Amanda Clark
Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without.
For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you might want to leave out of your Facebook posts.
And some of them may surprise you.
Consider these elements, which may be slowing down your Facebook progress rather than advancing it:
- Ten-dollar words and industry jargon. With your Facebook posts, you’re ultimately trying to reach everyday consumers as much as you are members of your industry. You want your posts to be engaged with, shared, and—first and foremost—actually read. As such, it’s important that you keep them brief and breezy. There’s no need to pack them with long-winded expressions or convoluted vernacular.
- Hashtags in excess of two or three. As you might imagine, there have been countless studies and analyses done regarding the question of how many hashtags is too many. The short answer: Once you get past three, you’re doing more harm than good. Cluttering your post with too many hashtags actually lowers engagement, rather than boosting it.
- Multiple links. It can be tempting to try to cram as much info and as many links as possible into a Facebook post, but that’s counterproductive; a good post will be singularly focused on directing users to a single destination. Introducing multiple links reduces the chances of any of those links actually getting clicked on.
- Superfluous words. We mentioned it before but it’s critical to understand just how brief a good Facebook post should be: Somewhere in the vicinity of 40 characters or so!
- Overly promotional language. Here’s something else we mentioned before: Facebook is seriously cracking down on promotional posts. Use “salesy” language at your own peril!
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