Kelly Groover November 11, 2021 Are you ready to jump on the RevOps train?
RevOps is a business strategy that maximizes your revenue potential by aligning your marketing, sales, and service processes and platforms. If that perked your ears up, you’ll want to learn more about Operations Hub from HubSpot. Operation Hub connects your apps and communication across departments, organizes and stores data, and automates certain functions. Here are five specific ways Operations Hub can help with your RevOps.
Get Your Teams Working from One Platform
A main priority of RevOps is to align your teams. When you’re working out of multiple systems, your communication can falter. Your objectives and end goals can shift. Operations Hub is built on the HubSpot CRM and connects to the entire growth stack. Additionally, within Operations Hub, you can give everyone within your company the appropriate access through agent permissions, status, and more. Everyone will see precisely what they need to know to focus on both their individual and larger goals.
Create Custom Automation Unique to Your Company’s Need
If you use HubSpot, you know the power of its workflows. Sometimes you need to step beyond what’s available out of the box. Maybe you need a custom deal rotation workflow, or you have a complex lead rotation system. Programmable automation in Operations Hub lets you define specific, tailored actions using JavaScript to execute within a workflow. That way, you can build out your company’s unique processes or even recreate functionality from other systems that you’ve migrated from.
Eliminate Data Cleanup
With Operation Hub’s data quality automation, you can keep your raw data clean and organized so you can avoid any potentially costly errors. You will also save time because your team will no longer manually fix dates, names, duplicates, or anything else that dirties your data. More automation means more time using your data in your sales, marketing, and service campaigns!
Keep Your Apps in Sync with Easy Integrations
How many different applications or tools does your company use? One for email? Another for SMS marketing? What about your marketing automation platform? Your tech stack needs to be connected so every department can function smoothly. In Operations Hub, you can use out-of-the-box integrations and apps to sync your Operations Hub and HubSpot data with the rest of your solutions. Everything will be moving in and out seamlessly so you can access the data you need when you need it and prevent silos.
Customize and Report on Your Data
Operations Hub lets you customize and store your data to your business’s preferences through custom properties and more. Essentially, everything can be created to reflect how your business runs from the moment a lead hears of your company for the first time to the minute you’re trying to upsell them. You can also use Operations Hub’s reporting capabilities to build and create dashboards that you can share across teams, making it easy to optimize efforts in different departments and stay the course.
Learn More About Operations Hub
The topic of RevOps strategy isn’t going away any soon, so it’s worth investigating Operations Hub a little more. Our team has composed a complete guide to understanding the ins and outs of the solution that you can view here.
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