5 Things You Should Be Doing in Your Social Media Teams

December 16, 2014

Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guides you get these long posts on “47 tools” or “61 software” that will help you achieve your goals.

Regardless of your site’s size or segment, there are some interesting innovations that you should be doing:

1) Custom Sharing Actions: Creating your own sharing buttons can pay off. Sometimes people need a different way to express themselves. ‘Agree/Disagree’ buttons might make more sense on an online newspaper than a Like Button.

2) Comparing User Behavior: A social user is someone who has shared at least once on your website. It’s paramount that you understand the difference between social users and non-social users. You should be able to compare visits per user and page views per user. You should also measure the impact of your shares through leads per user and leads per share.

3) Tracking user sharing: Several tools tell you what’s being shared. Others who’s sharing. By identifying your users you’ll be able to fully comprehend social media on a user-level, see which users are sharing the most and how they’re generating traffic and conversions, and find your true influencers (see also: 3 Reasons you’re looking for the wrong influencers)

4) Tracking social networks’ performance: In social media, you need data to understand where to invest your time and money. You should track traffic generation and conversions on each social network you use. This way, you’ll understand which networks or efforts are driving your business.

5) Tracking Copy & Paste sharing: Tracking shares from social sharing buttons is great, but there are loads of users who share by copying and pasting the URL in the address bar. You should be tracking this sharing behavior and reports it along with shares on social networks.