Katie Cooper
For years, businesses have been using social media to connect with their customers and build their brand and the enormous benefits of using social platforms for business purposes have been proven over and over again. Whether companies are using it to advertise, build awareness or sell their products, every business can benefit from using social media.
- Brand Recognition
Wondering how to get your brand more recognition using social media? It’s simple, go where your target audience already is. Brand awareness is one of the top three challenges for B2B marketers (preceded by lead quantity and lead quality). If you want your brand to be easily accessible to your audience, you meet them on some sort of social channel whether it be Facebook, Twitter, LinkedIn, Youtube, etc. These social channels are the perfect opportunity to syndicate your content and increase your brand’s visibility.
- Effective Audience Targeting
It’s incredibly easy to learn about your audience using the social platform’s analytics function. These analytics break down your audience’s gender, location, age, interests and many other demographics. This allows your business to see what audience you’ve already captivated and which ones you could potentially pursue. Knowing the demographics of your audience will also help shape the content you put out in the future.
- Higher Conversion Rates
Using social media not only leads to potentially higher conversion rates but it undeniably provides extra opportunities to convert. Even with low click-through rates, the sheer number of conversion opportunities is significant. Each post your business creates is an opportunity to convert a user into a customer. Studies from Hubspot have shown that social media has a 100% higher lead-to-close rate than traditional outbound marketing. Facebook caters to businesses and offers apps directly on your page to make the conversion as easy as possible so your customers don’t have to click-through to another site.
- Improved Customer Service
With social media being the top internet activity it’s no surprise that people are using it for customer service. In fact, 67% of consumers have used a company’s social media site for servicing. Social media is a great way to demonstrate your company’s customer service skills. Monitoring these social channels for positive and negative comments and responding to them is crucial if you wish to become a beacon of customer service. If you need some pointers on how to handle negative comments, refer to our past blog post.
- Increased Site Traffic and Ranking
Social media is a great way to get people who are unfamiliar with your company acquainted with your brand. Without social media, your online customers are limited to those who already know about your site or find it through a search engine. Quality content on your social channels will lead people back to your site and hopefully to the conversion points you have set up. With more traffic flowing to your site, your company will gain a higher authority in the search engine rankings, thus giving you more traffic. Social media helps fill the never ending cycle of inbound traffic.
Every minute your company is not on social media is another conversion and possible customer lost. With a proper social media strategy, you’ll be able to gain more traffic, more conversions and more customers. If your company doesn’t have the time or resources to dedicate to a social media campaign consider outsourcing the work to a social media agency.
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