Naman Nepal — January 14, 2017 Follow @bloggermonkWith an increasingly higher number of people joining the internet community, it has become an absolute necessity to build websites for a global audience in 2017 and beyond.
However, many website owners still don’t realize the importance of website localization and aren’t doing it as of now.
Website localization has become an integral part of any business to keep your customer in mind at all times. For outstanding customer experience, you should consider several aspects of design, sales and marketing. Who are your buyers? Where do they come from? Who are you designing your website for? The location of your customers can unarguably affect the scope of your business.
And with a global audience in mind, you are supposed to target more than one specific location at a time. The number of internet subscribers is increasing worldwide and over half the population of this world will have an access to internet in next few years. It directly signifies that you will be exposed to more and more people daily and they can have access to whatever you’re selling. Thus, you have to customize your website in a way that can handle all of the people coming from across the different corners of the globe.
It directly signifies that you will be exposed to more and more people daily and they can have access to whatever you’re selling. Thus, you have to customize your website in a way that can handle all of the people coming from across the different corners of the globe.
Here are five ways website localization can help an online business achieve global goals.
1. Localized and Translated Content Build Trusts
Generally, customers interact with brands via social media and value nothing more than a personalized content published on such platforms. So, when every post and status update you make is custom made according to the geography and culture of your audience, you are likely to build more trust and reliability for your brand.
Similarly, localized website with translated content will certainly provide the best possible experience to all your potential customers. It seems more relatable and understandable to a native to read something in his or her own language.
A few tools that will help you with website localization are:
- Localizer: Localizer is a tool that automates localization workflow without the need of any development. It helps you make a multi-lingual website or application as per your needs.
- Bablic: Bablic is a tool that helps you choose from machine translation, professional translation or manual translation with a user-friendly visual editor.
2. It Brings More Sales
Because local customers can understand your offers and the benefits of various products more easily when you publish them in their local language, they tend to make more sales. A localized website is sure to make more sales than the one in a foreign language because it is natural for people to trust something that they can somehow feel connected to.
In fact, localized website also takes the geography and behavior of a particular audience in the account. This makes the website more approachable.
3. Packs the Punch in Marketing
Without a good localization, even some of the most amazing marketing campaigns fail to bring expected results. Suppose, if your target audience doesn’t speak English too well, even a great advertisement cannot deliver the message of your brand appropriately.
A lack of localization makes it unimaginable for the brands to reach their full potential. It is only localization that distinguishes a well-designed website from the one which is successfully doing business all across the globe. Moreover, localization is an easy and quick way to market your products without any hassles involved.
4. Good Localization Saves You From Embarrassment
It happens more than often when a wrongly translated content drives more embarrassment than sales. There could be numerous local words that are banned in public but appear on your content because of a literal translation. You can avoid all such words considered offensive in the local culture by simply hiring a reputable website localizing company.
This will save you a lot of time and money which can be wasted if you have to roll back products and offers that don’t talk to consumers immaculately.
5. It Helps You Cater Local Clients
Website localization can be summed up as a gesture to show local consumers that you actually care about them. When you localize your website by state or region of any country, it unarguably adds more value to your products. You can show local clients that you respect their culture, language particularities and traditions.
Localization helps you expand your business to new extents and makes you more competitive in the local market. There is no doubt that consumers will be more eager to buy stuff from a company that is making efforts to reach out to them rather than the one who isn’t.
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