Jared Atchison January 3, 2021 Do you want to grow your eCommerce website in 2021? If so, you’re in the right place.
Business owners and marketing leaders worldwide are looking for new and exciting ways to get their audience interested in their products. We know that there are a ton of options out there, so it can get pretty overwhelming when you’re trying to find a marketing strategy that works for your business.
Our goal today is to show you several powerful ways you get more visitors and sales. Let’s start by looking at a quick way to build brand awareness, which is known to boost website traffic.
Next, we will explore several ways to get more people engaged through your website and other marketing channels.
Ready? Let’s begin!
Promote a Giveaway
If you want people to buy products from your online store, they need to know your company exists, right?
Social media is an excellent place to make more people aware of your brand. Various tactics can get you more traction, including paid ads, influencer partnerships, and organically posting content from your blog.
But our favorite way to use social media websites to spread brand awareness is through product giveaways. Contests are excellent for getting people to pay attention to your brand posts. After all, who doesn’t want the chance to win a prize?
You can use giveaways to get people to take specific engagement actions with your brand. For instance, set a contest rule that allows people to enter your event by following your brand on social media. Next, add a rule for an additional entry where consumers can get a second chance by sharing your contest with their friends. At this point, you can even add a third entry option for people that subscribe to your email list.
The result is more people will find out about your products and services through their friends, which helps build social proof. It’s also possible to grow your email list with a simple online giveaway. You’re also giving first-time consumers a chance to experience your product without paying a cent.
These strategies are helpful across all social media platforms but have proven particularly useful on Facebook, Twitter, Instagram, and YouTube. Facebook alone sees 2.5 billion active users every month, so you can bet that your target audience is spending their time on the social media giant.
Publish Intent-Driven Blog Content
The next way you can increase brand awareness and sales with your eCommerce website centers around your company blog. Most brands have a blog that they use to communicate with website visitors and deliver helpful industry-specific posts.
Blogs are an excellent way to get people familiar with your brand and even the industry if they are new and want to do some research. Surveys show that 47% of online shoppers consume 3-5 pieces of content on a company blog before buying a product.
In other words, you can convince visitors that the goods you’re offering are worth their time through your content. The key is to write content that covers the intention of your audience. Think about what a visitor expects to discover by clicking on one of your headlines, and make sure you deliver.
If you’re writing a post that doesn’t directly mention one of your products, don’t forget to find a way to strategically link the tips to how this knowledge can help users get more value from their purchase.
On a deeper level, you may want to analyze your customer personas to make sure you’re publishing content that appeals to your target audience’s pain points and goals. If you’re not topics that center on these issues, you’re missing the mark because the topics of the published posts don’t align with your readers’ intent.
You’ll also get the added benefit of more website visitors when you publish content. Businesses that blog see 524% more pages indexed by Google than those that don’t publish content. Google admitted that its search algorithm relies heavily on intent. Learn to write content that appeals to your target market, and you can expect to see a dramatic boost in the search rankings, which leads to more sales.
Use Retargeting to Recover Lost Customers
Did you know that the average cart abandonment rate across all industries is 76%? Here’s another way to think about it; out of every 100 potential customers, 76 will click away without completing their order.
At first, that statistic might sound alarming. You’ll be happy to know that things don’t have to look this way for your business. It’s possible to quickly boost your conversions if you know how to bring users back to your website after adding an item to their shopping cart.
The process of getting consumers to come back to your website through off-site marketing is called retargeting. You can use retargeting ads to convince people to click-through and complete the order they left behind.
In most cases, retargeting ads are visible to consumers on social media and other websites. You can choose to display unique promotions that give returning visitors a generous percentage off their order if they use your link to complete their purchase.
It’s also possible to use push notifications and email marketing to get in touch with potential customers. When someone subscribes to get alerts from your business or regular emails, they are genuinely interested in the products on your website. Sometimes, waiting and making a better offer a day later is the ticket to securing lost sales.
Get Personal with Email Marketing
Speaking of email marketing, we think that this strategy will play a key role in eCommerce storefronts’ success in 2021. Email marketing allows businesses to talk directly to their audience, which is essential for building trust.
The more rapport you can build with a subscriber through your emails, the better chance they will become a customer. When it comes down to making your email strategy a success, personalization is the way to go.
People expect brands to be more personal than ever before. You can choose to analyze user behavior on-site, and segment email leads based on specific actions. Alternatively, you can add optional questions to your lead capture page that encourages new subscribers to tell you what kind of emails they want to receive.
You can also implement both of these techniques and expect to quickly build a list of audience segments. Use these segments to create promotions, drip campaigns with content, and add other personal touches to your emails. Doing something seemingly insignificant, like sending out a birthday promotion, can significantly impact your overall sales.
Conclusion
It’s easy to see the underlying themes of marketing in 2021. Consumers expect more personalized content across more marketing platforms. Weaving your email, on-site, and social media campaigns and adding personalization is a surefire way to boost your sales. The key is to find the combination of strategies that work best for your company.
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