Michael PeggsIf you’ve spent any time on marketing blogs, you’ve already heard stories of the power of blogging. Businesses have used this marketing tool to grow their traffic, build authority and generate thousands of leads.
Yet, you’re still not sure whether it is right for you.
If you’re on the fence about blogging, here are 5 rock-solid reasons why your business needs a blog:
- Blogs build relationships
Your customers today are bombarded with marketing messages. Between TV, radio, print, social media and display, the average customer is exposed to at least 5,000 to 20,000 marketing messages every day.
Blogging is a surefire way to stand out in this crowded marketing field. A blog allows you to hold the reader’s attention for minutes instead of seconds. It allows you to hold conversations with your customers instead of simply blasting marketing messages at them.
All this helps you develop relationships with your customers – something no amount of advertising can buy.
- Blogs help with SEO
If there’s one thing search engines love, it’s fresh content focused on a large number of keywords.
The best way to create this content, of course, is through blogging.
With blogging, you can quickly create in-depth posts on your target keywords. You can also include images and multimedia content to help you rank in image and video search. Moreover, blogging can helps you increase the number of pages on your site, which results in more leads.
Combine blogging with a solid white-hat link building strategy, and you’ll see big SEO wins.
- Blogs offer great ROI
Blogging is one of the most cost-effective method of acquiring traffic, leads and customers. Businesses that prioritize blogging get 13x more leads than those that don’t. Nearly 80% of companies that have a blog also report a positive ROI from their inbound marketing efforts.
If ROI is important to you (as it should be), blogging is one of the best marketing mediums you can invest in.
- Blogs establish authority
You’ve probably heard of Tim Ferriss, Neil Patel, Ramit Sethi, Rand Fishkin and Derek Halpern. All these people are widely recognized experts in their respective fields who established their expertise through their blogs.
This is one of the side-effects of blogging: once you start creating high quality content on a topic, you slowly start gaining recognition as an expert on that topic. Create hundreds of top-notch posts about SEO, and you’ll eventually be seen as an authority on SEO. Do the same for fitness, and you’ll be seen as a fitness expert.
- Blogs anchor your content marketing
Content marketing is one of the most effective marketing strategies around today. Research shows that content marketing generates 3x as many leads as traditional marketing. This is why nearly 71% of B2B marketers use content marketing to generate leads.
Your blog is the anchor of all your content marketing efforts. This is where you’ll share your infographics, guides, and keyword-focused content. You’ll harvest your blog for social media, turn old posts into SlideShare presentations, and create webinars based on your top-performing blog content.
Conclusion
Blogging is essential for any business that is serious about building an audience and generating leads. It requires little investment barring time, and is easy enough that anyone can get started within hours. If you care about your audience and the long-term success of your business, blogging should be your top marketing priority.
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