Jared Atchison April 7, 2021 Spring is here, and many business owners take this opportunity to revise their marketing plan for the year ahead. If you’re in this position and here today, it’s because you want to get more traffic to your website, increase subscriptions, and turn people who have already visited your website into loyal customers.
You can use virtually every aspect of your brand to get more people interested in your online store. Everything from your blog to your partnerships can play an essential role in how your company grows and develops.
Our goal today is to help business owners across all industries increase sales. So, without delay, here are four ways you can boost eCommerce sales this spring.
Expand Your Company Blog
Blogging is one of the best ways to keep your audience interested in your brand. Consumers are not interested in buying a product and moving on with their day. Instead, they want to interact with brands that deliver value before purchasing something and long after they place their order. Your blog is the best way to continually show your visitors that you are committed to their success.
As businesses add more content to their library, they can expect to see a surge in traffic. If they are connecting with their target audience, a portion of that traffic will translate to sales. It’s also worth noting that businesses that blog see twice as much email traffic. So, even if a user doesn’t immediately buy something after reading a post, they may subscribe to your email list, which opens the door for future marketing and sales opportunities.
If you already have a company blog, don’t worry. There are still plenty of new topics you can write about to keep users coming back to your site. The key is to cover as many bases as possible with your writing. Research shows that after a company publishes 51 blog posts, they see an average traffic increase of 77%!
You can learn about what topics do well with your audience by simply asking them or reviewing your analytics to discover your most popular posts. Let’s say you have a website about gardening. If your articles on growing vegetables see 80% of all of your traffic, you can bet that more similar articles will also bring in more traffic.
Build a Strong Social Presence
Next, let’s talk about the importance of building a strong social presence. If consumers don’t know that your brand exists, they will never have the opportunity to become customers.
When planning your marketing strategy, think about how you’ll make your brand easier to find across various social media networks. If you’re wondering how much social media affects sales, consider this; 31.24% of all business referral traffic comes from social media.
In other words, you could miss out on almost one-third of all of your visitors if you’re not actively making putting your brand in the spotlight on platforms like Facebook, Instagram, and YouTube.
Live events are an excellent way to get potential customers interested in your company. People enjoy watching video content, and live videos tend to see exponentially more traffic when promoted on social media.
You can host a product education seminar, ask me anything (AMA) event, or even announce special offers. The key is to use this time to engage with your audience and show them that you’re a helpful brand with a stellar product.
A surprising 59% of people use social media when they want shopping inspiration. If someone shares one of your posts or events, a consumer could find your brand and quickly become a loyal customer.
Don’t forget to take the time to engage in the comments on your posts and get involved in large communities that discuss your industry. If you’re helpful, friendly, and approachable, you can bet that people will click-through and check out your website based on your social presence.
Consider Collaborations
While we are on the topic of social presence, let’s talk about collaborations. Business owners partner with other companies and content creators all across the internet. If you want to grow your sales, partnerships are an excellent way to get more traffic that’s likely to convert into sales.
Ideally, you want to partner with brands that have similar values and viewers. At the same time, they need to offer a slightly different product than the one you sell.
For example, a brand that sells makeup could benefit from partnering with a clothing store or a lifestyle influencer on social media. Both of these choices can help you get more sales. The clothing store may take the partnership because makeup is a big part of fashion, so the two products mesh well together.
Similarly, lifestyle influencers often feature makeup tutorials. If you can join up with one of these people and get them to sample your product, you can safely assume that some of their traffic will eventually make it back to your website.
When it comes to working with influencers, Instagram and YouTube personalities are the way to go. On Instagram alone, 130 million people click on sponsored posts each month. People tend to trust influencers because they spend a lot of time watching their content and engaging in the comments section.
If an influencer highly recommends a new brand, there’s a good chance their audience will want to try the product for themselves.
Think carefully about products and services that align with your product or brand message, create a list of potential contacts, then reach out to see if they are interested in working together. You’ll need to work out the terms depending on the size of the business or creator.
One thing is for sure; partnerships are an excellent way to get more people to your website, which translates to more sales.
Develop Your Customer Service Team
The final tip we have for you today centers around customer service. Consumers expect businesses to have a far-reaching and robust support team. Similarly, if you hope to turn new visitors into customers, a well-rounded support team is one of the best ways to bridge success gaps and show people why your product is worth their time.
If you want to maximize your results, we recommend using a hybrid support system that uses chatbots and live agents. Chatbots can quickly help existing customers find a specific product page or perform a simple request, like changing their password.
While your chatbot is handling these queries, your live support team should work towards helping existing customers and prospects with in-depth issues. So, if someone is interested in your product, they may ask customer service a series of questions to determine if they want to complete their order.
You should also train your customer service team to understand your different audience personas so they can help new visitors find their way and get comfortable with your business.
These adjustments to your team will result in more sales because consumers close to making a purchase will likely get directed to a live agent if they have questions. Now, your team can put your value proposition on display and overcome any objections that arise.
Conclusion
Slight changes to your marketing strategy can significantly impact your sales and engagement over one year. If you want to prepare for a profitable holiday season, spring is the perfect time to build rapport with users and secure sales.
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