Jasmine SandlerA seasoned social media marketing consultant is the bridge your company needs to build long-term relationships, brand awareness, and sustainable growth
In my 15 years of social media marketing, I have witnessed the successes a smart social program can deliver for B2B Marketing teams. Below are what I believe to be the top three ways hiring a professional, experienced social media marketing consultant can help surge revenues:
An Experienced Social Media Director Saves You Time
There is nothing worse in business than wasting time. Time can be more valuable than money because you cannot get time back. This is why it is important to understand the value a social media consultant brings to your overall digital marketing strategy.
A highly skilled social media marketing professional will assess your business’ needs, your competition and your targeted audience. Doing this type of analysis yourself would be impossible because of the required skill level and time commitment. Do not fool yourself into thinking of social media as something you can do on your own or on a whim here and there. I have worked with many executives who tried to do it on their own and the amount of time they spent just trying to begin is the amount of time an entire annual working program can run for most companies!
By not taking a serious approach to incorporating a social media strategy will result in wasted time and wasted opportunity. Partner with a social media consultant that has proven their abilities in helping other B2B companies use social to drive business with smart social media strategies in place.
A Strong Social Media Program Delivers 24/7 Marketing
If you have the proper social media strategy it can do the work for you. Using social media effectively, it can market for you day and night. Think about how this could impact your profit margin.
Take for instance Facebook ads. For $ 1,000 you can create a substantial marketing campaign that is effective if done right. How does that compare to how much your business spends on magazine ads or face-to-face promotions? People visit social media sites at all hours of the day and night, all over the world. Traditional promotions limit exposure in that there is a specific time frame to promote such as with face-to-face marketing or limited ad space with magazines and newspapers.
If your business is not taking advantage of a smart B2B social media strategy then you are losing out in a big way.
Stay Ahead Of Your Competitors
A well-crafted social media strategy can keep you one step ahead of your competitors. That alone is worth the cost of hiring a social media consultant. Social Media Marketing intelligence is a priceless tool that can give you the information you need to make better decisions. Decisions that can give your business that extra push to the next level. By partnering with an experienced B2B social marketer,not only will you learn the importance social media plays in monitoring mentions, but also capturing what your target audience really wants. By having this data captured and analyzed for you, your business stays ahead of your competitors.
Think about this for a second, if people are complaining about a service they just received from your competitor or lack of a certain type of product, wouldn’t having that information help you understand your next move? How valuable would it be to have direct line into targeted prospects and knowledge of their immediate needs? Solving a client’s need faster than your competitor help increase lead generation or promote online brand awareness. A Social Media Marketing Consultant can create this and more by gathering quality social media intelligence so you can have the right tools to make the right decisions.
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