Azure Collier
You know the people who are important to your business or organization.
You’re interacting with them every day in person, at events, and online as well.
But what are you doing to make sure you’re staying in touch with them on an ongoing basis?
Email marketing is one of the best ways to regularly communicate with your audience and keep your business top of mind.
It shouldn’t come as a surprise that 91 percent of U.S. adults like to receive promotional emails from the companies they do business with.
But how do you get those people who are so important to your business onto your email list?
This is the question we answer in the third video of our How to Grow Your Email List video series. Learn three simple tips for getting quality contacts onto your email list.
Watch the video below!
(Having trouble viewing the video? Watch it here.)
3 Tips for Getting Quality Contacts on Your Email List
Quality contacts are people who know, like, and trust you and are interested in communications from your business.
I have three tips for getting quality contacts to sign up for your email list:
1. Always ask permission
The most important part of growing a list of quality contacts is to make sure you’re always asking permission before adding someone to your email list.
Permission is one of the things that makes email marketing such a powerful marketing channel because people have the ability to raise their hand and say they are actually interested in learning more about your business and the products and services you offer.
2. Be proactive
Tip two is to be proactive when growing your list. This means participating in the conversations that taking place online and in person, and making sure you have a presence in all the places that are important to your target audience.
Are there local events or tradeshows that you can attend? Are there any blogs, websites, or publications that you could guest contribute to? Are there online communities specific to your industry that you can be involved in?
3. Create a custom landing page
My third tip is to create a custom landing page on your website and share that link or include it on your About Us page. Customize that page for that specific audience and offer something that people finding your business through that channel will find valuable.
Try this formula: this is what I got, this is what it will do for you, this is what I want you to do next.
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