Karen Repoli — December 28, 2016 Follow @karenrepoliAre you a busy entrepreneur or small business owner who is overwhelmed by social media marketing? When you reach out to colleagues asking how they get it all done, many times outsourcing is the answer. However, entrepreneurs typically find it difficult to delegate any part of their business. As I mentioned in my previous post, the question I often hear is:
“I know I need a virtual assistant but I don’t know what to delegate.”
In response, I created a series of blog posts, social media memes, and videos to show you exactly what you can delegate in the New Year. Today’s installment is focused on social media management.
Sharing your blog content across social networks
Creating and publishing your blog articles are only the beginning of blogging. If you don’t promote your posts throughout the social media community, you might as well be talking to yourself. But creating high-quality posts and memes and then sharing them on each network you’re active in at the best time to reach your targeted audience can be time-consuming! A social media virtual assistant can take care of this process for you.
Finding and editing images to use in posts
Not sure why you need to use images in your social media posts? Consider these stats:
“Content with relevant images gets 94% more views than content without relevant images.” Kissmetrics
“When people hear information, they’re likely to
remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Lifelearn
Convinced? Your next question may be where do I find all these images and edit them to fit my needs? There are many places you can find images but you need to be sure they are royalty free or that the creator will let you share with proper credit noted. Your virtual assistant can find or create these images for you. One more thing you can mark off your list.
Curating quality content from relevant sources
Frequently your followers on social media will share content created by other thought leaders. You’ve probably heard others say ‘social media is supposed to be SOCIAL.’ What this means to you is every one of your posts should not be about you. There are several ‘rules of thumb’ regarding how many of your posts should be self-promotion. The one I try to follow is The Golden Ratio. This is it:
30 percent of your content is owned
60 percent of your content should be curated
10 percent of your content can be promotional
As you can see, 60% of your content needs to be owned by someone else. Your virtual assistant can monitor the internet for content that pertains to your keywords. She can then create posts which link back to the curated content. You can breath a sigh of relief that you don’t have to do all the research!
Keeping track of brand mentions
One of the things you should be doing constantly is keeping track of where and when your brand is being talked about on the internet. To maintain your stellar reputation or save it when there are negative remarks, you need to know who is talking about you and how. One survey found that 84% of consumers expect companies to respond within 24 hours after posting on social media. If you or your virtual assistant is not monitoring brand mentions, you will miss a lot of these comments and this will directly affect your reputation. It doesn’t take a lot of time and it needs to be a priority. Your virtual assistant can monitor and track these interactions daily and alert you to any items that need your personal attention. In addition, she can respond to those that don’t need your attention.
Remember that not every virtual assistant is qualified to perform all these tasks. Make a list of the items you need to outsource and then have this list when you start your search for your ideal virtual assistant. If you don’t know where to start, this article will guide you.
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