Jared Atchison — May 3, 2020 Are you looking for a way to reach your target audience while improving engagement and sales? If so, it could be time to start thinking about adding video content to your existing marketing strategy.
Simply speaking, video marketing is the process of making video content to reach your marketing goals. There are countless types of video hosting platforms, tools, and techniques you can use to start using this tactic to grow your business.
There are plenty of things to consider when creating excellent video content for your audience. Today we are going to share 4 tips you can start using today to enhance the quality and effectiveness of your video marketing campaign.
Let’s dive in!
Build Brand Consistency
When someone watches one of your videos, are there clear signs that this piece of content is connected to your brand? Consumers like to associate with brands that post consistent, relevant content. If you’ve researched your ideal customers, you should have no problem creating videos that people will relate to, but consistency is equally important.
You can add more consistency to your brand in several ways. First, make sure your logo is clear and visible on any piece of video content you create. Within seconds users should know exactly who made this video and why they need to watch.
Additionally, posting your videos on a regular schedule will encourage visitors to subscribe and come back for future content. The best way to build trust with your audience is by showing them that you are interested and invested in your company and customers that can benefit from your product or service.
Sharing timely content and including your brand logo on both your profile and each video will help you build a consistent brand image across all of your videos.
Upload Your Videos to YouTube
Most content creators upload videos to their social media accounts and website. While this is a smart move, don’t neglect to re-upload all of your content on YouTube. A staggering 1.9 billion people log on to YouTube every month, and that number has only gone up over the last several years.
Users browse YouTube for videos from creators that resonate with their thoughts, solve a real-world problem, or simply entertain. Every business is different, so your goals may vary depending on the type of business you’re operating.
But due to the large number of people that use YouTube, you can bet that your target audience hangs out on the platform and regularly watches content. You can even upload live events so subscribers can tune in and engage with your brand in real-time.
If you want people to stick around, you have to make sure you’re engaging with the people liking your video, or leaving a comment. These people are more likely to subscribe and come back for future content on your channel.
Add a Transcript
There’s a good chance you have a firm understanding of search engine optimization, and actively work to improve your SEO ranking. But did you know you can boost your SEO visibility on both YouTube and your website by adding a transcript to the videos you upload?
Google’s algorithm focuses on delivering the right content to users based on their intent. They use both text and visual cues to determine the intention of your videos. Including a transcript will help give the AI algorithm more content, which can improve your overall ranking across all platforms.
Not only will you improve your SEO score, but you’ll also add a much-needed feature that promotes a positive user experience. While many people enjoy watching videos, some prefer to read or are hard of hearing. The best way to make sure that these folks can enjoy your content is by adding a transcript after every video you post.
Live Stream for Enhanced Engagement
Finally, don’t neglect the option to hold live stream video events for your users. Customers love the chance to engage with brands they want to support. You can make this experience easy for them by creating and hosting events across your social media profiles and website.
There are plenty of options to choose from when it comes to streaming live. For example, you could host a simple ask me anything (AMA) where users can hop on and ask you questions about your business and products or services. Not only is this an excellent opportunity to engage with your followers, but you’ll also have the option to gather valuable feedback about your customers.
Alternatively, you could host a live social media event where you announce the winner of your latest online giveaway. When you consider that 80% of internet users have at least one social media account, it becomes evident that failing to reach more users on Facebook, Twitter, and Instagram can have a negative impact on sales, traffic, and engagement.
You don’t have to host live events every day. Instead, make it something special that you promote several weeks in advance to get the attention of more leads and existing customers.
Back to You
When implemented correctly, video marketing can yield a massive ROI and introduce your business to people that would otherwise never know you exist. As your brand grows, you’ll discover new opportunities to engage with your followers through your video content.
Read what people write in your feedback forms, analyze your video analytics, and spend the time to fine-tune this marketing strategy. Before long, you’ll have plenty of people interested in what you’re offering, and actively reaching out to your brand for more information.
Now it’s up to you to show consumers the benefits and features of your products or services. You won’t see a massive boost in sales overnight, but with patience, you can master video marketing and exponentially grow your business.
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