Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to quantify to a sponsor, but incorporating it with basic analytic metrics like reach and engagement can showcase to your sponsor how your efforts can benefit them.
With that in mind, let’s look at some ways you can incorporate your sponsor into social media campaigns.
1. A ‘thank you’ post goes a long way.
Whether you’re dealing with multiple sponsors or one title sponsor – it’s important to have a heartfelt post thanking them for their support. You literally could not do this project without them, so take time to acknowledge that!
2. A blog sponsor feature.
Having a blog that includes your sponsor’s efforts is another way to give them exposure. Collaborate with them on the topic – your readers will get more out of a piece that was created out of the partnership.
3. Create graphics with Sponsor logos.
Including the sponsor logos on your cover photos, event graphics, and any other imagery associated with your campaign. Don’t let logos overwhelm the messaging, but make sure they’re included. It’s a subtle addition but can go a long way for the sponsors to know that you took the time to include it.
4. Feature the sponsor in a video.
Once again – collaboration is key! The sponsors will likely have ideas on how best to create video materials. Just because they are the sponsor doesn’t mean they get everything they want! Don’t lose your voice in the creative process, video content is important to your social and you can’t waste resources on something that won’t be received well by your audience.
5. Mutually-beneficial content
You can’t give the sponsors every insight into your social media analytics, but if they know the core demographic of your social audience, you can work together to tailor their messaging to said audience to allow for the best-performing content.
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