Syed Balkhi October 21, 2020 Do you want to drive more traffic to your online store? If so, you’re not alone. Business owners and marketing teams across all industries strive to get more people to visit their website.
The more traffic you can generate, the better chance you have at getting more sales, leads, and engagement. But getting people to find your online store, and stick around, can pose a challenge.
Today, we are going to look at several insider tips that will help you drive more traffic to your eCommerce storefront. We are going to cover advice that includes content marketing, SEO, and social media engagement.
Ready? Let’s get started!
Publish High-Impact Content
Believe it or not, online stores can dramatically improve their traffic by creating top-notch blog content. A whopping 77% of internet users read blog posts, so there’s a good chance your target audience will enjoy the content you add to your site.
The key is to create blog posts that your customers want to read. In other words, what sub-topics can you cover within your industry? For example, a content marketing team for a sporting goods website would likely write about recent games and league performance.
Customers interested in sporting goods care about how their team is doing, making them more likely to read future content. If you consistently post compelling stories that touch on subjects that matter, people will come back to read what you have to say.
If you can catch their interest through your topics, you’ll assure more website traffic. As a result, you could see a boost in sales and on-site engagement.
Look for Guest Posting Opportunities
Speaking of content marketing, let’s talk about another way to drive more traffic to your online store. Guest posting is a marketing practice where businesses or entrepreneurs write blog posts for other companies or publications.
There’s plenty of evidence that this strategy works. A surprising 60% of bloggers write 1-5 guest posts each month. This tactic helps business owners because it spreads brand awareness. When your blog posts are published on other websites, users who’ve never heard of your online store are more likely to click-through.
You can look for guest posting opportunities by finding publications or blogs in your industry. Don’t be afraid to reach out to another brand in your industry if you think your product or advice would help their customers. The goal is to spread more brand awareness to your target audience. Writing guest posts can help improve traffic and visibility, which leads to more visitors.
Choose the Right Keywords
It’s no secret that making it to page one on Google can dramatically increase your website traffic. Search engine optimization (SEO) plays a crucial role in how consumers find websites and how businesses connect with potential customers.
You’ll want to look at several different factors when working to improve your SEO ranking. First, use Google’s keyword research tool to find high search volume, low competition keywords in your industry. Using this tactic, you’ll be able to rank for words that customers are typing into their search bar, which means they are more likely to find your online store.
It’s also worth focusing on local SEO keywords. Local words are keywords that reference a specific place in the phrase. For example, “Tire repair shop near me” is just as much a local keyword as “Tire shop in Pittsburgh, Pa.” Both keywords are designed to reach a local audience. While the definition of local can vary based on the products or services you sell, the intent remains the same.
Choose keywords that consumers use in your industry, and you’ll slowly start climbing through Google’s ranks. You can expect to see more traffic and engagement as your visibility increases.
Join Online Conversations
If there’s one thing we learned from the internet, it’s that people love to talk. You can find people chatting across social media platforms like Facebook and Twitter. On average, social media users spend 2 hours and 29 minutes across various websites each day, including slightly smaller sites like Reddit.
Look for conversations taking place across various communities. For instance, you could check Facebook Groups to find people talking about your industry at length. Use these forums to help potential customers overcome pain points and reach their goals.
You’ll find that this extra exposure helps introduce your brand to people who otherwise wouldn’t know that you exist. We suggest spending at least an hour a day taking part in conversations happening on social media. Offer help, and include links to relevant products or blog posts when it’s appropriate.
Promote Irresistible Offers
Finally, if you want to drive more traffic to your website, you have to promote irresistible offers. Consumers that come to read your content have the potential to become customers. Understanding why people visit your site and showing personalized offers that meet their needs will help you increase traffic.
Instead of worrying about a customer bouncing from your site, never to return, you can convince them to come back with a limited time offer. You can even use an exit popup to try and get their attention as they are on their way out the metaphorical door.
When you understand your visitors, you have a better shot at showing an offer that will keep them invested. For example, if someone looks at 9 of your blog posts, and they all cover a specific sub-topic, you can create a personalized offer that shows off products in that category at an exclusive price.
These small incentives are a great way to encourage more people to stay on your website, which further bolsters your online store’s sales and engagement.
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