Zac HeiseyThe overall traffic towards commercial online websites is at its absolute peak during the final days of the holiday season, when thousands of last-minute shoppers scramble to find the perfect gift online. Online stores can make the most of this opportunity with hard-to-resist offers, discounts, and promotions to attract potential customers. If you’ve failed to successfully plot out a holiday marketing plan, don’t worry – these 4 tactics will help you attract those last-minute holiday shoppers browsing online.
Offer Discounts
Offering conditional discounts is perhaps one of the oldest, yet most effective ways of attracting shoppers. Online store owners can offer conditional promotions in the form of segmental discounts, for instance, 10% off $ 50, 20% off $ 100 and so on. This way, customers find an incentive to buy more and save more, and as a result they usually end up shopping more from the same store to get a better discount.
Websites that offer bulk/bundle discounts tend to attract many customers looking to get a bunch of last-minute holiday gifts in one place. These people are primarily interested in just getting the gifts to their loved ones in time. Bulk discounts can be limited to a finite period of time, for instance it can be titled ‘Christmas bundle offers’ or ‘Holiday seasons bundle discounts’ so as to indicate a limited validity period to take advantage of the offers.
Providing online shoppers a way to decide the discount they want can not only bring a number of visitors to a website, but could also serve to encourage returning visits and purchases. A way to do that is by offering a segmental discount depending on the number of consecutive days a buyer visits the website, or the number of times the item is shared on social media.
Make it Exclusive
Nothing catches the eye more than an offer that isn’t for just anyone. Products with catchy promotions requiring the potential buyer to be a part of a particular club creates an increased level of curiosity and hype. Offers such as those requiring an invitation, or for the buyer to participate in a fun little holiday-themed competition adds up to the appeal.
Make it look right. Dress the product up in the right colors for the occasion. Let your website show that the item up for sale isn’t just another product they can get at any time of the all year. Instead, it is the product for the occasion. And it’s exclusively available for that period.
Incentive & Reward Your Customers
Customers want to feel welcomed. It is the little things that matter. Offering free shipping on items is a great example of this. These types of small but important incentives tend to work out best for shoppers on a limited budget. How about getting into the holiday spirit and attaching an additional item as a gift onto a customer’s purchase? These additional items can be an outdated product model, or something you have plenty of in stock. This creates a win-win scenario for both the shopper and the online shop, and is a great way to get some repeat business for pleasantly surprised customers.
Invest in Smart Marketing Strategies
The success of an online business relies entirely upon its visibility on the internet, which is why business owners are encouraged to invest heavily in smart marketing strategies around the holidays. In the final countdown before the holiday season ends, online marketing strategies may need to shift to heavily favor targeted display and banner advertisements. People are in a rush to find a good gift at a good price, and buy it then and there. Drawn out ad copy, landing page text, or product descriptions aren’t as likely to attract last-minute shoppers as clean, catchy, well-designed display and banner ads that feature product images and price points. Figure out where your customers go on the web, and solicit those sites for any type of advertising inventory they offer – homepage takeovers, background skins, anything that will make your brand stand out when the clock is ticking.
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