Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives. With over one billion social media users, adding the power of social media to your email strategy can produce large campaign response lifts.
In fact, one study found that emails including social sharing buttons have a click-through-rate 158% higher than emails that do not include social sharing buttons.
Here are five ways that marketers can tap into these big numbers to build customer relationships and sales with social-powered email marketing:
1.Dress Up Content to Go Anywhere
Figuring out the goal and style of campaign content comes first so that language, images and offers are all tailored to pull visitors to a lead capture or purchase form – in messaging that works for all social media pages, landing pages and emails.
2. Give Them a Reason to Believe
People need reasons to pass along and recommend content. Engaging imagery, coupons, discounts or referral programs give them that reason. Share and pin buttons everywhere keep that content moving.
3. Design: Create once, Deliver Everywhere
In addition to mobile rendering, email template design should consider how the actual content will be repurposed as a Facebook tab and/or embedded into a blog post. Smart marketers take “create the message once and deliver it everywhere” with the click of a button, saving both time and money.
4. Have a Smart Landing
Landing pages are where marketers ask prospects and customers to take action. They should have the same message, look and feel as the email marketing that drove the visit, and should include a prominent call to action. Shorter lead capture forms work better than longer ones. Email templates can double as landing pages to get the message out, and should then follow a schedule to automatically repost to social.
5. Lead Gen: Social + Email
Convert social network users into email subscribers by embedding an email opt-in form on social media pages, blogs and pin boards. A compelling call to action is crucial to opt-in.
Find out how to put Email + Social and all of the power of email marketing automation to work for your business, read StreamSend’s Email Marketing Automation & Integration Guide.
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