A business can have the best product in the world, but if their online presence doesn’t work in conjunction with current SEO trends and search engine rules, then no one will ever find out about them. Here are the top three ways to ensure you don’t fall at the first hurdle.
1. Strong content
The kind of content you have on your website can massively affect search results, because over the years, search engines have become far more sophisticated. Gone are the days when you could simply repeat certain keywords and watch your ranking climb.
Now, duplicate content can send you straight to the bottom of the pile, so look at each page of your website and consider exactly what the customer would want to know. After all, search engines are simply trying to improve the experience for the customer, so you should both have the same end goal in mind.
A great way to give your content an added boost is to start a company blog. It helps to establish you as an expert in your field, and ensures that new content is regularly uploaded (showing your customers that you are always online). Plus, when people share this content, it then builds links and traffic back to your site, boosting your search rankings further.
2. Be mobile
Last year, Google released their latest algorithm change which was dubbed “mobilegeddon” by the industry (learn more on this here). The new rules were simple: if your site is not mobile-ready, you will be penalised in search engine rankings whenever a user searches on a mobile device.
This update recognised that the way in which people shop and search online is changing. People are always on the go and do a lot of their internet surfing on a smartphone. Still, this news sent companies into a frenzy, as most of them were behind on the latest technology trends, and how they impact so many industries.
However, the fact remains that Google prioritises websites that are mobile-ready, so if you can look into creating a mobile version of your own site, this will massively help your SEO efforts and the ability of people to find you online.
3. Develop an all-encompassing SEO strategy
Developing a long term SEO strategy often means bringing in the experts to help. Companies such as Moxie SEO are able to offer a wide variety of services, from SEO audits that will determine your weaknesses, web discussions on how to improve internally, and of course extensive, bespoke online marketing campaigns.
They’ll also be able to give you direction on other platforms, such as social media, that will help evolve this further. If your team is regularly updating social media with new products, business developments and customer service, again it will boost your visibility online.
These three ways should give you the leg up you need to get your company found online. If you have any thoughts on this, please leave a comment below.
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