Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation.
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of how Google Map Maker works and how it can impact the small businesses they work with. Many either hate Map Maker or ignore it all together.
However, I’ve always found Map Maker to be an awesome tool that can really benefit the Local SEO community if used properly. I’m going to be writing several articles on how I use Map Maker, and I’ll start by highlighting some of the ways the rules for Map Maker are unique.
Differences In Rules
The rules for Map Maker are different from those of Google My Business (GMB). Many SEOs have a bad first experience with Map Maker because they approach it with the GMB guidelines and think that all the rules are the same.
The rules are not the same — and if you aren’t familiar with the differences, you’ll have a less-than-great experience.
Here are just a few examples of what is different between the two….
[Read the full article on Search Engine Land.]
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