I remember when I first started out in the digital marketing space several years ago – there were not nearly as many tools available as there are today. For a long time, Google Analytics was one of the only digital marketing tools I would use. Times are changing, luckily. More and more tools are hitting the market that help streamline the work we do but also give us access to data that we couldn’t get otherwise. Here are five of those tools that deserve your attention.
If you plan on investing in influencer marketing or social media marketing, this is the tool you’ll want to check out. It helps users identify, rank, and engage influencers through its Influencer Discovery ZPointsTM tool. ZPointsTM also helps users discover which posts resonate best with their audiences. Currently in beta is Zoomph’s Facebook Insights tool that helps users identify popularity among keywords for select locations and dates. Facebook Insights is helpful in social media content creation – create content that speaks to the right audience.
Coming up with great content ideas can be one of the most challenges part of being a digital marketer. BuzzSumo makes its whole lot easier. One of the areas I always start within BuzzSumo is the Most Shared tab – it gives me an idea of the type of content that resonates well on social media. From there, you can visit the listed articles and check out what makes them unique. Another helpful tab for content creation is the Trending Now tab, if you have the resources to create timely content.
The Link Discovery Platform is a software platform that uncovers commercial placement opportunities in any language in any industry. Upon building a specific data set, a relevant pitching list is populated that aids link building outreach managers in their quest to communicate with various sources. It also monitors content that can be indexed and provides second and third level backlink profiles plus match relevancy, and more.
Crowdfire is a social media engagement tool that helps users grow and manage their social media following. We use it for Twitter. It has a feature that is helpful in identifying which Twitter users recently followed, unfollowed, and have an inactive following so that users can determine which they’d like to continue following or engage. In addition, it also offers a DM automate tool and scheduling tool.
Google recently launched a new version of Google Analytics – introducing Google Analytics 360. This tool is like Google Analytics on 10 cups of coffee. It offers a lot more data than the original, has a cleaner interface, and overall just provides a better user experience. Unfortunately, in order to use it at this time, you need to contact a Google Sales Rep.
If you decide to try any of these tools, leave a comment below letting me know what you think of them and how they worked for your business.
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