When you’re a small business owner focusing on growth and gaining ground in your market, you want to leverage any tool at your disposal to ensure you don’t end up like the majority of businesses that start – failing.
If you’ve been looking for ideas that will help your business rank better online for local searches, then the following tips will be useful; for the short-term and long-term.
Get Your Google+ Business Profile
We all know Google dominates the web but when most businesses owners think of getting online business profiles, social media sites such as Facebook and LinkedIn usually come to mind first.
There’s nothing wrong with those options, but if your goal is ranking higher on Google, then getting a Google+ business profile will be more effective.
Why?
- It’s Google’s social media website. That means you get automatic preference in search results compared to other businesses without a Google+ account (but have others).
- Having information such as your company picture, physical address, and contact information in your Google+ profile gives you higher ranking with searches for services with keywords relating to your area.
- If your company is one of the most relevant to the search, the searchers will also get to see your business location on Google Maps (with the visuals and contact information easily available.)
Rank Better Organically With Fresh Content
Think back to a website you used to love going to. Do you remember how it grabbed your attention in its early days? But what happened when they didn’t post consistently before stopping completely? They lost their spark and your interest in them dropped. They lost your attention.
Well Google does a similar thing with websites that don’t keep active.
It’s important as a business owner to ensure you always have fresh content bringing life to your website whether it’s relevant news, a sale, or even new products. You have many options to do this ranging from video, pictures, infographics and more but the usual way to get going is with writing on your blog.
If you don’t keep active, Google’s constant tab on your ‘freshness factor’ means you’ll be pushed away from the 1st page.
Learn Copywriting
Copywriting is the potent skill of persuading people with words. It will take some time to learn it in depth, but if you’re wondering what benefits you’ll gain besides writing better some of them include:
- Being able to turn your website into an effective sales machine when you re-write your web pages with a copywriting mindset which incentives people to take action towards buying.
- Being able to use the skills and mindsets from copywriting (like the researching methods) to develop new product lines based on data you’ve gained from customers.
- Having more control in keeping the ‘voice’ of your company permeating through all the media that come out of it: web pages, blog posts, newsletters and more. This will give your brand a more consistent image when customers see it in different places.
Long Term Perspective
As you’ve seen, all of these tips require your involvement. You probably play multiple roles in your company and what you’ve learned above will help with your overall efforts in marketing online. By staying on the radar of Google, and keeping your audience engaged with content specifically designed for them while using the principles of copywriting, you’ll be setting yourself up for sustainable success.
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