Megan Totka — February 19, 2017 Follow @MeganTotka
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but is the way you can create a cadence with your viewers. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. In order to make sure your YouTube marketing drastically improves take a look at these 4 tips.
Pique your customer’s interest
The audience won’t click on your video if it appears it’s going to be boring. They may sit through a tutorial if it offers advice they can’t find anywhere else. One of many ways to boost your business and views on YouTube is to create a video that tells a story that’s compelling. It’s easier to come up with great ideas if you explore topics outside of your industry. Videos are meant to set the mood for people to take the next step, which is clicking to learn more about your product. The goal of a video is to engage your customers and get them ready for your call to action.
Support customer research
When you marketing your brand on YouTube, it’s essential to recognize your audience’s state in the buying process. Some marketers try to cold-sell to people, but the issue is that people you watch your YouTube videos aren’t always ready to commit and follow through with a purchase. This makes it important to select keywords that are relevant to people who want to find new information. Provide video that educates your audience based on those keywords. Think about the keywords to use–consider words and phrases that are relevant to your products and your industry.
Qualify leads
Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. It will be much easier to convert website visitors once they are warmed up to your products.
In order to warm up your prospects, you need to focus on providing video that engages and educates, but leaves them wanting more. Use your video content to usher your audience to your website to get more information.
Build loyalty through consistency
It’s essential to create a cadence through posting consistent content, especially when it comes to posting video content. Learn how to attract new prospects and retain loyal customers. Video is an investment and when it comes to YouTube, especially when you treat it as a marketing channel, you have to give it your all. Make it a point to get into posting video content. The greatest advice for creating a content cadence is to set the tone from the beginning so your audience knows what to expect. An intro video is the place to inform your audience and let them know what type of content you’ll publish and how often. Follow through with what you tell your audience so they stick around.
Work diligently to craft your YouTube channel. While it may be time consuming, it’s time and effort well-spent to build your brand. YouTube can help you market your brand in a way that brings you a plethora of new customers and retains your current ones, too.
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