Hana LaRock — November 24, 2016 
Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy, it would be silly not to use it to some extent. Facebook gives companies unique opportunities to interact with their audience, in a way that other marketing tactics simply can’t do. If you’re interested in using Facebook as part of your lead generation approach, then look at these interesting hacks.
1. Create or Join Facebook Groups
Believe it or not, Facebook groups, which may be our modern day chat rooms, are a sure-fire way to bring in leads. Whether you start your own group or you join a group that’s related to what your company does, you could have thousands of potential customers right in front of your eyes. Creating or joining a group gives you a unique opportunity to engage with these leads either directly or through a post thread within the group. Though you should always ask permission before advertising yourself, this is little-known Facebook hack that can guarantee leads.
2. Host a Facebook Contest
People love contests, especially contests that are easily accessible via Facebook. Using your own company’s Facebook page, you can create your own contest and use it to grow your email marketing list. In order to enter the contest, readers need to submit their email address and share the contest. Or, they need to share other content from your website on their own Facebook page. It’s a win-win. You get leads and they (hopefully) get something nice, too.
3. Utilize the Messenger App
At first sight, it seems as though messaging your leads via the Facebook messenger app is a little bit unprofessional, to say the least. But, a Facebook message can be used as a way for people to get in touch with you instantly, while also acting as a call-to-action button. If you have the message button on your company’s page, people can get to know you quicker. That button should also display your response rate, and if its good, you’re on the right track to getting more leads.
4. 2-in-1 Services (Instagram!)
Facebook owns many other companies, including Instagram. Instagram is a great marketing tool on its own. But, the fact that you can easily share on Facebook after posting a photo is a wonderful way to hack this social media. Facebook is also connected to most apps and websites. You can easily share your own content or have others share yours on Facebook. And, you can do it all with just a click of a button.
5. Take a Look at Your Analytics
Whether you’re just starting out or you already have some experience, Facebook basically analyzes data for free. Sure, it may not be entirely in depth and it might be difficult to understand at first. But, for small business owners who just want to get an idea about their leads, this is one great hack.
Want to learn more about how you can use social media to your advantage? Request a demo with Mission Suite today and see how you can utilize one of these Facebook hacks.
Digital & Social Articles on Business 2 Community(64)
