Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques.
Take a look at these 50 amazing statistics showing just how strong this marketing channel is:
Email ROI
1) – Email continues to outperform other marketing channels by a long shot. For every dollar brands invest in email marketing, they receive 42 dollars in return. (Litmus)
2) – 77% of marketers say email is one of their two most effective marketing channels and 78% of marketing executives indicate email marketing is vital to the overall success of their company. (Litmus, 2020)
3) – Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. (Litmus, 2020)
4) – According to 80% of professionals, email marketing drives customer acquisition and retention. (eMarketer)
5) – Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. (Disruptive Advertising)
6) – On average, a welcome email series drives more revenue than having a single welcome email or none at all. (WordStream)
7) – One study found that the ROI on email was 28.5% compared to 7% for direct mail. (Chief Marketer)
Consumers & How They Engage
8) – 60% of consumers say they’ve made a purchase as the result of a marketing email they received. (OptinMonster)
9) – The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%). (OptinMonster)
10) – 21% of opened emails are opened within the very first hour of delivery. By the end of hour three, that number jumps up to nearly 41 percent. (Get Response)
11) – 61% of consumers enjoy receiving promotional emails weekly. 38% would like emails to come even more frequently. (Constant Contact)
12) – 42.3% of Americans subscribe to email lists to receive savings and discounts. (Elevently)
13) – Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns. (Omnisend)
14) – Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers. (Convince & Convert)
Email Personalization
15) – Emails with personalized subject lines are 50% more likely to be opened. (Oberlo)
16) – Segmented email marketing campaigns can lead to revenue increases of as much as 760%. (Campaign Monitor)
17) – Email personalization produces 6x higher revenue and transaction rates. (Experian)
18) – 74% of marketers have stated that targeted personalization increases their overall customer engagement rates. (eConsultancy)
19) – Birthday emails tend to generate 342% higher revenue pers email than standard promotional emails. (Experian)
20) – 55% of consumers have stated that they like email messages that contain relevant products and offers. (Liveclicker)
Email Automation
21) – On average, 51% of companies are currently using automation. (Email Monday)
22) – 68.5% of responders believe that automation improved the targeting of messages. (Liana Tech)
23) – Triggered emails result in 8 times more opens and greater earnings than typical bulk emails. (Experian)
24) – The best tactics for automation are mapping the customer experience (53%) and use of personalized messages (51%). (Ascend)
25) – Automation tools are used for sending all types of emails: (Get Response)
- welcome emails (47%)
- promotional sales emails (46%)
- transactional emails (28%)
- invitations and reminders (27%)
- blog updates (26%)
- upselling emails (23%)
- event-triggered emails based on customer lifecycle (15%), etc.
26) – Average open rate of triggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%. (Get Response)
Mobile Email
27) – 60% of email opens are from mobile devices. (Adestra)
28) – Launching a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp)
29) – Emails that display incorrectly on mobile may be deleted within three seconds. (Adestra)
30) – 37% of in-store retail sales are influenced by a shopper using a mobile device. (Deloitte)
31) – Mobile users check their email 3x more. (Google)
32) – 52% of customers are less likely to engage with a company because of bad mobile experience. (Wow Local Marketing)
33) – 73% of companies surveyed prioritize mobile device optimization of emails. (Smart Insights)
34) – 23% of consumers who open an email on a mobile device will open that email again later. (Campaign Monitor)
35) – One out of every 3 clicks in an email is registered on a mobile device. (Campaign Monitor)
B2B Email
36) – 59% of B2B marketers prefer email for lead generation. (Emma)
37) – Email newsletters are the most-used type of content marketing for 81% of B2B marketers. (Content Marketing Institute)
38) – 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. (Content Marketing Institute)
39) – Approximately 85% of B2B marketers work with some form of email marketing software – making it the second most-used type of tool, behind analytics software (86%). (Content Marketing Institute)
40) – Nine out of ten B2B companies use email engagement as a content performance measure. That makes it the most popular metric. (Content Marketing Institute)
41) – B2B marketing emails see a 23% higher click-to-open ratio than B2C emails. (Emfluence)
Subject Lines, Email Body and Signatures
42) – 47% of people open the emails based on the subject line. (OptinMonster)
43) – Open rate by the number of words in the subject line: (Snov.io Labs)
- 6-10 words (21%)
- 0-5 words (16%)
- 11-15 words (14%)
- 16-20 words (12%)
44) – Emails with “fw:” in the subject line are 17% less likely to be opened. (Snov.io Labs)
45) – The email subject line most often contains: (Sales Cycle)
- the customer’s name (46.21%)
- the product name/details (44.01%)
- the company name (42.88%).
46) – Emails with active discount codes have an 8 times higher chance to make a sale than those without any discounts. (Medium)
47) – An average marketing email consists of 434.48 words and it takes 3.3 minutes to read. (Snov.io Labs)
48) – Most (19% of subscribers) respond to the messages of 200-250 words, 17% to those under 50 words, 15% – to 150-200 words long email. (Snov.io Labs)
49) – Emails with signatures with a photo receive 32% more replies than emails without it. (Snov.io Labs)
50) – A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. (Campaign Monitor)
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