Syed Balkhi — June 22, 2018 — June 22, 2018
Whether you’re a full-time blogger or blogging as a content marketing strategy for your business, your goal is for your content to be seen by as many people as possible. Not only can your blog attract more traffic to your website and get you noticed, but it can also help boost your sales. But if you aren’t seeing any results yet, applying growth hacks to your blog can help you get there.
Growth hacking is essentially when content marketers find unique ways to drive more growth for their business at a low cost. If you focus on growth hacking your content marketing, you can get more traffic, more customers and more revenue.
If you want to get more exposure for your content, check out these simple growth hacks to take your blog to the next level.
1. Perform keyword research
You can write amazing content for your blog but that doesn’t matter if no one is able to find you on the web, that’s why you need to consider SEO. One of the first steps to optimizing for SEO is keyword research. Google receives over 63,000 searches per second on any given day, so you need to know what your target audience is searching for on the internet and use related keywords in your blog posts.
Find high-volume and low-competition keywords that your website can rank for and place them throughout your blog post in a natural way. Don’t forget to add your keywords to your headline as well.
There are some other SEO factors to consider other than keywords. Instead of stressing out over having to remember them all, you can use a free tool like Yoast’s SEO Plugin to help you out with all SEO best practices.
2. Link to other relevant posts.
Every blogger knows that having other websites link back to you is awesome but there are many benefits to linking your own content on your site as well. Linking to your other blog posts is not only a great way to promote your other content but it also helps with SEO rankings. Google will take into consideration the phrase you linked as well as the content you linked to and will improve your ranking.
Don’t just pick any phrase and link it to one of your blog posts at random, choose a specific phrase within your blog post and link it to related content from another blog post. Like the example above, linking the phrase “split testing” to a blog you wrote titled, “How to Create a Split Test”, will make the most sense for readers and encourage clicks.
3. Offer content upgrades.
Offering content upgrades is a great way to grow your blog and your email list quickly. A content upgrade is essentially a freebie that you offer to visitors within your blog post in exchange for their email address. People love freebies, so by offering a free ebook, weekly newsletter, or PDF download that’s related to your business, your visitors will have a big incentive to join your email list and it will be easier to sell to them down the road.
Make sure the content upgrade you’re offering is highly specific and related to the topic of your blog post. Think about the burning questions your target audience wants the answer to and create your content upgrade around it.
Consider using an Exit-Intent popup that will grab the attention of your visitors as they try to leave your site. Not only will they be more likely to click the download button for your freebie but you’ll be able to improve your bounce rate too.
4. Repurpose content.
Everyone has their own preference for how they like to consume content, some like reading and others prefer watching videos. By repurposing your content into different formats like videos, infographics or even podcasts, you can please visitors with all different types of preferences.
Over at Moz, they have “Whiteboard Fridays”, where they repurpose their blog content into fun, whiteboard videos. You can easily repurpose your own blog posts into videos using a tool like Lumen5.
Repurposing your content in a variety of formats will also give you a boost in organic traffic and according to BrightEdge, 51 percent of traffic comes from organic search. In addition, you can drive traffic back to your site by sharing your repurposed content, like videos, on other platforms like Youtube and Vimeo.
You can experiment with a variety of growth hacks with no risk since they are low-cost. Now that you know some simple growth hacks for taking your blog to the next level, you can go out there and compete with the big blogs and get just as much traffic and skyrocket your sales.
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