When it comes to online marketing, maximizing user engagement is the name of the game. For this purpose, many content types such as infographics, slideshow presentations, and explainer videos are utilized to improve the communication between a brand and its target audience. Webinars, in particular, are very effective in building your authority as an information provider and winning the trust of viewers. It can also result in a substantial increase in sales when utilized properly.
To incorporate webinars in your sales strategy, below are five of the best techniques you need to follow:
Always Focus on a Topic
When developing any type of content, it is easy to digress and lose the interest of your audience. That said, make sure that every stage of your webinar is on-point and sticks to a relevant issue. Avoid using vague topics so you don’t have to needlessly elaborate certain points and cover them in separate webinars instead.
Breaking down relevant subjects into smaller sub-topics has numerous benefits. For one, you can produce more content by creating a webinar series. Implementing an organized and searchable structure for your webinars will also improve the experience of your audience.
Get an Awesome Speaker
The success and quality of a webinar rely heavily on the main speaker or speakers. Take note that it takes more than just the ability to speak fluently to host a webinar. The speaker must also be an expert to be able to speak comfortably around the technical areas of a topic.
Additionally, the speaker must be comfortable when talking in front of a camera. If you’re planning to host the webinar yourself, then you may need a ton of practice before you can get your act right. Otherwise, consider hiring a professional speaker to host the webinar for you.
Use the Right Webinar Platform
When it comes to building the actual webinar, there are several online tools you can use to make the process easier. If you’re looking for ease-of-use, functionality, and quality all at the same time, then below are some three of the best platforms you should consider:
- ClickMeeting– A comprehensive webinar platform that can assist you before, during, and after the webinar. The entire platform utilizes a visual interface from optimizing the registration page to monitoring the statistics. This way, anyone can plan and launch a successful webinar with little to no training.
- Zoom.us– This particular platform focuses on facilitating video communications online, which is useful for improving collaboration between remote teams. It can also effective in creating and promoting webinars and online events to a large audience.
- Google+ Hangouts – A simple option would be to use the hangouts feature on Google+, which now allows webinars. Being integrated with Google+, using hangouts to promote your webinar has clear social advantages, especially with the site’s engagement features such as polls, +1’s, shares, and comments.
Pick the Best Format
Not all webinars are the structured the same. There are interviews, Q&As, product demonstrations, and panels which are fit for specific situations. Before recording your webinar, make sure you have a clear idea in mind on what you’re trying to achieve. Doing so will help you decide the webinar format to use.
A Q&A webinar is great for boosting engagement since the speakers are directly interacting with the audience. A panel or interview, on the other hand, is great for extracting the opinion of authoritative people such as thought leaders, bloggers, and renowned professionals. Lastly, if your aim is solely to promote your product or service, then a live product demonstration is a great way to show the audience firsthand on how the product performs.
Have a Solid Conclusion
A great webinar makes sure the audience is left wanting more when it finishes. As a rule of thumb, make sure your webinar ends with a solid and empowering conclusion. Focus on reiterating the key points and guiding the audience on what they should do next.
A good strategy is to leave the contact information of your speakers and everyone else involved with the webinar. Doing so can spark the curiosity of your audience to go deeper and put everything they’ve learned into action.
Conclusion
Developing and promoting webinars take a considerable amount of work. However, webinars can be your key to unlocking thought leadership and making a name for your brand in the industry. Just remember to have the best options you can get your hands on–from the main speaker to your webinar platform.
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