiple benefits which I’ve outlined below.
Exit offers drive more sales with incentives
The most obvious reason to why you should be using exit offers is that they drive more sales. How you may ask? Exit technology enables you to present an offer to shoppers that keeps them on your site and provides an incentive for them to purchase. Offers like coupon codes, a gift with purchase, or free shipping are all incentives that drive purchases. Give your shoppers a bit more reason to purchase this visit and watch your conversion rate rise!
With the right offers, you can also increase the size of orders. Discount or shipping thresholds like “10% off of orders of $ 100 or more” or “free shipping on orders of $ 50 or more” when presented in an exit offer are conversion catalysts and they can increase customer’s order size!
RageOn drives more sales with a special offer for visitors who attempt to leave their site. Shoppers can receive their instant coupon code by entering an email or performing a social action.
Exit offers prevent shopping cart abandonment before it happens
Another huge problem that retailers face on a daily basis is shopping cart abandonment. On average, 68% of shopping carts are abandoned. While some of this percentage is due to the nature of online shopping, we’re looking to break the mold and get shoppers to buy today! An exit offer specifically aimed at driving sales (Instantly receive 10% off your order today!) can combat cart abandonment but at Justuno, we like get strategic with it.
Using segmentation and targeting, you can present exit offers to shoppers who are attempting to leave your cart and checkout pages. if shoppers are on the cart and checkout pages of your site, they are so close to purchasing and sometimes they just need a little extra push to the finish line. You can also target shoppers who are leaving your site and have items in their cart, directly attacking the cart abandonment problem.
Here is an example of a ungated exit offer on Love on a Hanger which shoppers can simply copy the promo code and use at checkout. Because 27% of cart abandoners leave to find a coupon code, this type of offer is aimed directly at keeping shoppers on site to complete a purchase.
Exit offers generate leads that are more likely to purchase
A common question for any business owner to ask is “Where do I find my most valuable leads?” While these leads may be all of the web, there is one place where you can be sure that they are and that is your very own website. If an individual is on your site, that alone is a glaring sign that he or she is interested in what you offer. Acquire an email from these visitors with an exit pop up opt in form. Want to make it more powerful? Add an incentive! Coupons, e-books, or entry into a sweepstakes are incredibly effective when it comes to email capture and can convert 5-10% of visitors who attempt to leave your site!
Visitors who have visited your site are valuable leads but cart abandoners are even more valuable. According to QuickSprout, cart abandoners spend 55% more when remarketed to so, at the very least, aim at getting their email address!
Fayettechill uses a gated exit offer to drive signups and sales on site!
Don’t You Leave Just Yet!
Exit offers are a powerful tactic that needs to be used on your e-commerce site because it simply works. If you want to get the most out of your promotions and exit offers, then get strategic with Justuno! The platform gives you the tools to design an attractive offer in minutes and present it to the right visitors, in the right place, at the right time.
This post was originally published here.
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