Almost every business has some kind of web presence today. It will not be entirely wrong to state that every business needs a website to be able to stay ahead of its competitors. It has been proven that websites do not only help bring in more customers but can also help business in other ways. And how do you enjoy these benefits? You have to bring in more visitors to your site.
Search engine optimization, also known as SEO, is one of the most common ways to bring traffic to a website. However, things are changing and today businesses are using different models to grow online. So, without much ado let’s have a look at five hacks to bring more visitors to your site.
1. Refer A Conversion Rate Expert
There are a lot of web designing companies that create attractive websites, but merely having an attractive website is not enough – one needs a website that actually converts. For this reason you need to find conversion rate experts; these are individuals that know the ins and outs of a website and can help polish your website to bring in more customers. This may sound like a costly investment, but in the long-run you will be able to save on marketing and other expenses.
2. Know Where Your Visitors Are
When you get to know where your website visitors are coming from and what they are looking for, then it will let you know that you need to re-position your offerings and meet the visitors’ requirements to entangle more clicks. Websites such as crazyegg.com are the best tool to let you know such information. These tools will also let you know how far down your visitors are scrolling on your web page.
3. Live chat
The live chat feature on a website can work wonders for your website. It is widely assumed that the live chat feature is just for ecommerce sales sector, but this facility is fit for all. Whether you have a restaurant business or an education institution, you can make use of this facility. Having a Live Chat option makes visitors feel they can get in touch with you anytime they want and helps build trust. This is a low cost added service and can produce noticeable results. Plus, you do not have to be available 24/7 but only during office hours.
4. Exit Popup Offer
As unfortunate as it may sound, a huge number of visitors either do not convert or do not return. Why not try every possible option to anchor them? Popup Exit Offer works great in increasing conversion rates. In the long-run these exit captures will improve your overall return on investment. This is basically a way to attract your visitor’s losing interest by offering them more to come back.
5. Testimonials and Trust Signs
It is necessary to win your visitor’s trust. Trust is generated when they see testimonials from industry clients and other customers, and as a result they make purchases. Showcase awards, accreditations and recognitions from reputed organizations are the trust signs that would make your visitors feel comfortable when doing business with you. And above all, don’t FAKE!
Following these hacks can help you bring in more visitors to your website and would increase your sales which would eventually add up to your business’s growth.
Digital & Social Articles on Business 2 Community(61)
