Erica BrandtWith e-commerce undoubtedly becoming a bigger and bigger part of our lives, it is important to capitalize on the potential in this arena. E-commerce has undoubtedly become a part of all of the industries around us, particularly with retail products such as clothing.
If you run an e-commerce website, then take advantage of this boom in our current culture. Here are a few tips and tricks to help get you started-
Make Sales and Products a Part of Your Social Media Strategy
It is important not to make every post on social media about sales and products because this will seem overly promotional and unnatural to your followers. However, given the right opportunity, promoting a sale on social media with the right language and images to accompany is a must and a potential gold mine for your business. When timed correctly, keeping followers updated with the latest and greatest information about your current promotion can have significant financial benefits.
Have a PR Strategy
PR is a crucial way to educate consumers about products and offerings. When releasing a new product, consider sending a detailed news release to the media with a description and link to the page where the product can be accessed. Make sure to include any necessary photos and quotes as well. Having a PR strategy is key to ensuring your e-commerce store is successful.
Utilize Mobile as Part of Your Plan
Mobile is a critical part of any e-commerce plan in 2015. With more and more purchases being made from cell phones and the convenience this platform has to offer, it is no surprise that it is becoming a big player in the e-commerce world. It is crucial to have a mobile website optimized for those who may be making a purchase directly from this platform. In addition to having a website, it should be attractive and easy to navigate. If the site is too complicated or difficult, consumers may drop off along the way of making a purchase.
Analytics Matter!
Any e-commerce store should have analytics set up to track purchases and the conversion process. Not an expert in Google Analytics? No problem. It is easy to set up and monitor, and when working with a digital agency, they can help you every step of the way. Analytics is a great place to capture numbers such as website visits, purchases and overall trends month-over-month and year-over-year.
What tips and tricks do you apply to generate and track sales with your e-commerce store?
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